Box Office India Trade Network

The year has started on a lacklustre note as two months have gone and no film has really gone on to be a major hit and now the next few months will be about surprise hits (if any) starting with SHAADI KE SIDE EFFECTS.

So far this year, a few films have opened but not sustained while the ones which have sustained better could not open well. The big flow of releases will start in June and until then it will be about medium budget and small budget films trying to score with word of mouth.

What will make it difficult is that there is a well promoted release practically every week. This makes it harder for word of mouth films as exhibitors tend to give preference to the new release of the week unless the trend is very strong for a holdover release.

SHAADI KE SIDE EFFECTS is the first of the long list of medium/small budget films in the next three months and it probably has the chances of being one of the bigger grossers as the cast is probably the strongest out of all the films coming out till June. Also being targeted at Delhi/Punjab multiplexes always give you a chance as the a big ratio of multiplex revenue comes from there.