DEAR ZINDAGI had a good first day as it grossed 8.75 crore nett apprx. The opening day is enough to ensure the success of the film as the star power over powered the content initially to take a far higher opening than it would normally take. Obviously the film has to grow over the weekend for the content to work but commercially this sort of opening makes it safe even if the film was not to grow over the weekend. The opening day figures of the film are similar to a big film like MOHENJO DARO released on around 2000 sites while this film came on around 800 sites.

The film performed best in South India where Mysore was huge topping the 1 crore nett mark while in Tamil Nadu/Kerala it took the fourth best initial of the year after SULTAN, M S DHONI: THE UNTOLD STORY and FAN. Mumbai circuit also did well as it grossed around 2.75 crore nett while Nizam/Andhra was next best. North India was the under performer and this was always likely to happen due to the content as Shah Rukh Khan can only take to a point where the content hold no appeal. ENGLISH VINGLISH was also rejected in the North while Mumbai and South were decent

It remains to be seen what sort of growth it takes on Saturday. Normally this type of film would be expected to have big growth on Saturday but here the opening is not normal. So it may find it tougher to show big growth.