Showing posts with label Tarsame Mittal. Show all posts
Showing posts with label Tarsame Mittal. Show all posts

Stage's set for live shows to outshine the silver screen

Coldplay
The most anticipated and awaited concert of 2025 is almost here, the tickets for which were sold out as soon as they went live! British band Coldplay will perform three shows in Mumbai in January 2025 as part of their ‘Music of the Spheres World Tour’. One can expect to vibe to their hits like Yellow, Viva La Vida, A Sky Full of Stars, among others. (Pic: AFP)
When: January 18, 19 and 21, 2025
Where: D.Y. Patil Stadium, Navi Mumbai
Tickets On: BookMyShow (Sold Out)

Live events poised to be the fastest-growing category in entertainment biz in 3 years, driven by demand for niche experiences
Rajesh N Naidu (THE ECONOMIC TIMES; April 15, 2025)

Mumbai: Live events are poised to emerge as the fastest-growing entertainment category over the next three years, with revenues projected to grow at 18.2% compounded annually to Rs. 16,700 crore, outpacing filmed entertainment, which is estimated to grow at a modest 4.3% to Rs. 21,300 crore, according to the latest FICCI-EY Media and Entertainment report.

Filmed entertainment includes box office, satellite and digital rights, international theatricals, and in-cinema advertising.

A key factor fuelling demand for live events is the emergence of ticket booking platforms, making the economics of live events favourable for organizers in recent years.

"Availability of ticket-booking websites has brought about a big change. Today, a live event derives 60-70% of its total revenues from tickets and food & beverages (select locations). Sponsorship contributes, on average, 30-40% to total revenues of events," said Lalitt Gattani, cofounder, Showcraft Productions, which organises musical concerts and political events.

An estimated 30,687 live events took place across 319 cities in 2024, marking an 18% growth over the previous year. Revenues from ticket sales surged 40-50% last year, while sponsorship revenues jumped 30% in the same period.

Live event is an umbrella term used for defining business-to-consumer (B2C) and business-to-business (B2B) events. These include sports, musical concerts, political and religious events, comedy shows, weddings, musical plays, and managed corporate events. Sports and musical concerts attract larger audiences in B2C events, according to event organizers.

"Today, audiences seek premium entertainment experiences which are at par with global standards. This reflects a shift in their expectations. They are ready to invest in unique, high-quality events," said Anil Makhija, chief operating officer for live entertainment and venues at BookMyShow.

Digital or social media penetration also contributed significantly to creating demand for live events. Various social media platforms are giving the much-needed information required for exploring and discovering artists and their works.

"Today, we live in a global digital world. Audiences are exposed to artists across geographies. Audiences aged between 12 to 25 are tastemakers as they explore and identify artists. These artists discovered by tastemakers are followed by audiences who are taste followers," explained Tarsame Mittal, a musical entrepreneur who has managed more than 60 artists, including Arijit Singh, Badshah and Vishal-Shekhar.

Live events require Rs. 5-30 crore in investments on average, generating returns of about 30%, according to event organizers. Of late, the emergence of a favourable demographic for live events with 40-50 million affluent homes and easier access to purchasing tickets through digital platforms has helped grow this market.

"Live events such as musical concerts offer premium, aspirational and assured-quality experiences, which enable higher monetary commitment. This is a great attraction about them," said Ashish Pherwani, leader, media & entertainment sector, EY India.

Screen fatigue such as mobiles, laptops, and televisions has also become another key contributor to growing attendance at live shows. Event organizers say audiences are looking for more 'real' experiences instead of the mind-numbing virtual world experience.

After lying low post the 'child molestation' incident, Papon is back and is all over the place

Papon makes music after the storm
As Papon well and truly puts a child molestation charge behind him to tour and make music, the industry calls #metoo a media preoccupation
Aastha Atray Banan (MID-DAY; September 9, 2018)

Last Friday, Angarag Mahanta, popularly known to his fans as Papon, tweeted about his latest song from the Richa Chadda-starrer Ishqeria. He has both, sung and composed Toofani Hawa. A day prior, he spoke of headlining Chandigarh's Lager n Barrel Festival, and thanked organisers for the vibe at the Chalo India Convention in New Jersey, a three-day event hosted by The Association of Indian Americans in North America. Last month saw him heap praise on the team of veteran composer Anu Malik and writer Varun Grover, with whom he had earlier collaborated on the hit track Moh Moh Ke Dhaage in 2015. The trio is back with Chaav Laga, from Varun Dhawan/Anushka Sharma-starrer Sui Dhaaga. "So much love coming our way for this song," he wrote about the track that has enjoyed 11 million views, since it released a week ago.

Malik, with whom he also worked in the Qarib Qarib Singlle track, Daana Paani, refused to speak and his manager suggested we reach out to Papon himself. An abrupt break in the singer's Twitter timeline after February 24 until he resurfaced in June to discuss Qasam Kha Li from Bhavesh Joshi Superhero, speaks of why Malik prefers to distance himself from the discussion.

Papon posted a picture from the Chalo India convention he played at in New Jersey, on his social media handles. Pic/Instagram
Papon posted a picture from the Chalo India convention he played at in New Jersey, on his social media handles. Pic/Instagram

After a video surfaced online showing Papon kissing a minor female contestant of a reality singing show on which he was judge, Supreme Court lawyer Runa Bhuyan filed a sexual assault complaint against the singer. Following a media blitzkrieg, Papon shared a lengthy post where he argued, "to show affection for an 11 year old child who I have been mentoring for a while is not an alien concept for me…However this is not to say I haven't made a mistake… I am sorry for that." A day later, he announced that he was stepping down as judge and disappeared from social media.

When Ye Tishnagi, a song from the film III Smoking Barrels, a story set in the North East, released last month, observors said it was Papon's comeback from the doldrums. Speaking to a news website, the film's writer-director Sanjib Dey said, "We got Papon to sing the song because he is not just an extremely talented singer but also because he connects with the North East as much as the rest of the country. It was a great experience collaborating with him."

A talent manager from a leading record label insists that it's Papon who decided to lie low. "He is actually one of the smartest music directors around, that's why people like working with him. He understands indie and commercial needs and operates accordingly. He gives you what you want." A friend who has known him since his early days in Delhi agrees. "He sees it [the incident] as water under the bridge, and doesn't want to come across as a sob story."

But his 'comeback' may have in fact, happened earlier in June when he performed at a music festival back home in Assam, his first gig after the controversy broke. An organiser, who didn't wish to be identified, said that she saw a different person. "He came across as mellow. He was of course, excited about the performance. It was as if he felt that if he performed here and was accepted, people would forget what had happened."

A grab from the controversial video
A grab from the controversial video

The organiser team was prepared for the worst, and was expecting protests. "But a surprise lay in store. Fans from all over the North East turned up after travelling in buses and trains overnight. They had Papon tattoos and T-shirts on. The energy was immense and the show was fantastic. They were sentimental about seeing him perform after so long." Fan pages like Papon Army (7,590 followers) and Papon Universe (9,564 followers) actively supported the festival and pushed for attendance on their forums.

"So many of us from the industry couldn't believe he did it, although the video was before us and we had watched it repeatedly. He is one of the nicest people around, and sure, he may have made a mistake, but most of us feel he didn't intend to do it," said a live sound engineer, who has known Papon personally and toured with him. He says there was talk of the singer having lost a few film songs and tours right after the controversy. "If he did five gigs before, he may be doing one now."

But a popular young singer, who has had his fair share of hits last year, says that the industry doesn't care for ethics. "It's ruthless here. I have given some big hits in the last year, but the recognition hasn't been all that much. It's because I don't network. But Papon, that guy is influential. I have met six different people, all of whom claim he is their best friend. He has built some strong relationships, and whether you get work depends on it. It [the sexual assault case] may have dented his personal confidence, but, it has not affected the work he gets."

And that brings us to the age-old question — can you separate the artiste from the person? How many of us stopped watching Woody Allen films after his adopted daughter accused him of sexual exploitation, or dropped House of Cards when Kevin Spacey was accused by 15 men of sexual misconduct? A popular music director-singer says, "Papon is a genius. Of that, there is no doubt."

Toofani Hawa from Ishqeria, has been sung and composed by Papon
Toofani Hawa from Ishqeria, has been sung and composed by Papon

An accomplished music writer explains it in detail, "He's definitely a pioneer in the Indian folk-fusion music scene and one of the brightest stars to have consistently put out quality work in the field even after branching into Bollywood. His fame has dimmed after the incident but only slightly." Nirmika Singh, Executive Editor, Rolling Stone, said that if she was asked to be on a panel with, or moderate a discussion that involved Papon, she would turn it down.

"In India, we are so star-struck by celebrities that we ignore criminality. We worship anybody and everybody seen on a big stage, big screen or TV, and think they can do no wrong," says the singer-songwriter, who once said in an interview that she would love to write lyrics for Papon. "But I can't say that now. In music, the student-mentor relationship is considered sacred. If a mentor is found guilty of sexual harassment, or if there's compelling evidence that suggests criminality, he/she should be subjected to the harshest punishment by law and also boycotted from the fraternity. Unfortunately, that hasn't happened. And that crushes my faith in the music industry."

Tarsame Mittal, founder of TM Talent Management, the firm that organised the All About Music conference in Mumbai last month, told us, "it's only the media that's asking these questions". "Isn't it the case in court? Aren't you innocent until proven guilty? I have known Papon for long and like him, I am from Guwahati. The subject of discussion at the conference was non-filmy music. It was right up his alley, and honestly, we didn't even think about the controversy when we invited him."

A poster for Lager n Beer festivalA poster for Lager n Beer festival