Upala KBR (DNA; April 11, 2014)

Delighted with the success of his clothing brand for men, HRX India, which Hrithik Roshan launched recently, the actor is all set to come up with his brand of shoes under the same name. Just like his clothing line, the shoes too will be sold online.

Says a source, “Shoes are the next automatic extension in the product category. Hrithik lives by the philosophy of pushing yourself to the extreme. These products are an extension of his personality and philosophy. His talent management agency, Exceed Entertainment along with the Wild East Group, ideated, developed and managed this new asset for Hrithik. The brand has quickly risen to be one of the top selling brands online with Myntra. Hrithik is the curator and has a set of designers in the online store who put things together as per his brief. Nothing goes out without his input and approvals.” The source adds that right now the actor is only concentrating on online selling. “We wanted to see how the clothing brand works in the market. Now that it has become so successful, shoes are the next product category. They have plans to take the brand offline by the end of the year in exclusive stores,” he says.

The HRX shoes will include footwear in the fitness and sports space. “At the moment we are thinking of sports-cum-casual wear shoes that are perfect for running and working out and not formal wear. It will have everything from sneakers in different colours ranging from funky neon to classic white sports shoes. Even socks matching the shoes are part of the plan,” the source says.

Brand Hollywood

Kate Moss
The supermodel created a line for Topshop to create a new Spring/Summer sophiticated range of clothes that will be in stores by the month end.

Adam Levine
The Maroon 5 lead singer launched a Kmart fashion line for men last October and is now expanding to include garments for women.

Pharrell Williams
Following his recent musical success, the singer has tied up with Adidas Originals to present his own cool, colourful line.

Sarah Jessica Parker
A few years back, the actress launched Bitten, a line of budget clothing. Currently, Sarah has launched her own line of shoes.

Madonna
The diva Madonna teamed up with daughter Lourdes for a juniors line inspired by a punk style in 2010.

Beyonce
After the disastrous fashion label House of Deréon, that queen Bey started with her mother Tina, she tied up with H&M modelling for their swimwear collection that she helped design.

Lindsay Lohan
LiLo co-designed a collection for fashion brand Ungaro with Spanish designer Estrella Arch.

Rihanna
Last year the singer collaborated with River Island to produce a spunky line of wearable garments. She also tied up with beauty brand MAC for a range of cosmetics.

Heidi Klum
The supermodel has not only lent her name to fashion brand Birkenstock for a shoes line and Jordache Jeans, but also has her own line of stylish baby clothes.

Halle Berry
The actress had teamed up with German brand Deichmann in 2012 for a shoes line.

Kanye West
The singer worked on a garment collection with APC that is said to have sold out within hours.

Victoria Beckham
The former Posh spice made an easy transition into fashion when she reinvented herself as a designer showing at prestigious fashion week.

Alicia Silverstone
The actress collaborated with organic beauty company Juice Beauty to create a line of products.

Gwen Stefani
The singer tied up with the nail brand OPI to create satin glossy and chrome nail polishes.

Katie Holmes
The actress who was the former face of Bobbi Brown, launched a palette of colours for the eyes, cheeks and lips

Compiled by Sanaya Chavda