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Box Office India Trade Network

MUBARAKAN had a low first day of around 5 crore nett as the film collected poorly all over. The better collections should have come in Delhi and Punjab due to the local content of the film but did not really happen. The cast factor affected the film here while in other areas the interest to watch a Punjabi type film is less. The film is probably bit better than the collections and so there will be growth over the weekend. Also growth should come because the families come out on Saturday and Sunday but the problem is where do you go from such a low start. It is understandable the youth has not come but the problem is that even the mass has not come.

The industry has continued its poor run since the release of TUBELIGHT. It will be said that the openings are not happening and audience not coming but these are mere talks. Its the theatrical trailers which are not working be it MOM, GUEST IIN LONDON, MUNNA MICHAEL or MUBARAKAN. This film is actually not as bad as the theatrical suggested but the audience goes by the theatrical.

The other release of the week INDU SARKAR is a very poor fare as it collected around the 85 lakhs nett mark. The film will also grow over the weekend but again where can it go from such a low start. Last week LIPSTICK UNDER MY BURKHA managed to work but that was liked by its very small target audience. Here that does not look the case due and it will be a huge surprise if it goes the LIPSTICK UNDER MY BURKHA way.