Posted by Fenil Seta
Upala KBR (DNA; March 3, 2017)
Sonam Kapoor did it first. Launched her own line of emojis/stickers, that is. With Sunny Leone announcing her own, here’s where the two differ greatly. Sonam’s will only be available on her app, Sunny’s will be available across all browsers and mobile and messaging platforms, through the Emojifi app.
That’s not the only difference, though. “Sunny’s emoticons are of a very high quality, crafted by designers in Indonesia, while Sonam’s ‘stickers’ look like her images have been altered using the Prism app and then created. Moreover, only users of Sonam’s app can use her stickers, while anyybody with a smartphone can use Sunny’s emojis. Also, Sonam’s are film-based, Sunny’s are context-based,” says our source
Sunny has partnered with Emojifi for the emoticons. The app’s co-founder Manan Maheshwari says, “She is a great brand and also has a massive digital fan-base globally. She was a good fit for us. Sunny also has an oomph factor, which is necessary for an active user base. The youth use around seven billion emoticons across the globe. The app is currently available for free, but we plan to monetise it in the future, through a premium version with more features.”
Manan goes as far as to add that Sunny’s emoticons will be like the Kim Kardashian West Kimojis — the ones she used in her daily life and made $100 million dollars out of. “Sunny has put in a lot of personal attention and time in the design of the GIFs,” he said.