WILL HASEE TOH PHASEE BRING MUCH-NEEDED CHEER?

The year 2014 hasn’t commenced on a great note. Jai Ho, expected to be the first blockbuster, struggled to reach the 100-crore mark. Dedh Ishqiya flopped while Yaariyan was declared average at the box office. However, February might bring the much-needed cheer. There’s a promising film releasing every week and each of this film is expected to fare well at the box office. In fact, the situation reminds me of the ‘July 2011’ phenomenon. July 2011 was when four super hit films released in 4 consecutive weeks – Delhi Belly, Murder 2, Zindagi Na Milegi Dobara and Singham. I strongly feel this rarest of rare phenomenon can repeat this month with Hasee Toh Phasee (releasing tomorrow), Gunday (14th Feb), Highway (21st Feb) and Shaadi Ke Side Effects (28th Feb), although many don’t agree with me. Gunday can be the biggest grosser of the month as its subject and promos suggest that it can work in multiplexes as well as single screens. Highway might be a bit abstract and not universal but it’s made in reasonable costs. Shaadi Ke Side Effects doesn’t have a good music score but its trailers are absolutely funny. That it is from the team and genre of Pyaar Ke Side Effects is also a plus point.

And lastly, Hasee Toh Phasee too has chances due to multiple reasons. Firstly, the trailers are wacky and funny and it seems to be a quirky entertainer. Secondly, it stars Parineeti Chopra, an actress whose presence adds a lot of weightage to any film. Thirdly, it is produced by two diametrically opposite producers – Karan Johar and Anurag Kashyap. And lastly, it comes at an opportune time. It has absolutely no competition (Heartless, Ya Rab and Babloo Happy Hai obviously won’t make a dent in its collections) while the other Hindi films in the fray like Jai Ho and One By Two are done with their principle run in theatres. Viewers are ready, or rather hungry to see a well-made film and would definitely love to Hasee Toh Phasee. But like any other good film, it has to get a good response from audiences.

Here’s hoping February proves beneficial for the aforementioned films, and also for viewers!

WOULD YOU LIKE TO SEE HASEE TOH PHASEE AND WHY? DO LET ME KNOW!