Actor-producer Sonu Sood, who is known for his work in Bollywood, Tollywood, Tamil and Kannada films, is a versatile artiste who puts tremendous effort into whatever he does.

While he is a self-confessed fitness freak, not many know about his serious commitment and value for time. In fact, his love for watches and value for time has an emotional connect with his family. He says, “When I was leaving my house to become an actor, my mother gave me my father's only watch and just said one thing, 'Everything in life can come back, except time. So always respect everyone's time'. That's the day I decided not to make anyone wait, no matter where I reach in life.“

With his first pay, Sonu bought his father a watch as a gift. The actor was impressed after wearing a Swiss Eagle watch, which was poised, elegant, and precise, completely defining his own personality. Created by Hans Noll, these watches have been engineered to the exacting Swiss standard for the last 50 years. The legendary watches are handmade entirely in Switzerland, which mean they surpass other watches in quality and precision. So you know what you are paying for is worth the cost! These fascinating watches are so cost-effective compared to other Swiss-made watches, it enables Indian consumers experience the world's best products and develop finer, acquired tastes in life.

Sonu adds, “When you are punctual, you can make time for everything - fitness, family and friends. This is the legacy I wish to pass on to my children as well. And, with a watch like Swiss Eagle, plush and luxurious, it has become an obsession for me to wear it on every occasion and event. It makes me look dapper. After all, being on time is the only way to maintain a proper work-life balance in today's fast-paced world.“

The brand is available at all leading watch outlets near you, including Lifestyle and Shoppers Stop stores, across India.