Yash Raj Films (YRF), India's premier studio, has entered into an agreement with Rentrak, the pioneer of real-time box office results, having served the motion picture business for more than a decade now.

The new agreement will bring reliable data to the Indian Theatrical market as YRF joins Rentrak's global clientele of more than 700 clients worldwide. Rentrak's reporting includes data from clients in the USA, UK, UAE & GCC, China, Australia and New Zealand.  YRF has appointed Rentrak for e-grosses (real time collection of box office collections) from theatres worldwide and this association takes ahead the already long standing relationship between YRF and Rentrak as both have worked together Overseas since 1998.

This important and significant announcement is a move in the right direction and will further spell success for studios and content creators, making the industry stay ahead of the curve while bringing the much needed transparency to the box office reporting system in the country.

More about YRF:
YRF started out as a film-making company in India in 1970. In the last four decades it has grown from strength to strength and today has to its credit India's most enviable film catalogue. The Company's core lies in the production and distribution of some of the industry's top grossing films. With offices in New York, London, and Dubai, YRF handles its own global distribution of films. The Company also has its own Music and Home Entertainment labels, Design Cell and post-production facilities including Marketing, Digital, Licensing and Merchandising divisions. YRF also has its own state-of-the-art fully integrated Studio and produces an average of 4 to 5 films a year, thus making it an integral part of the entertainment business in India. YRF's recent subsidiary, YRF Entertainment, is a LA based production and Financing Company focused on developing and producing feature films internationally.

More about Rentrak:
Today, Rentrak serves every major studio, mini-major and prominent independent film distributor in the worldwide industry. Its unique, proprietary systems collect and deliver box office results, including weekend box office estimates, and attendance information from more than 125,000+ screens in more than 25,000+ theatres across the globe, delivering crucial theatrical revenue information - including weekend box office results and estimates - in near real time.

Regards,
Team YRF

DNA (December 7, 2014)

Of late, a lot has been written about how box office figures are tampered with, these days. In fact, last year, Hrithik Roshan issued a statement to clear the air about the box office collection of his film Krrish 3 which were said to be inflated. However, Aamir Khan has never faced this issue nor has he come under the media scrutiny for giving out fudged figures. And that’s because he is strictly against this practice. At a recent media interaction, the PK hero said, “It’s childish (laughs). I think that for some reason various people in the film industry feel that by inflating their figures they would convince people.”

He further added, “Also, nowadays you get to buy editorial in number of newspapers which is extremely unfortunate. So what happens is that I can buy editorial and say, ‘Mera itna dhanda hua ya utna hua hai.’ But it’s meaningless because when you go home you know how much business the film has done. Even the industry knows exactly how much each film has done. So the market knows, you can’t fool the market. You can try and fool people but how many times will you fool people, also? Ultimately, you are just fooling yourself.”

Aamir, who is currently busy promoting his film PK co-starring Anushka Sharma, Sanjay Dutt, Sushant Singh Rajput and Boman Irani, went on to say, “I would really welcome if we had something like Rentrak (which charts the numbers and puts it on net like a live update) come to India. So I am hoping that comes to India. I would really welcome that because I am one of the people who strictly doesn’t give out figures which are inflated.”