BOMBAY TIMES (April 25, 2014)

Deepika Padukone has been signed up by ethnic wear brand Melange by Lifestyle as its ambassador. She’ll be seen in a new campaign for their latest collection, which blends contemporary and traditional sensibilities, and has ensembles apt for every occasion. This season, Moroccan and Aztec prints in summer hues are seen in palazzos, straight pants and layered kurtas. The brand also has a limited-edition line that embraces Indian and Mughal inspirations by merging traditional prints and rich fabrics with elaborate surface ornamentation using lace, beads, mirrors and antique trims.

Kabir Lumba, Managing Director, Lifestyle International Pvt Ltd, says, “Deepika embodies the brand’s values. This initiative will help widen our appeal among our target audience further.”