DNA (June 26, 2018)

The third season of Salman Khan’s Dus Ka Dum has just got shortened. The show, that used to air for one-and-a-half hours, has been reduced to one hour, starting this week. The makers claim that it is part of the overall change in the programming as even their other show, Zindagi Ke Crossroads, has reduced from its one-and-a-half hour’s runtime to an hour. Yeh Pyaar Nahi Toh Kya Hai has been shifted from 11 pm to 9.30 pm as it has picked up some good reviews and they hope it will do well in the new slot, says a source. 

However, the fact is that Dus Ka Dum hadn’t got a great opening and the subsequent weeks, too, did not see it garnering a good rating. “It is hovering in the vicinity of 0.9 to 1.1. The episode, which was a Race 3 special, got 1.1 which was the same as its opening,” says a source. Also, it had got mixed reviews and the main grouse was with the duration of the show which many felt was too long. Our source adds, “The show couldn’t engage for that much time. The makers initially must have thought that with such a big superstar hosting the show, they will be able to outdo shows on other channels. Or it could be that after establishing that slot, they would have wanted to launch another show. However, they haven’t been able to do that, so now they must have decided to shorten the length and make the content crisper.” Let’s see whether this works for the channel’s big-ticket show.