As she launches lingerie brand, Sunny Leone on juggling films and multiple ventures with ease
Sonil Dedhia (MID-DAY; July 10, 2019)

Her fairly successful film career aside, Sunny Leone seems to be meticulously building her brand, one business venture at a time. Already the brain behind a cosmetics line and a perfume brand, the actor launched her lingerie brand, Infamous, earlier this week. “It was a market we hadn’t tapped into and we thought this was the right time to dive into it. Many people had approached us earlier [to partner for similar business]. But when Daniel [Weber, husband] and I met the Bradford India group, we felt they were the right people to tie up with,” she says, when probed about her latest business idea.

Juggling multiple ventures with film assignments can’t be easy. However, Leone insists that she is a hands-on businesswoman. “If I have to take time out in the middle of the night, then so be it. I can’t leave it in somebody else’s hands; if I do, I believe it [the result] will not be to my liking. Daniel and I work as a team, but since most of our products cater to women, I have to take a lot of decisions,” she says, before quipping, “The only time I feel overwhelmed is when my three children [Nisha, Noah and Asher] are crying. Even then, we try to find a solution.”

Three years since she launched her cosmetics and fragrance line, the actor says that the ventures have been a success among her fans. encouraged by the positive response, she says, “The plan is to expand my brand. You can expect some more announcements in the coming months.”

Ankur Pathak (MUMBAI MIRROR; February 21, 2015)

In her upcoming film Ek Paheli Leela, Sunny Leone will be seen in three different avatars, one of them being a supermodel. And the former adult film actress felt so 'close' to this character that she decided to add a personal touch to the role.

A source told Mirror that Sunny pulled out a bikini from her personal collection. She'd worn it in one of her pre-Bollywood films. "It was a Valentine's Day gift from her husband Daniel Weber," added the source.

The bikini in question was required for a peppy number and the makers let Sunny pick one from her own wardrobe."She phoned Daniel, who was to join them on the set later and he got the outfit along. Similar pink bikinis were then made-toorder for the background dancers," said the source.

Confirming this, director Bobby Khan told Mirror, "We were looking for a perfect bikini for Sunny. We had four trials but none of the swimsuits worked. It was Sunny's idea to pick the pink bikini, its Daniel's favourite too."

Sonali Joshi Pitale & Asira Tarannum (MID-DAY; January 28, 2014)

If recent incidents in the industry are anything to go by, publicity stunts have hit a new low. The latest news has it that Sunny Leone’s ‘expensive, top-of-the-line lingerie’ went missing from the sets of her upcoming film, Ragini MMS 2.

The source says that after some scenes of Sunny wearing grey coloured lingerie were shot, the crew was aghast to see the same missing from the sets. “Sunny is extremely particular about her lingerie and likes to wearing the best brands. Accordingly, lingerie from Victoria’s Secret — costing approximately Rs  50,000 — was ordered online,” says the source, adding that when the same was stolen from the sets, the producers had to order the same product again.

The source says that they also had to cough up a premium in order to facilitate early shipping. “Security on the sets has now been beefed up as well in a bid to prevent such unusual thefts,” says the source.

Interestingly, this is not the first time the production house has faced such a problem. A similar incident took place last year on the sets of the film, Kyaa Super Kool Hain Hum, when Sarah Jane Dias was shooting her scenes in Goa. It seems that the actress, who was carrying her own designer lingerie, misplaced the same while travelling from one location to another.

When contacted, Tanuj Garg, CEO of the production house, didn’t reveal much about the theft on the sets of Sunny’s film. “My production informed me of some such incident and extra precautions were taken,” was his reply.

Upon being asked about Sarah’s similar loss last year, Garg said, “Fortunately or unfortunately, it’s a coincidence.” If this is not a publicity gimmick, then the company has to hunt down that someone with a fetish amidst the unit members.