Posted by Fenil Seta
BOMBAY TIMES (August 4, 2018)
Globally-acclaimed sneaker brand FILA announced its first-ever collaboration in the motorsport category with Rannvijay Singha today. From its humble textile beginnings in Biella, Italy, in 1911 to its historic introduction of colour on the tennis court in 1973, the brand has always taken pride in creating designs as bold and breathtaking as those wearing it.
Being a sneakerhead and an auto enthusiast, Rannvijay helped create a great product, which was also based on feedback from individuals who are passionate about motorsports. The special edition range focuses on quality, comfort, functionality and style, with an objective to give motorsport enthusiasts the best experience in footwear. With the message of #SneakersThatRide, the product is targeted at urban Indian consumers at an unparalleled price.
With FILA’s heritage in motorsport and Rannvijay’s roots, the brand aims to strengthen their motorsport category.