Hollywood is turning out to be Bollywood's biggest competitor
8:02 AM
Posted by Fenil Seta
Priya Gupta (BOMBAY TIMES; June 17, 2015)
While Bollywood has often
referred to the growing evolution of the Indian audience
over the last few years, they are actually beginning to see the proof of
it this year. The Indian audience has not just evolved, they are
rejecting poor content and showing their true preference based on
quality content at the Box Office.
The Indian audience has clearly demonstrated with the success of films like Tanu Weds Manu Returns, Piku, Dil Dhadakne Do and Badlapur that good content sells. Hollywood has always given films with great content, but we in India, assumed that while they were great films, they would find it difficult to ever beat Bollywood films. For the first time, the Hindi film industry is beginning to realise that they don't just compete with each other, the biggest competitor they need to fight is Hollywood. We bring you our own observations based on the slow but sure shot shift that we are currently witnessing from Bollywood towards Hollywood.
a) Hollywood has shown the the ability to beat a Big Bollywood film.
The recent successes of Fast & Furious 7, Avengers: Age Of Ultron and now Jurassic World has shown how Hollywood is not just delivering big numbers at the Box Office, but they have in some cases, even beaten big Bollywood releases released in the same week.
Fast & Furious 7 beats Detective Byomkesh Bakshy:
Fast & Furious 7 did Rs 110 crores in India and is not just the first Hollywood film to have done over Rs 100 crores, but it beat Detective Byomkesh Bakshy hands down.
Jurassic World beats Hamari
Adhuri Kahani:
Jurassic World has done a weekend of Rs 35 crores at the Box Office, beating the big Bollywood film Hamari Adhuri Kahani last weekend. This was unimaginable some time back, but it proves that good content sells.
b) Hollywood increases its pie by dubbing films in other languages (Hindi, Tamil, Telugu and Bengali) that are doing almost as much business as its English version
So far Hollywood had restricted its releases in English language and that limited their reach. Now with top Hollywood films being dubbed in other languages, Hollywood is growing the pie for itself and that will all happen at the cost of Bollywood and other regional cinema. Almost 50% of the Fast & Furious 7 Box Office numbers have come from other languages. And while currently only sci-fi and high action Hollywood movies are being dubbed in other languages, in the long run as audiences evolve and Hollywood movies are dubbed in other genres such as horror, comedy and romance, the reach of Hollywood will further expand.
c) Big Hollywood films have started getting even solo releases in India
Mission Impossible Rogue Nation will be releasing solo on August 7 and what is interesting is how no Bollywood producers want to risk coming with the anticipated blockbuster. With growing competition and a scramble for best dates to release films, Bollywood producers were as it is fighting for the limited number of big holidays and solo release dates. In addition, they now have to also consider release dates of some of these big Hollywood films which are big potential threats. A Bollywood producer will now not only have to look for dates when our three Big Khans' (Aamir, Salman and Shah Rukh) films are not releasing, but also watch out for the big Tom Cruise and Daniel Craig films.
The Indian audience has clearly demonstrated with the success of films like Tanu Weds Manu Returns, Piku, Dil Dhadakne Do and Badlapur that good content sells. Hollywood has always given films with great content, but we in India, assumed that while they were great films, they would find it difficult to ever beat Bollywood films. For the first time, the Hindi film industry is beginning to realise that they don't just compete with each other, the biggest competitor they need to fight is Hollywood. We bring you our own observations based on the slow but sure shot shift that we are currently witnessing from Bollywood towards Hollywood.
a) Hollywood has shown the the ability to beat a Big Bollywood film.
The recent successes of Fast & Furious 7, Avengers: Age Of Ultron and now Jurassic World has shown how Hollywood is not just delivering big numbers at the Box Office, but they have in some cases, even beaten big Bollywood releases released in the same week.
Fast & Furious 7 beats Detective Byomkesh Bakshy:
Fast & Furious 7 did Rs 110 crores in India and is not just the first Hollywood film to have done over Rs 100 crores, but it beat Detective Byomkesh Bakshy hands down.
Jurassic World has done a weekend of Rs 35 crores at the Box Office, beating the big Bollywood film Hamari Adhuri Kahani last weekend. This was unimaginable some time back, but it proves that good content sells.
b) Hollywood increases its pie by dubbing films in other languages (Hindi, Tamil, Telugu and Bengali) that are doing almost as much business as its English version
So far Hollywood had restricted its releases in English language and that limited their reach. Now with top Hollywood films being dubbed in other languages, Hollywood is growing the pie for itself and that will all happen at the cost of Bollywood and other regional cinema. Almost 50% of the Fast & Furious 7 Box Office numbers have come from other languages. And while currently only sci-fi and high action Hollywood movies are being dubbed in other languages, in the long run as audiences evolve and Hollywood movies are dubbed in other genres such as horror, comedy and romance, the reach of Hollywood will further expand.
c) Big Hollywood films have started getting even solo releases in India
Mission Impossible Rogue Nation will be releasing solo on August 7 and what is interesting is how no Bollywood producers want to risk coming with the anticipated blockbuster. With growing competition and a scramble for best dates to release films, Bollywood producers were as it is fighting for the limited number of big holidays and solo release dates. In addition, they now have to also consider release dates of some of these big Hollywood films which are big potential threats. A Bollywood producer will now not only have to look for dates when our three Big Khans' (Aamir, Salman and Shah Rukh) films are not releasing, but also watch out for the big Tom Cruise and Daniel Craig films.
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Avengers: Age Of Ultron,
Bollywood News,
Detective Byomkesh Bakshy,
Fast & Furious 7,
Hamari Adhuri Kahani,
Jurassic World
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