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Box Office India Trade Network

SULTAN continued its great run at the box office on Monday with collections in the 16 crore nett region. The film had ticket rates at multiplexes come to normal levels and the drop in rates were was more than normal as ticket rates were inflated to highest rates ever over the five day weekend. The collections are down 50% from Friday but footfalls are down just 30%. The collections of SULTAN till date are as follows.
Friday - 36.59,00,000
Thursday 37,25,00,000
Friday - 31,50,00,000
Saturday - 36,50,00,000
Sunday - 38,25,00,000
Monday - 16,00,00,000 apprx
TOTAL - 196.09 crore apprx

The film is going be the first film to cross 200 crore nett in a week as its heading for a 210 crore apprx first week beating the previous record by an insane 27 crore nett apprx. The extended nine day week will fall in the 230-235 crore nett range and then comes the crucial 8th day which will give a idea where the film will go in terms of lifetime business.

The early release of GREAT GRAND MASTI means the film will not get a clear run like the other big films like BAJRANGI BHAIJAAN, PK and DHOOM 3 got and although GREAT GRAND MASTI is not a huge film it will be aiming at a 2000 screen release which will hit the screen space of SULTAN.
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SULTAN set a huge record for week one as its first week collections went to 208 crore nett plus. This beats the previous first week record of BAJRANGI BHAIJAAN by a huge 26 crore nett. On the other hand the film also saw its first noticeable drop on day seven after a huge run as it dropped 15% apprx from the previous day.  The collections of SULTAN till date are as follows.
Wednesday - 36,59,00,000
Thursday 37,25,00,000
Friday - 31,50,00,000
Saturday - 36,50,00,000
Sunday - 38,25,00,000
Monday - 15,50,00,000
Tuesday - 13,00,00,000 apprx
TOTAL - 208.59 crore apprx

The film has basically done the business of films like CHENNAI EXPRESS and KICK in seven days. The extended first week is going to close at around 230 crore nett and where it lands on its second Friday will determine its lifetime business.