Bharti Singh goes to Tihar jail to spread cheer as part of channel's campaign
8:41 AM
Posted by Fenil Seta
Roshni K Olivera (MUMBAI MIRROR; December 20, 2014)
Bharti Singh, who recently
visited Tihar jail, had the inmates in splits with her antics. She is
happy to have got the opportunity to bring about some joy in their
lives. It was a part of Comedy Central's unique 'Spread The Cheer'
campaign launched this Christmas. The channel created
Christmas miracles in the form of standup acts by Bharti and other
comedians including Amit Tandon, Zakir Khan, Cyrus Sahukar and Cyrus
Broacha at NGOs, hospitals, drug rehabilitation centres, old age homes,
orphanages and jails. Says Bharti, “When I went there, I had a typical
image of a jail in my mind, some
thing like what we have seen in films. But I realised things are very
different. It was such an enriching and fun-filled experience.“
Says Ferzad Palia, General Manager and Executive Vice President, English Entertainment, Viacom 18, “Christmas is the season of giving and we've taken this a step further with our campaign. The idea was to break away from regular TV programming and undertake a campaign that gets India to smile more. We got our funniest men on the job and managed to spread some laughter. It's our endeavour to touch people's hearts and leave a smile at every place we visit, while encouraging them to pay it forward with their own random acts of kindness.“
Says Ferzad Palia, General Manager and Executive Vice President, English Entertainment, Viacom 18, “Christmas is the season of giving and we've taken this a step further with our campaign. The idea was to break away from regular TV programming and undertake a campaign that gets India to smile more. We got our funniest men on the job and managed to spread some laughter. It's our endeavour to touch people's hearts and leave a smile at every place we visit, while encouraging them to pay it forward with their own random acts of kindness.“
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Bharti Singh,
Ferzad Palia,
Tihar Jail,
TV News
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