Sonali Joshi Pitale (MID-DAY; March 19, 2014)

Saif Ali Khan will soon be seen endorsing a new deodorant and he has apparently slashed his fees. A source says, “The brand is relatively new in India. They were looking out for a known face as it is important for them to create a buzz. So they approached some Bollywood actors and Saif was one of them. After a couple meetings with him, they have now decided to take him on board. He too has given them a nod.”

The brand has shot commercials with only upcoming models so far, so this move is a big one for them.
However, since they are new players in the industry, they requested him to reduce his fees. Luckily for them, the actor obliged. “Saif usually charges Rs 4.5 crore but since he doesn’t have too many ad deals in his hand right now, he agreed to slash his fees. He will apparently charge Rs 1.5 crore for this brand association,” says the source.

On the other hand, a source close to the actor says that Saif ’s fees vary depending on the product. “He is a known face and he keeps getting lot of offers for commercials, but he is picky about what he takes on. Often he chooses a brand depending on his availability,” says this source. Saif remained unavailable for comment.