ZARA HATKE ZARA BACHKE had a good first week with collections holding very well on the weekdays. The film has managed first week collections in the 35 crore nett range and the collections on Thursday were only 40-45% down from the first day. 

ZARA HATKE ZARA BACHKE will emerge a HIT as long as collections don't show a major fall today (second Friday) which should not happen. This is because TRANSFORMERS: RISE OF THE BEASTS came on Thursday and that did not really hit the film. If it does the job on the second Friday it will be the second HIT of the year after PATHAAN though obviously at a different level.

Music has been the key post pandemic and again its has aided this film in a big way. There is a connect in the Hindi belts and that's why states like MP and UP have performed so well. The first week of 35 crore nett is something that many bigger films have not managed in their whole runs over the last year.  

The collections of ZARA HATKE ZARA BACHKE for the first week are as follows.

Friday - 5,25,00,000 apprx

Saturday - 7,00,00,000 apprx

Sunday - 9,50,00,000 apprx

Monday - 3,75,00,000 apprx

Tuesday - 3,50,00,000 apprx

Wednesday - 3,25,00,000 apprcx

Thursday - 3,00,00,000 apprx

ZARA HATKE ZARA BACHKE continues to hold well at the box office as Tuesday racks up a solid 3.50 crore nett. The drop is minimal from Monday and it has five day total of nearly 29 crore nett. The first week is looking at a total of 35 crore nett and it is expected to have a good run post the first week.

The competition is minimal this weekend although that should be said carefully as films like THE KERALA STORY and now ZARA HATKE ZARA BACHKE have come out of the blue. The film is a success and it will be the collections on the second Friday which will determine whether the film can become a HIT and this is like an abandoned word in Hindi cinema at the moment. The second week is crucial as it will take a hit in week three with ADIPURUSH's release as that is looking to get its best collections where ZARA HATKE ZARA BACHKE is also doing well.

The music and audiences in the Hindi belt taking to local feel of the film has been a big plus to the film. The collections in likes of CI and UP remain strong. In the state of MP, it looks like collections are better than what KISI KA BHAI KISI KI JAAN was doing on day five in the big centres of the state like Indore, Bhopal and Gwalior.

The collections of ZARA HATKE ZARA BACHKE for the first five days are as follows.

Friday - 5,25,00,000 apprx

Saturday - 7,00,00,000 apprx

Sunday - 9,50,00,000 apprx

Monday - 3,75,00,000 apprx

Tuesday - 3,50,00,000 apprx

ZARA HATKE ZARA BACHKE had a good hold on Monday as it collected 30% from the Friday and collected 3.75 crore nett apprx. This takes the film to a 25 crore nett total in four days and the next few days are crucial for the film.

The film has been aided by an offer so far but that is out of the window now and if the film can sustain well from here on, it will be a good result for the film. The film continues to out perform in likes of MP and UP probably as its a local setting for this region especially MP. There are centres like Indore, Lucknow, Agra and Bhopal which are recording solid collections especially considering it is not cast heavy or a mass action or a comedy film.

The music is the biggest advantage of the film and that is likely to helped the film tremendously but there is still a long way to go and where it goes depends on the next 5-7 days.

The collections of ZARA HATKE ZARA BACHKE for the first four days are as follows.

Friday - 5,25,00,000 apprx

Saturday - 7,00,00,000 apprx

Sunday - 9,50,00,000 apprx

Monday - 3,75,00,000 apprx

ZARA HATKE ZARA BACHKE had a good first weekend of 21.75 crore nett as it garnered very good collections in some of the mass pockets despite limited face value. The film showed a strong trend on Sunday and there was always a chance of this as pockets which grow well on Sunday were outperforming from the beginning.

The film did well in Gujarat/Saurashtra on Sunday as well and this was one of the Hindi belt being held back over the first two days. Maharashtra also did well especially Mumbai city and Pune. The collections have been boosted by the buy one get one free offer but the film does look to have some merit also as there is a trend although its collections are at a level than it would have been without the offer.

The film should hold on Monday as business on Sunday was good. But the issue for the industry is going to be that this film may well set a precedent for offers which is not good in the long run as where does it stop. This is a small medium film and it could be medium films also do that then that can lead to star films that are not generating traction to go for offers as well. Its a dangerous circle.

Box office numbers should be coming through merit and not offers and this film probably does have some merit. But much of the industry may not see it that way and its starts a trend of offers on release. It will be embarrassing if the industry goes this way to bring people in and it probably will not work anyway for many films.

The collections of ZARA HATKE ZARA BACHKE for the first three days are as follows.

Friday - 5,25,00,000 apprx

Saturday - 7,00,00,000 apprx

Sunday - 9,50,00,000 apprx

ZARA HATKE ZARA BACHKE did well again on Saturday collecting around 6.75 crore nett and taking its two day total to a decent 12 crore nett. The growth was 30% which is pretty good as the film is being helped by the offer which means collections are higher than they should be.

SPIDER-MAN: ACROSS THE SPIDER-VERSE showed growth which was around 55-60% and this film would probably have been around 50% also if all was normal but then it would have been on lower collections. The film should be able to push higher on Sunday especially as the film is performing well in likes of UP, Rajasthan and MP and these places get a good Sunday push. The film could have performed better in Gujarat as that is less compared to other core Hindi belts.

Sadly, the probable take away from this film in the industry is going to jump on to the buy one get one free offer bandwagon as others also rack their minds for offers and how they get the audience in. A better way to look at it is the HIT music gave the film some traction at least in Hindi centres allowing the film to put up numbers in likes of Lucknow, Varanasi, Indore, Bhopal etc despite not much face value for these cities. The importance of music cannot be reiterated enough to bring audiences into the cinemas. If its original hit music, then even better.

The collections of ZARA HATKE ZARA BACHKE for the first two days are as follows.

Friday - 5,25,00,000

Saturday - 6,75,00,000