WILL EMRAAN FINALLY GET A HIT WITH HAMARI ADHURI KAHANI?

Emraan Hashmi has a great fan following and is a fine actor. Sadly, his track record off late is pretty bad - he has come up with 6 films in the last 3 years and all of them were flops or underperformers. Now he is back with Hamari Adhuri Kahani. The hype for the film is the most for any Emraan film since Raaz 3 but sadly, it's not enough. The promo of the film clicked with the audiences. The songs have worked big time. The film is directed by Mohit Suri and with Aashiqui 2 and Ek Villain, he has firmly proved that he comes up with the most touching songs in his films. And sure enough, Hamari Adhuri Kahani songs are very touching and have been loved by the target audience. Emraan looks great, at least from the promos, while Vidya Balan too looks fabulous, as always. Then there's also Rajkummar Rao, another actor to watch out for. The story is by Mahesh Bhatt and it's derived by his own life story, of his mother.

What's surprising is that despite a reputed production house, a master director, three great-popular actors, a hit music score and a trailer that has more or less been liked, the excitement for Hamari Adhuri Kahani is just moderate. The opening is expected to be poor and the only way the film can work at the box office is through a very positive word of mouth. Last week's Dil Dhadakne Do and Jurassic World, that releases with Hamari Adhuri Kahani tomorrow, might also give tough competition. And not to forget, there's ABCD 2 next Friday up for release and it can turn out to be a huge grosser, as predicted by a section of media.

Hamari Adhuri Kahani looks like a well-intentioned film and if it's well made, I sincerely hope it works not just for Emraan, but for everyone who has worked hard on giving us this love story. Good films, devoid of stupid marketing gimmicks, are always welcomed, after all!

WOULD YOU LIKE TO SEE HAMARI ADHURI KAHANI AND WHY? DO LET ME KNOW!