DNA (April 5, 2018)

ALTBalaji Original Kehne Ko Humsafar Hain has become the biggest success story for the thriving OTT platform ALTBalaji. The show, which stars TV’s powerhouses — Ronit Bose Roy, Mona Singh and Gurdeep Kohli — in the intense mature love tale, has attracted massive viewership and fan following. Two weeks into its release, the week-on-week viewership growth has been a gigantic 300 per cent on the app; adding it to the league of the platform’s masterpieces like Bose: Dead/Alive, The Test Case and Dev DD.

ALTBalaji experimented with releasing three episodes in a week, that is, one new episode every Monday, Tuesday and Wednesday to keep the buzz. This kept the momentum and curiosity higher among the viewers. The show has garnered immense social media chatter and triggered conversations with fans emotionally investing in their favourite character’s future, making the online response quite extraordinary for any ALTBalaji show.

Kehne Ko Humsafar Hain is a beautiful and mature urban tale of love that gets divided between choices, responsibilities and personal needs. It has everything the audience wants — a complex, heartwarming story with multi-dimensional characters. It revolves around the unexplored side of marriage, and highlights emotions of immense pain that come with immense love.

Do watch out for the season finale of Kehne Ko Humsafar Hain which will soon be streaming on the ALTBalaji app.