Posted by Fenil Seta
Nayandeep Rakshit (DNA; June 22, 2017)
Akshay Kumar and Rajinikanth will wrap up 2.0 soon. The film may have its release date pushed from this year to next (January 2018), but the makers have planned an interesting marketing strategy for the futuristic film.
No Diwali release
According to an insider, “The film was meant to release during Diwali this year, but they had to push it to next year because of the extensive VFX. But now, the team will unveil the first teaser promo and reveal the look of 2.0 on Diwali. Akshay and Rajini want this to be a gift to their fans, who are disappointed by the film’s delay.”
Gifting the trailer
There’ll also be a full-fledged trailer soon after. “The trailer will be launched amid huge fanfare on Rajinikanth’s birthday (December 12). Rajini is worshipped down South and his films are celebrated like festivals. That’s why director Shankar wants to give all Thalaiva’s fans a gift.”