Sonali Joshi Pitale (MID-DAY; April 29, 2016)

Kangana Ranaut’s professional achievements have over time made her the top pick for various ad filmmakers. At the moment, from cold creams and fashion labels to mobile phones and hair oils, the actress has several brands in her kitty. However, with the legal battle with Hrithik Roshan getting uglier by the day, will her brand value take a beating? Says a source, “Kangana charges Rs 4-5 crore for a deal, but with the ongoing battle there is a possibility that it will affect certain brands as they cater to a particular audience.”

Ad guru Prahlad Kakar opines that any publicity it good publicity for actors. “I don’t think that the legal case will affect Kangana’s brand value. On the contrary, it will increase the brand value of both the actress and Hrithik and they will bag more deals.”

Ad filmmaker and director Vinil Mathew says, “It the controversy continues for some more time, it will have an impact on both parties. Brands would not want to deal with controversies for a long period of time. Having said that, both Hrithik and Kangana have a huge brand value and controversies will not easily hamper their value in the market.”