Shaheen Parkar (MID-DAY; March 21, 2014)

With stars usually staying away from endorsing products such as condoms, getting on board a leading actor as a brand ambassador can be a daunting task. However, it appears that Ranveer Singh has now chosen to go off the beaten track. It seems that the actor is setting a precedent by agreeing to be the brand ambassador for a leading condom brand.

Says a source, “Ranveer always prefers to tread a different path. He knows how to exude confidence and attitude. A combination of all these factors, plus his growing popularity, made him a suitable choice for the brand.”

Adds the source, “The actor loves attention and knows how to get it — be it through his mannerisms or his comments. The brand feels that his cool dude image will be an asset to their campaign.” On his part, Ranveer apparently feels that promoting safe sex is a social cause itself.

Auditions for the female models, who will feature in the montage TV commercial, are currently on; the ad is slated to be shot on March 30 and 31. Adds the source, “The ad will be a highly stylised one with a feel- good factor.”

Ranveer remained unavailable for comment.