Rohit Shetty, whose Diwali release Golmaal Again has become Bollywood's highest grosser of 2017 so far, says that the success of the film is not his alone, it also belongs as much to his fraternity. The fourth instalment of the comic franchise, starring Ajay Devgn, Parineeti Chopra, Tabu, Tusshar, Arshad Warsi, Kunal Kemmu and Shreyas Talpade, is entering its third week in cinemas, and naturally, the filmmaker is on a high.

Stating that 'it's very important for a film to earn money', Rohit explains, “The business of the film reflects the number of people who have seen the film and loved it. A large segment of the audience watching the film is crucial for the product.“

He adds, “Business is important not just for the films' producers, but for the whole industry - the distributor, exhibitor and theatre owners. I think, as an industry, we should come together, compliment and celebrate each other's success whether it's a commercial film or an offbeat content-driven movie.“

Rohit also rues that Bollywood is not realising its potential to generate more revenue. On his part, Rohit spares no effort in pushing the envelope with every movie he makes. He sums up, saying, “The amount of business Tamil and Telugu films do in just one state, we are not able to achieve that even with a pan-India release. It is high time we stop differentiating films as commercial and content-driven. We should think about how can we take Bollywood to the next level.“