AE DIL HAI MUSHKIL had a good first week grossing around 78 crore nett in its first week which is the fifth highest first week collection of 2016 after SULTAN, M S DHONI - THE UNTOLD STORY, HOUSEFULL 3 and AIRLIFT. In terms of all time it is the 26th highest of all time. The biggest plus for the film is that it took an initial despite it being pre Diwali so despite the film not really able to make any headway on Saturday and Sunday it still had a healthy weekend of nearly 35 crore nett. Then there was a big holiday on Monday which gave the collections a good lift and it maintained well thereafter though it was with the support of holidays in parts.

The film has done well in the metros which was expected but the weekdays holds were due to the holds in mass centres. In many centres of UP it has actually collected more than SHIVAAY over the week and this is despite it being an urban film. The collections in Lucknow are even better than another mass film HOUSEFULL 3 and only behind SULTAN and RUSTOM for the year. This has happened due to the music and holiday period. Otherwise there is no chance of this type of film clocking up around 1 crore nett from a centre like Lucknow.

The best performing circuits over the week were Mumbai and Mysore with the former being helped by an extended holiday period in Gujarat. The latter raced off too a huge start as there was no affect of pre Diwali and grossed the second highest first week figure of 2016 of around 7.25 crore nett. North was affected hugely by pre Diwali especially on Sunday but its likely to hold well in week two. The eighth day will give an idea of its lifetime business and despite its good first week a good total on day eight is still crucial.