Ranveer Singh explains the thought behind the recently released Befikre kissing video
Upala KBR (DNA; September 20, 2016)

Aditya Chopra doesn’t follow trends, he makes them. Which is why when he released the first song of Befikre, starring Ranveer Singh and Vaani Kapoor, it had to be something different. The song Labon Ka Karobaar does not feature the lead couple. Instead, it shows various couples kissing each other all around Paris. Not everyone got the concept behind the song. In fact, the video has been criticised by those brought up on typical B-Town romances where couples look into each other’s eyes and sing.

It is learnt that Labon Ka Karobaar will roll with the opening credits of the film, which is also why it is the first song Adi’s Yash Raj Films has released. Says a source from YRF, “A kiss is known to have sexual connotations and Adi wants to break that image. When Labon... comes with the opening credits, it will ring in heady memories of romance and set the mood for a carefree, unhindered experience of love on celluloid. After the song ends, what follows will be seen as natural and will not be interpreted in a sexual context. The film is set in Paris, hence the video is about kissing couples in the city of love. The concept of the song is to make a kiss seem as natural and as affectionate as a hug — something that doesn’t happen much in public in India.”

So far, all the released promotional pictures of Ranveer and Vaani in Befikre showing the pair kissing. That was a lead-in to the Labon... song, which will will set the mood and tone for a romance between the lead pair.

Ranveer confirms, “Adi Sir explained to me what he had in mind. In Befikre, you see kissing as a normal thing, just like a hug — an act of warmth and love. I loved his thought and Labon Ka Karobaar is just perfect as the mood-setter for our film, to show that if you love someone, be carefree and show it with a kiss.”

Ranveer seems to buy into that concept even off-screen, which is why there are so many pictures of him kissing ladylove Deepika Padukone and her reciprocating.