Heartless’ BO failure is puzzling-Nina Arora
7:58 AM
Posted by Fenil Seta
Chaya Unnikrishnan (DNA; February 19, 2014)
Nine years after penning the acclaimed hit Page 3, for which she won the
National Award, Nina Arora scripted Heartless that went with a whimper.
Ask her what went wrong and Nina says she is puzzled! However, she
insists that though it was a wipe out in its first week, it is still
running in a couple of theatres.”I don’t think we failed in getting the
message (anesthesia awareness) across, but we didn’t entertain the
largest number of people. It got sandwiched between Gunday and Hasee Toh
Phasee and had to be pulled out. However, I do not regret it as I
enjoyed the working process,” says Nina. But what took her so long to
pen another film after Page 3? “After Page 3, which was an insider’s
kaleidoscopic experience, I got several offers to write... another Page
3, but I had said whatever I wanted to in that film. I would have loved
to work on a feel-good movie for KJo or YRF but they weren’t exactly
beating down my door so I wrote for TV instead,” she admits candidly.
In 2010, she got a call from Shekhar Suman to script Heartless that is inspired from the English film Awake. “Initially, I was reluctant because I thought it will be a small film, but Shekhar persisted and told me a short fable about a mother-son relationship, which touched me. He then made me see Awake, but except for the plot about anaesthesia awareness, everything is original,” says Nina, who is already onto her next project, a film on political exposĂ© and a TV show, which will be a contemporary slice of life in the metropolis.
In 2010, she got a call from Shekhar Suman to script Heartless that is inspired from the English film Awake. “Initially, I was reluctant because I thought it will be a small film, but Shekhar persisted and told me a short fable about a mother-son relationship, which touched me. He then made me see Awake, but except for the plot about anaesthesia awareness, everything is original,” says Nina, who is already onto her next project, a film on political exposĂ© and a TV show, which will be a contemporary slice of life in the metropolis.
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Gunday,
Hasee Toh Phasee,
Heartless,
Heartless box office,
Interviews,
Nina Arora,
Page 3,
Shekhar Suman
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