With filmmakers pushing the envelope when it comes to content, Loveshhuda, starring Girish Kumar and Navneet Dhillon (Miss India World 2013), is a love story that starts in bed. This unconventional romance takes us through the lead actor's journey of bachelorhood and how he faces a conflict between practicality and true love. Thriving on music, friendship and humour, the film is a take on modern-day relationships as the protagonists explore various hurdles through a fun ride.

A young new pair leads the cast of the film, which has been shot in exotic locations. The movie's promo that launches today is keenly awaited. Its songs Mar jaayen and Peene ki tamanna, available on Tips Music, have already caught on with listeners.

Director Vaibhav Misra says, “Everyone will relate to the film. The slightly older generation would be reminded of their youth. All of us have one story that we remember as true love, and that's what the movie is all about.“

Producer Vijay Galani adds, “When I heard the script, I knew we had a winner on our hands. With the fresh pairing of Girish and Navneet, the film looks new age. That also makes it an interesting romcom to watch out for.“

With the lead characters' love-hate banter growing even as their chemistry is apparent, whether their bond, which begins in bed, will end as friendship, fling or romance, remains to be seen.

Loveshhuda releases on February 5.