After months of anticipation, Colors' most-awaited reality show, Appy Fizz presents Bigg Boss powered by Oppo Camera Phones, premiered last night. The highlight of the show is that two different worlds collide to blur the lines between celebrity contestants and the common man. Host Salman Khan opened the new season with Deepika Padukone, Raj Nayak (Colors CEO) and Nadia Chauhan (Joint Managing Director and Chief Marketing Officer, Parle Agro).

Nadia said, “Appy Fizz is known for its bold, edgy and confident attitude. Bigg Boss echoes this brand persona and its popularity amongst the youth, coupled with its unique format, allowing innovative integration, making it a perfect platform for strengthening the connect between our drink and its target audience.“

The Bigg Boss house, this year, is themed around a modern Indian palace in vibrant colours. The housemates will be divided into maaliks and sevaks. The celebrities will be the sevaks who will serve the other contestants.

The actual show starts tonight, and will air every Monday to Friday at 10.30pm, and Saturday-Sunday at 9 pm. The fun is about to begin, with Bigg Boss Season 10 that starts tonight. The show will air Monday to Friday at 10.30 pm, and Saturday-Sunday at 9 pm.