Amit Sadh
Box Office India Trade Network

SULTAN had a good third weekend as it grossed 11.50 crore nett apprx in the third weekend and took its lifetime business to a little under 290 crore nett. The drop is around 65% as it showed huge growth on Saturday and followed up with solid gains on Sunday. The 65% drop is better than the normal trend which is around 70%. SULTAN also easily scored over the new Hindi film MADAARI despite being in the third week though that is probably does not mean much as MADAARI was so low. The business of SULTAN till date is as follows.
Week One (extended) - 2,29,37,00,000
Week Two - 48,75,00,000 apprx
Friday - 2,25,00,000 apprx
Saturday - 4,00,00,000 apprx
Sunday - 5,25,00,000 apprx
Third Weekend - 11,50,00,000 apprx
Grand TOTAL 2,89,62,00,000 apprx

The film should reach the 300 crore nett mark but its going to be a close call and it may be that it gets there in week five or even after. This would not have been an issue if it got 2-3 open weeks as most event films do but it had to settle for only nine days only and that has meant less business after the first nine days. The film has comfortably crossed 80 crore nett benchmark in Mumbai and also crossed the 30 crore nett benchmark in East Punjab.
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SULTAN held strong on its third Tuesday with collections in the same range as the day before. Though the job is done and the film is a huge hit, the holds are needed if it is to get to the 300 crore nett mark. The crucial one will be Thursday to Friday when DISHOOM releases. The business of SULTAN till date is as follows.
Week One (extended) - 2,29,37,00,000
Week Two - 48,89,00,000
Friday - 2,25,00,000
Saturday - 4,00,00,000
Sunday - 5,00,00,000
Monday - 1,25,00,000
Tuesday - 1,25,00,000 apprx
Third Weekend - 13,75,00,000 apprx
Grand TOTAL 2,92,01,00,000 apprx

The business of the film after three weeks will be 294 crore nett apprx and the only question remaining will be if the film can get that extra 6 crore nett and push its total to 300 crore nett. The film is mainly collecting in Mumbai, Delhi/UP and East Punjab now.
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SULTAN is looking at a 15.50 crore nett third week as Monday grossed 1.25 crore nett apprx. The only question which remains is whether the film will hit 300 crore nett and that will go down to wire. Normal 70% weekly drops will see it reach 300 crore nett by the end of week five. Basically a 70% or lower drop this Friday when DISHOOM releases from the Friday gone by will see it get get 300 crore nett. If the drop is more than it could miss by a crore or so. The business of SULTAN till date is as follows.
Week One (extended) - 2,29,37,00,000
Week Two - 48,89,00,000
Friday - 2,25,00,000 apprx
Saturday - 4,00,00,000 apprx
Sunday - 5,00,00,000 apprx
Monday - 1,25,00,000
Third Weekend - 12,50,00,000 apprx
Grand TOTAL 2,90,76,00,000 apprx

Irrespective of whether it finishes at 299 or 300 crore nett the film is a blockbuster and that too after a long time. The last one being BAJRANGI BHAIJAAN released exactly a year back.