Sidharth Malhotra has been signed on as the brand ambassador of the new water-party destination, Adlabs Aquamagica. Pooja Shetty Deora of Adlabs said, “The youth today has a very Go With The Flow philosophy and we wanted a space that embodies this. Sidharth is a youth icon, who embodies our philosophy.“

Sidharth said, “Just like the brand philosophy, I believe in going with the flow in life and can't wait to take my friends there the next time they ask me, 'Where's the party?'“ Located off the Mumbai-Pune Expressway, Aquamagica is just a drive away from Mumbai and Pune.