WILL THE RECESSION-BASED ROMCOM IMPRESS VIEWERS?

Ayushmann Khurrana, who made a smashing debut as actor and singer with Vicky Donor (2012) is back with his third film – Bewakoofiyaan. Produced by Yash Raj Films and directed by Nupur Asthana (who previously made the much loved Mujhse Fraaandship Karoge), the film also stars Sonam Kapoor and Rishi Kapoor. The film is a slice-of-life drama of a marketing executive in an airline company who loses his job during recession at a time when his girlfriend has just introduced him to her father. The trailer is decent and nothing great and same goes for songs. Ayushmann-Sonam look great together though. Sonam’s bikini avatar for the first time did grab eyeballs. The film however looks fresh and most importantly, relatable and is just 119 minutes long.

What goes against the film is the buzz is moderate. It might attract viewers, if public reaction is positive. The film has several advantages too. It’s the solo release and from last week’s three releases, only Queen would give a tough competition. Secondly, the costs of the film are reasonable. Thirdly, there’s a holiday on Monday March 17th (on account of Holi). Hence, Bewakoofiyaan will have a four-day weekend and this can help the film economically.

WOULD YOU LIKE TO SEE BEWAKOOFIYAAN AND WHY? DO LET ME KNOW!
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QUEEN IS A SUCCESS!

That Queen would be an entertaining flick was evident from the promos itself. But the response from audiences has been pleasantly surprising. I have not come across a single person who hasn't liked it! In fact, people haven’t just liked, they have loved it! The film is a simple story, told in a simple fashion and is laced with real characters and real situations. That’s precisely the reason why Queen works big time. And not to forget, Kangana Ranaut delivers what many consider one of the best performances ever!

It’s sad when several well-made films don’t excel at the box office. Queen thankfully is proving to be an exception. It had a poor start but dramatically picked up from Day 2. It didn’t fell in the weekdays – a sign that audiences have accepted the film.

If the film sustains in Week 2, it’ll prove to be a Hit. And that surely would be great!