Sonali Joshi Pitale (MID-DAY; April 13, 2015)

If the latest buzz is to be believed, Shah Rukh Khan was recently approached to endorse toilet accessories for a new brand, which has offered him a whopping Rs 15 crore.

A source says, "After a conducting a research, the brand found out that Shah Rukh would be the perfect choice to promote its products. They had a preliminary meeting with the star and are now awaiting his nod."

It is said that the company is eager to have SRK on board as not many celebrities take up endorsement of toilet accessories.

Another source close to the brand says, "His personality always adds value to a product and his large female fan following will help our ad campaign. After all, women have a big say in choosing such accessories.

So, the company does not mind writing a big paycheck for him. Once he signs on the dotted line, we will make preparations to shoot a commercial with him."

Shah Rukh remained unavailable for comment.

Sonali Joshi Pitale (MID-DAY; May 19, 2014)

Shah Rukh Khan, already popular among leading brands as far as endorsements are concerned, has now been approached to be the face of a pan masala brand.

A source says, “The commercial will show an ordinary man making it big on his own without having any connections or any godfather in the field. In keeping with this theme, the brand felt that SRK was a perfect fit."

Initially, brand officials were apparently looking for another superstar, but they soon realised that the actor’s father is a big name in the industry, which made him the wrong choice for their product. “They have now zeroed in on SRK, as he has achieved everything on his own steam. They have now made him an offer,” says the source.

The actor has apparently given his nod to the brand and he may soon sign on the dotted line. A source says, “SRK is a big name and the company is ready to pay him Rs 20crore. They are very happy to know that he has shown interest in working with them and they now want to shoot a commercial with him. They want to air it on screen as soon as possible.”

The actor’s spokesperson was unavailable for comment.