Baahubali
Subhash K Jha (DNA; May 12, 2017)

Plans are afoot to make Hindi subtitles mandatory for all non-Hindi films made in any language. The NFDC (National Films Division Corporation), which at one time subtitled all the regional-language films, has been galvanised into action again, to give a Hindi spin to every film that hits the Indian silver screen.

The decision to add Hindi subtitles to all non-Hindi films, Indian and international, has predictably incensed the Southern film industry, which is up in arms against the proposed plan to subtitle all films released in India.

Says a prominent actor-filmmaker from the Southern film industry, “Imposition of Hindi on the Southern states has always caused grievous emotional and cultural damage to people in the South. Not everyone who is Indian speaks or understands Hindi.”