Parag Maniar (BOMBAY TIMES; May 6, 2014)

Producers Ekta Kapoor and Bejoy Nambiar had a survey conducted among college students in Delhi to zero in on the title of their next co-production, Kuku Mathur Ki Jhand Ho Gayi. Explaining the rationale behind the research, Nambiar says, “The film has a quintessential Delhi flavour. So, while deciding on the title, we took inputs from the city’s students and learnt that the word ‘jhand’ is very popular among them. It aptly describes the hilarious crisis situation that the actors find themselves in.” Adds director Aman Sachdeva, “The film revolves around a fun, quirky and no-holds-barred friendship that turns crazy when competition seeps in.”

Kuku Mathur Ki Jhand Ho Gayi releases May 30.