Sonali Joshi Pitale (MID-DAY; March 23, 2015)

From pouring tea on a breakfast date to donating costumes from his films, Akshay Kumar has done it all for the sake of charity. Now, the actor is getting personal — his wardrobe as well as accessories are all set to go under the hammer.

Earlier this month, Akki joined hands with entrepreneur Raj Kundra — his ex- flame Shilpa Shetty’s husband — to launch a home-shopping channel Best Deal TV on which he will now auction his personal items.

A source says, “While discussing the home-shopping project, he had come up with an idea of auctioning his stuff and the team agreed to it. Normally, personalised item such as jackets or bracelets fetch a good amount. So, he will be putting some of his belongings up for grabs every month to collect as much as possible for an NGO which works for orphan kids.”

Kundra confirms the report and says the initiative will take off on the channel next month. “If we get a good response, every month we will try and put out new things for auction. We are also planning to add other personalised merchandise of different celebrities if things go as planned,” he adds.