Hiren Kotwani (BOMBAY TIMES; May 12, 2014)

Akshay Kumar and Ashvini Yardi pushed the envelope with creative concepts and content with their maiden venture, OMG Oh My God. For their second production Fugly, they’re sparing no effort to connect the viewers and also make them a part of the movie’s trailer. 

In a first-of-its-kind activity for any film, the aam janta across the globe gets an opportunity to star in their very own version of the trailer of the youth entertainer, helmed by Kabir Sadanand which features Mohit Marwah, Kiara Advani, Vijender Singh and Arfi Lamba. 

This very personalised marketing innovation comes in the form of an interactive trailer through the movie’s official website. The viewers and social media enthusiasts can log on through their social networking profile account or manually manage their own and their friends’ names and images. The website team then pulls out names and images to seamlessly integrate them in the film’s trailer. 

After the title track, Yeh Fugly Fugly Kya Hai, the second song Dhup Chik with music and vocals by Raftaar is also finding takers.
Fugly, produced by Grazing Goat Pictures, releases June 13.