Posted by Fenil Seta
How Kabir Khan and his leading man enlisted young guns from the latter’s apartment building to kick off promotions of their highly-anticipated next, a war-drama
Natasha Coutinho (MUMBAI MIRROR; April 18, 2017)
As he gears up to kick off promotions for his Kabir Khan-directed Tubelight, Salman Khan has enlisted one of his most trusted coteries to ensure maximum eyeballs. The first teaser of the actor’s war-drama will curiously feature voiceovers by young kids from Galaxy Apartments, the Bandra building where the actor stays with his parents, as they engage literal tubelights in a conversation.
According to the filmmaker, the idea came about when his hero and he were brainstorming on their promotional strategy. “Salman and I decided to use a chorus by kids for the teasers but we didn’t want to get trained kids to do it. So he suggested we round up a bunch of kids from his building and do it in a fun way. He and I then spoke to the kids ranging from six to 11 years and took them to the studio where Salman explained to them what we are doing. We are using this chorus in the teaser-logo as well as the teaser promo,” Kabir told Mirror.
Interestingly, Kabir’s leading man’s well-documented affinity for kids wasn’t lost on him. ‘’Salman really enjoys working with kids and has a special equation with them that he doesn’t often share with grown-ups. Even when we are shooting amongst thousands of spectators, he will always point to a kid, call him and spend time with him. That’s also one of the reasons Bajrangi Bhaijaan which revolved around Munni played by Harshali (Malhotra) happened; I knew he would have a special connect with the child,” Kabir added.
Tubelight, which is set during the 1962 Sino-Indian war, marks the Bollywood debut of Chinese actressmodel Zhu Zhu.