Sonil Dedhia (MID-DAY; March 21, 2018)

She is no longer just an actor, Sunny Leone has ventured into more businesses than one can imagine. Last week, she launched her cosmetic brand, Starstruck. We hear that she is set to launch an interactive app for make-up.

A source close to the actor claims that Leone came up with the idea a few days ago and is trying to figure out the working of this yet-untitled app. “She wants to teach youngsters innovative ways of dolling up, being festive ready and doing make-up for every occasion.”

The actor is still at the planning stage and it would take her a few months before putting things into action. “The app will not only provide makeup tutorials, but also make it possible for users to Facetime with the star to discuss any make-up-related queries,” adds the source.

Leone, who is currently in Los Angeles with husband, Daniel Weber, daughter Nisha and twins Asher and Noah, for a shoot, explains that the venture is to help girls with make-up woes. “I had this plan in my mind for long. While buying make-up, we are always confused about the right colour for our skin type. It can be daunting to decide whether eye-liner should be applied or not. Every girl wants to look good when she steps out and this app will solve all their queries,” says the actor-entrepreneur.

Besides a cosmetic brand, Leone also owns a perfume and apparel brand and a production house along with her own app.

Mohar Basu (MID-DAY; February 7, 2018)

In a bid to strengthen her position as entrepreneur, Sunny Leone is supplementing her perfume range with a line of lipsticks. The actor recently joint the likes of Jacqueline Fernandez in spreading the message of animal safety by choosing to not test products on them. In the midst of shooting for a commercial in Los Angeles for her range, StarStruck, Leone created a roadblock to further her message.

The actor, also a supporter of animal welfare group PETA India, says, "My range is animal friendly. The products have not been tested on them, and no animals were harmed in the making of this collection. If my action encourages someone [cosmetic brand] to reconsider testing their products on animals, or even buyers to avoid purchasing such products, my mission will be accomplished." Interestingly, the makers of the ad have decided to include shots of the roadblock in the commercial.

Talking about how the events unfolded, a source says, "The unit was filming in LA when large crowds gathered to see what was unfolding. The team decided to use the opportunity to further their cause. She asked those gathered if they would be willing to join hands to speak up against cosmetic testing on animals, and all of them seemed eager to lend their support. Since the traffic was light, the authorities were willing to extend their support."

The actor also distributed samples of her product to those supporting her in the awareness endeavour. Apart from that, Leone has been handing out her collection to makeup artistes to get their feedback. "While I only have the lipstick line currently, we might create other products soon. I like to ensure that an idea succeeds before moving on to the next."