Enlarge Image
Subhash K Jha (DNA; November 23, 2015)

Everyone’s favourite noodle brand, Maggi went through trying times, but seems to have bounced back. It has found re-acceptance even in Bollywood, if endorsement deals are anything to go by.

While Nestlé is negotiating with A-Listers for endorsement (they don’t wish to be named until the deal is closed), Deepti Naval has taken the initiative. Last week, she shot an ad for Maggi in Mumbai where she will be shown as a responsible citizen who always believed the product to be safe.

Says a reliable source, “Deepti has a trustworthy image. Her agreeing to speak up for Maggi is a big thing. Nestlé is in talks with several top stars who want to make sure that the product is absolutely safe before saying yes.”