Showing posts with label Prerna Arora. Show all posts
Showing posts with label Prerna Arora. Show all posts
Salman Khan came in when I needed people to show belief in me and understand my pain-Prerna Arora
8:47 AM
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Syeda Eba Fatima (HINDUSTAN TIMES; November 9, 2023)
In a significant legal victory, film producer Prerna Arora, known for movies such as Rustom (2016), Toilet: Ek Prem Katha (2017) and Pad Man (2018), has been exonerated of all charges by the Bombay High Court. The charges had been filed against her in connection with a cheating case initiated by film financier Vashu Bhagnani in 2018. Bhagnani had alleged that Arora failed to return funds, reportedly over Rs. 30 crore, for the film Pad Man to him.
Arora tells us, “I am a female producer and an outsider with no background in this industry who achieved all that on my own... One day, I was at the top of my career, and another day, I lost everything. It was too dark outside. I was at my lowest. Everyone pounced on me without knowing the complete reality.”
She goes on, “Truth is not always welcomed here. It’s a men-dominated industry, and a female producer from outside, doing everything on her own, with dignity, wasn’t something that everyone could accept and celebrate.” Arora says there are several issues regarding finances in the industry, but hers, in particular, was “blown out of proportion”.
The producer also doesn’t shy away from addressing the prevalent issues of nepotism, saying, “It (nepotism) is not always about launching star kids; it is also when someone is just supporting their own people. I got to know about several people who called others and told them not to work with me.”
In her darkest moments, Arora says she found support from actors Salman Khan and Sanjay Dutt. “They trusted me and helped me. That’s why doing one song with them is bigger than giving them a hit like Rustom or Pad Man. Salman came in when I needed people to show belief in me and understand my pain.”
Aftab Shivdasani turns producer with Dhund; says that it isn't a conventional horror film
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Aftab Shivdasani turns producer with a supernatural outing that rolls in October
Uma Ramasubramanian (MID-DAY; July 28, 2020)
Only a week after Aftab Shivdasani and wife Nin Dusanj Shivdasani announced the launch of their production house Mount Zen Media, the couple is gearing up to bankroll their first film, Dhund. Currently neck-deep in pre-production, the actor-producer hopes to take the horror film on floors by October.
"Dhund is not a conventional horror film; it is an intelligently crafted story that will play mind-games with the viewer. It will be shot abroad and we are currently looking at possible locations. The process may take longer than usual as there is so much uncertainty around the world," says Shivdasani. In the meantime, he is ascertaining the cast of the project that is co-produced by Prerna V Arora. "We will have the added responsibility to adhere to safety guidelines when we go on floors," he says.
I thought everybody is Akshay Kumar and that was my fault-Prerna Arora
8:49 AM
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Bharati Dubey (MID-DAY; June 26, 2020)
A tête-à-tête where for the first time Prerna Arora declared that everything written about her during her absence was false where she declared every single allegation bogus, false and baseless, stating all of it was a lie. She said there was a conspiracy that was hatched against her and had no standing whatsoever anywhere.
She candidly spoke out because she was all set to restart her work and needed to clear things out. She set the record straight by saying that Kriarj had successfully produced and released the films Rustom, Toilet - Ek Prem Katha, Pad Man, Pari amongst others. Post August 2017, Pooja Films collaborated with Kriarj and took up the distribution of Pari along with a set of other films that followed. Below is a glimpse of what she said on the various facets questioned on.
What happened between Vashu Bhagnani and you?
What happened between Vashu ji and me was because of somebody else. This somebody conspired to ruin Vashu ji and my professional relationship to such a huge extent that our relationship became acidic. Kriarj has never done any wrong, wrong happened to Kriarj in that event. Vashu ji who was associated with Kriarj at that point also suffered the brunt of somebody else's wrong doings, some from outside the industry and some within. I deeply regret not listening to Vashu ji's advice on few things then, everything was in front of my eyes. I came across as an insensitive person in his eyes and lost his support but I was suppressed by immense fear and something very ugly which had happened. I kept quiet and that is something I regret, it became an act of selfishness and I became the bad person in front of Vashu ji. To top it, few of my rivals who hated me and conspired against me took full advantage of the situation. It ruined our professional relationship which could have been repaired, ruined it to such a huge extent that it created a black hole between us, there was a huge misunderstanding and the truth was hidden. Today I sincerely and deeply apologise to Vashu ji, it’s never too late to ask for an apology if you feel the need for it, I'm sure now he is also aware of the truth, he is a senior and respected producer of the industry. Jaane anjaane mein unki feelings ko hurt kiya hain and once again I want to deeply and sincerely apologize to him.
What do you mean when you say there is a lobby working against you?
From the day I arrived, there were a lot of people who wanted me to fall, but I have really worked hard to make some of the biggest hits and National Award films. I do agree that I faulted when I took up a lot of films and did a blanket deal and that is when things started going wrong for me. I was new to the film industry. I am bound to make mistakes, but there was no one to lend support or guide me or show kindness towards me. During my lean period, a lot of people took advantage and tried to break me, but I stood like a rock. I did not give in and announced a set of four films under the banner of Five Elements, which included Karim Lala, Radha Kyun Gori Main Kyun Kaala and Woh Kaun Thi. I was ready to roll all over again. I didn’t run away anywhere, so that means there has to be something I was doing right. I am passionate about movies, but I got backstabbed. The tragedy that happened with me made my partners in Five Elements and me suffer huge losses and all our hard work went down the drain. Right now, I can only say there is a political name involved in the problem I faced in the last one year. I am not going to name anyone here, because there is family pressure, but I will speak out at the right time and the right place. The whole episode that happened with me was life threatening, and if it were not for my family who supported me and kept me from doing anything wrong, I would not have had the strength to come back. They encouraged me to come back and fight it out and I am doing exactly that today.
You are making a comeback with the announcement of two films. What about the films that you had announced before problems came into your life?
Those projects are parked for now. I'm starting some new projects as a Creative Producer under the banner of Mandira Entertainment Pvt Ltd which is headed by Rishabh Saraf and my close people and close confidantes. The backbiting and lobbying against me will start all over again, but I am determined to restart work without any fear as I have done no wrong. Wrong was done to me. I will be fearless and without hesitating I will seek help and raise my voice as and when required. If anyone tries to demean me by talking about the past I will not hold back at all. I will openly show my bank statements which is my biggest weapon. They say na dhoodh ka dhoodh panni ka paani. My victory lies there. Till Pari, there was perfection. Post that I worked on trust and blind faith and paid a very heavy price and suffered immensely because of trusting people blindly.
Going forward if required I will opt for a media trial and reach out to everybody but not live in fear at all. What happened to me was never about money. Also there were loses that no one even counts. As a producer I have always given and if taken, taken what? Have I robbed anything of you? Kriarj did business of more than 400 crores. When you do such big numbers, having a debt of merely 15 crores is basic. There is a huge amount of money, in crores, still pending to be collected from individuals within the film industry. I have kept my dignity unlike others. We are announcing 2 films next week, both are in collaboration with 2 prominent actors as co-producers. One of them is a thriller and the other one is a psychological horror.
Keeping in mind the given Coronavirus pandemic we are making smart films. I want to keep quiet and do my work as they say "saanp ke kaate hue ko rassi se bhi darr lagta hain." I have a simple principal "Live and let live." I never enter someone else's comfort zone and this time I will not let anyone enter mine.
Did you go through a phase where you wanted to take your life?
Who wouldn’t think of it? A young girl, who had a great life and was doing extremely well in her career, maut ke mooh mein daala diya jaata hai... Mind you, I was dealing with such powerful people. I was a complete outsider who didn’t really network, I wasn't part of any party, dinner groups. My only focus was my work and making/producing/ presenting excellent cinema with no Godfather to watch over me.
My father who had just recovered from a kidney surgery and returned from the death bed which most of the industry is aware of, this ugly mishap that took place in my life changed my father as a person. He turned to alcohol in a state of complete shock/trauma and helplessness. Every time I thought of ending my life, I knew my family will also collapse the same day and only that thought kept me going. I knew I had to live for them. I held on to God. My family has suffered immensely and I had a lot of suppressed anger in me that turned into clinical depression. I have started praying a lot more now and with God on my side I believe I am the Prhalad of Lord Narsimha and if need be, Lord Narsimha will come down and tear apart all who intentionally wronged me.
Were you made to feel like an outsider all the time?
Being an outsider was always a challenge, but all my films became super hits and things changed for me, so it's success that matters here in this film industry. You have to go through the grind, where you'll find people who don’t want you to come up. They don’t want anybody to come up, for that matter. They may be sweet to you on your face, but will mock you behind your back. I got to see the amount of hatred people have during my lean period. People would say, yeh toh khatam ho jayegi before every film of mine and at any given point, there are at least 50 people wanting to see your film flop. Problems began when I took up a lot of films, but none of them have got shelved. I always kept my films before me. I went down, but didn’t let anyone down.
There are good and bad people everywhere. When I started my career with Akshay Kumar, I was safe. Anushka Sharma too was a thorough professional. I should’ve stopped at Pari and taken a break to understand the industry better, but I thought everybody is Akshay Kumar and that was my fault. I rubbed a couple of actors the wrong way, and that’s when the hate campaign began. All got together and attacked me, but I preferred to keep quiet and continue to work.
What is that one lesson you have learnt with your experience in the past?
Keep your mouth shut and work. Another important lesson was that I wanted to be a man in a man’s world, but now I want to be a woman and seek help when needed. I regret not reaching out to associations and bigwigs, including a superstar who was ready to intervene but refused for the fear of getting misinterpreted. I am a changed person today and have no hesitation to go out and ask for work. Besides producing a film, I would even ask to give me a chance to write and direct too, but please don’t try to strangle my talent. If I didn’t have talent, I would not have made so many good films, including a National Award winning film.
You have worked with Sushant Singh Rajput on Kedarnath. What was your reading of the actor?I shared a good rapport with him and could relate with him. He was a small town boy with huge aspirations, like all of us, so we really had a lot of things in common. I was completely in awe of him as he was a superbly intelligent actor, who discussed astrophysics to quantum physics and was not at all filmi. He was a true artist and at the same time, a man who had so many dreams.
From whatever I saw of him in those two years, he definitely had leadership qualities, but a sensitive guy jo harr baat ko dil pe laga leta tha... The director of Chandamama Door Ke (Sanjay Puran Singh Chauhan), Sushant and me were a trio and were very close to each other. At one point I was going to be associated with the film and so we had long chats and really gelled with each other. I feel a lot of pain for him and what happened to him has shaken me more to now speak and not to suppress my feelings. In my prayers, I ask God to give his father the strength as he is not from the industry. My dad isn't from the industry and knew nothing about my work. I wish I had told him everything.
Did you sense any kind of restlessness in him?
I knew that he was obsessed with the film Chandamama Door Ke, which had a subject close to his heart. As we all know, astronomy was his favourite subject and studied it for the film too. I don’t know if he was depressed, but he did seem hurt. I don’t know what or who hurt him.
Do you think that the outsider syndrome will continue to haunt the newcomers in the film industry?
There is a mindset that only these four-five powerful banners can make your career or launch you, so new producers, directors and actors will always have a tough time. However, real talent cannot be throttled or stopped by the big ones and those encouraging nepotism, as it is the audience that makes you what you are because of the talent in you. Talent can never get wasted, and if you have your luck supporting you and the timing is right, there is no stopping you.
Having said that, I must add I had become arrogant and was not listening to my well-wishers. I had become over-confident and thought I had reached the pinnacle of my success and can do anything and everything myself. Mera dimaag kharab ho gaya tha. The biggest mistake I made was when I stopped listening to people, who were my well-wishers. I started believing that they were my enemies and those who were actually my enemies, I considered them my well-wishers.
I also remember Rishi Kapoor ji - I knew him before Rustom and thereafter - had always encouraged me and my work and was one of my biggest critics. He advised me to go slow, which I didn't pay heed to. He will remain most special and I still can’t believe he has left us, for me he is the biggest superstar and will live forever
When did you get a reality check that is where you have gone wrong?
During the lockdown period, when you are left in isolation and everything comes back to you, your past and present. You also start seeing the mask fall off of all those who didn't stand by you. We have seen family unko chhod ke bhaag gayee. It is during this period, you start looking at things beyond yourself. Prime Minister Narendra Modi has been my inspiration and gave me the courage to stand up again.
Where is your partner Arjun N Kapoor ?
Lot of discussions and conversations are pending between him and me. I have parked it as I'm recovering mentally from a depression. Everything stands still for now. Will pursue it once I'm better about everything. Kriarj remains where it is and will start working on it soon.
What's next now that you are all set to take on the world?
I will stand up for myself and challenge people who try to trouble or question my statement. I pledge to pull them out by releasing the bank statement and it is going to be through a media trial. I am Prerna Arora and I would like to say that in the way, as Sir Shah Rukh Khan said in a film, 'My Name is Khan And I am not a Terrorist'. Last but not the least, if you try to push me to the wall I will take the help of the authorities, I strongly believe that my final destination is politics as I believe there is nothing better than serving the nation, serving the people of your country.
We are announcing 2 films next week, both are in collaboration with 2 prominent actors as co- producers. One of them is a thriller and the other one is a psychological horror.
Anil Kapoor & son Harshvardhan to come together for the biopic of Abhinav Bindra
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Mohar Basu (MID-DAY; June 1, 2017)
After sharing screen space with nephew Arjun Kapoor in the upcoming Aneez Bazmee-directed project, Mubarakan, Anil Kapoor is now gearing up to star alongside son, Harshvardhan, in Kannan Iyer’s next. Interestingly, Kapoor will play father to his son, for reel too, with the latter slipping into the role of Abhinav Bindra in a biopic on the Olympic-winning shooter.
Confirming that the script has been locked, Prerna Arora of Kriarj Entertainment, co-producers of the film, says, “It’s a great opportunity to work on a subject that has potential to inspire millions. Harsh is perfect for the part, and will do justice to it. When we watched Mirzya (Harshvardhan’s Bolywood debut, 2016) his potential was evident. He is hardworking and passionate. We believe in the project even more since we have the duo on board.”
The film, which will also be produced by Junglee Pictures, is slated to go on floors by October-end and will primarily be shot in Chandigarh and Mumbai, along with a few foreign locations. Prerna says, “Right now, only the two lead actors have been finalised. We will require a female lead, casting for which is underway. Pre-production work will commence in the following month.” The 26-year-old actor will reportedly meet Bindra soon to learn more about his life.
A unit hand says, “Harsh has just finished shooting for Bhavesh Joshi [Vikramaditya Motwane’s upcoming film]. He will soon start prepping for this film, which will aim to put the spotlight on Abhinav’s relationship with his father, A S Bindra. After Anil sir wraps up promotional work for Mubarakan, he and Harsh will meet the Bindras to understand nuances of the sports icon’s life, journey and success.”
After sharing screen space with nephew Arjun Kapoor in the upcoming Aneez Bazmee-directed project, Mubarakan, Anil Kapoor is now gearing up to star alongside son, Harshvardhan, in Kannan Iyer’s next. Interestingly, Kapoor will play father to his son, for reel too, with the latter slipping into the role of Abhinav Bindra in a biopic on the Olympic-winning shooter.
Confirming that the script has been locked, Prerna Arora of Kriarj Entertainment, co-producers of the film, says, “It’s a great opportunity to work on a subject that has potential to inspire millions. Harsh is perfect for the part, and will do justice to it. When we watched Mirzya (Harshvardhan’s Bolywood debut, 2016) his potential was evident. He is hardworking and passionate. We believe in the project even more since we have the duo on board.”
The film, which will also be produced by Junglee Pictures, is slated to go on floors by October-end and will primarily be shot in Chandigarh and Mumbai, along with a few foreign locations. Prerna says, “Right now, only the two lead actors have been finalised. We will require a female lead, casting for which is underway. Pre-production work will commence in the following month.” The 26-year-old actor will reportedly meet Bindra soon to learn more about his life.
A unit hand says, “Harsh has just finished shooting for Bhavesh Joshi [Vikramaditya Motwane’s upcoming film]. He will soon start prepping for this film, which will aim to put the spotlight on Abhinav’s relationship with his father, A S Bindra. After Anil sir wraps up promotional work for Mubarakan, he and Harsh will meet the Bindras to understand nuances of the sports icon’s life, journey and success.”
Anees Bazmee's next is an action comedy, produced by Bhushan Kumar & Prerna Arora
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BOMBAY TIMES (May 30, 2017)
T-Series and KriArj Entertainment have joined hands to produce this film, which is yet to be titled. Anees says, “I'm pleased to be a part of the project, which is being backed by such prominent production houses. In keeping with my ideology of clean and entertaining cinema for my audiences, I will do my best to offer unique content this time around as well. The film is an action-comedy and will feature prominent actors.“
Bhushan Kumar of T-Series says, “Prernaa Arora and I have known each other for quite long and I'm happy that we'll also be working together now. I'm proud to be associated with her company and make meaningful and entertaining cinema.“
Virindrra Arora and Arjun N Kapoor of KriArj Entertainment add, “Working with Anees and Bhushan is not only a matter of pride for us, but it also gives us a sense of fulfillment of providing good, entertaining cinema for our audiences.“
Anushka Sharma gears up for next production, Pari
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Along with Anushka, the movie will also feature Bengali star Parambrata Chatterjee. It will be helmed by debutant director Prosit Roy
BOMBAY TIMES (May 1, 2017)
After being appreciat Shashi-ed for her portrayal of the friendly ghost in Phillauri, Anushka Sharma
is gearing up for Pari, the first co-production of her banner Clean
Slate Films and Prernaa Arora and Arjun N Kapoor's KriArj Entertainment.
Along with Anushka, the movie will also feature Bengali star Parambrata Chatterjee. In keeping with the actress and her brother Karnesh Sharma's endeavour to promote and empower new talent, the film will be helmed by debutant director Prosit Roy.
The Sharmas' banner has delivered hits consistently with the gritty NH10 and the endearing Phillauri - they were not just interesting stories, but also well executed in all departments of filmmaking, including VFX. Prernaa and Arjun made a successful beginning with Rustom, which bagged a National Award. Apart from Akshay Kumar's next, Toilet - Ek Prem Katha, they also have films with John Abraham and Vishal Bhardwaj lined up ahead. Together, the two companies share a common love for great cinema and Pari, which goes on floors this June, promises to bring the best of both onscreen. Says Anushka, “We have gone by instinct in choosing good cinema, and the audiences have liked both our films. Pari is a strong, engaging story and our team is brilliant. It's the kind of project that I love producing and delivering to audiences.“
Parambrata adds, “The script of Pari worked for me immediately. Anushka is a brilliant actor and a superstar. Working on this film will be an enriching experience.“
Pari, co-produced by Clean Slate Films and KriArj Entertainment along with Kyta Productions, goes on floors this June.
Along with Anushka, the movie will also feature Bengali star Parambrata Chatterjee. In keeping with the actress and her brother Karnesh Sharma's endeavour to promote and empower new talent, the film will be helmed by debutant director Prosit Roy.
The Sharmas' banner has delivered hits consistently with the gritty NH10 and the endearing Phillauri - they were not just interesting stories, but also well executed in all departments of filmmaking, including VFX. Prernaa and Arjun made a successful beginning with Rustom, which bagged a National Award. Apart from Akshay Kumar's next, Toilet - Ek Prem Katha, they also have films with John Abraham and Vishal Bhardwaj lined up ahead. Together, the two companies share a common love for great cinema and Pari, which goes on floors this June, promises to bring the best of both onscreen. Says Anushka, “We have gone by instinct in choosing good cinema, and the audiences have liked both our films. Pari is a strong, engaging story and our team is brilliant. It's the kind of project that I love producing and delivering to audiences.“
Parambrata adds, “The script of Pari worked for me immediately. Anushka is a brilliant actor and a superstar. Working on this film will be an enriching experience.“
Pari, co-produced by Clean Slate Films and KriArj Entertainment along with Kyta Productions, goes on floors this June.
Deepika Padukone, Irrfan Khan to attempt to eliminate Dawood Ibrahim in their next
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The film will be directed by Honey Trehan, will recreate the life of Rahima Khan aka Sapna Didi, who almost got Dawood Ibrahim killed
Kunal M Shah (MUMBAI MIRROR; April 21, 2017)
A source close to the development informs that Deepika loved the idea of playing one of the most feared female dons from the ’80s. “Sapna Didi had planned Dawood’s execution during a cricket match in Sharjah to avenge her husband’s death. Unfortunately for her, he got wind of her plans and killed her days before she could get to him. The film is expected to go on the floors by the year-end.”
Prerna, who has produced Rustom and Toilet-Ek Prem Katha, confirmed the news, saying, “Yes it is true that we are producing the film along with Vishalji, who is one of the finest directors in the country. We are looking forward to this collaboration.”
On Deepika and Irrfan, she said, “Yes, it is true that we are working together on this untitled venture.”
Vishal added, “Honey has been a part of my life since before I made my first film. Launching him as a director after Abhishek Chaubey gives me deep joy. He will make a fine director. Deepika has been asking me to write a script for her for a long time. She has heard this script and loved it. We are in an advance stage of discussion with her.”
Anushka Sharma gears up for her next production with Prerna Arora & Arjun N Kapoor
7:59 AM
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BOMBAY TIMES (April 11, 2017)
After their maiden venture,
the gritty NH10 (2015), and the recent family entertainer, Phillauri,
actress Anushka Sharma and her brother Karnesh Sharma are all set for
their next. The film, which will be made under their banner, Clean Slate
Films, will be co-produced by KriArj Entertainment. Scheduled to go on
floors this summer, the untitled love story will be shot in Mumbai and
Kolkata.
Anushka says, “Our endeavour is to tell stories that are not only meaningful and different, but touch hearts as well. This is yet another step in that direction.“ The Sharmas are pushing the envelope in creating relevant, entertaining and engaging cinema across genres with not just diverse stories, but also excellence in all departments of filmmaking.
Meanwhile, KriArj Entertainment, founded by Arjun N Kapoor, is all set for its second outing (after Rustom) with Akshay Kumar, Toilet - Ek Prem Katha. For their first association with Anushka-Karnesh, the production house will also be collaborating with KYTA Productions.
Says Arjun, “My partner Prernaa Arora and I are delighted to start our association with Clean Slate Films. Anushka not only brings on board her talent as an actor, but also astute sense as a producer. Their passion for films is something that we too identify with. We are certain that our partnership will create content that will further the reputation of our young companies and stand out from the crowd.“
Karnesh adds, “Our search for a suitable title is on. This film marks the beginning of our association with people, who share our vision to create engaging, content-led cinema.“ Ajay Kapoor of KYTA Productions, with which Arjun's company is collaborating on multiple ventures, starting with Anushka's new film, says, “It is indeed a pleasure to work with like-minded people, who believe in the power of content and entertainment value.“
Zee Music has also come on board as the music partner on the project. Anurag Bedi of the music label, says, “We are excited about this upcoming venture with Anushka-Karnesh and Arjun-Prernaa.“
Anushka says, “Our endeavour is to tell stories that are not only meaningful and different, but touch hearts as well. This is yet another step in that direction.“ The Sharmas are pushing the envelope in creating relevant, entertaining and engaging cinema across genres with not just diverse stories, but also excellence in all departments of filmmaking.
Meanwhile, KriArj Entertainment, founded by Arjun N Kapoor, is all set for its second outing (after Rustom) with Akshay Kumar, Toilet - Ek Prem Katha. For their first association with Anushka-Karnesh, the production house will also be collaborating with KYTA Productions.
Says Arjun, “My partner Prernaa Arora and I are delighted to start our association with Clean Slate Films. Anushka not only brings on board her talent as an actor, but also astute sense as a producer. Their passion for films is something that we too identify with. We are certain that our partnership will create content that will further the reputation of our young companies and stand out from the crowd.“
Karnesh adds, “Our search for a suitable title is on. This film marks the beginning of our association with people, who share our vision to create engaging, content-led cinema.“ Ajay Kapoor of KYTA Productions, with which Arjun's company is collaborating on multiple ventures, starting with Anushka's new film, says, “It is indeed a pleasure to work with like-minded people, who believe in the power of content and entertainment value.“
Zee Music has also come on board as the music partner on the project. Anurag Bedi of the music label, says, “We are excited about this upcoming venture with Anushka-Karnesh and Arjun-Prernaa.“
Rajkummar Rao comes on-board John Abraham's Chor Nikal Ke Bhaaga
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Avinash Lohana (MUMBAI MIRROR; April 5, 2017)
“My character is in a relationship with Tamannaah’s and works for a company in Dubai. He keeps flitting in and out of Mumbai. It’s an engaging story and a character that I haven’t played before,” informs Rajkummar, who is presently shooting for Ratna Sinha’s romcom Shaadi Mein Zaroor Aana.
The actor admits that he really liked Amar’s short film, Aaba, the only Indian film in competition at the 67th Berlin International Film Festival. It won the Special Prize of Generation Kplus International Jury for Best Short Film. “Raj is extremely talented, I’m a huge fan. It’s a challenging role and I had to really persuade him to do the film,” informs Prerna Arora, who is producing the film with John, Arjun N Kapoor and Raj Kumar Gupta.
The film’s team met recently. “John and I share the same cinematic vision and I am looking forward to work with him,” says Rajkummar and adds, “We will be meeting for reading sessions and workshops a month before shooting starts. I’ll have to gain some muscle and will start working on that after finishing Shaadi Mein Zaroor Aana.”
We aren’t clashing with Shah Rukh Khan's film just for the sake of it-Toilet Ek Prem Katha producer Prerna Arora
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Toilet - Ek Prem Katha producer defends decision to push release date and take on SRK’s untitled film on holiday weekend
Mohar Basu (MID-DAY; April 1, 2017)
Just as memories of January’s bitter box office clash between Raees and Kaabil were beginning to fade, it was announced that Akshay Kumar’s Toilet - Ek Prem Katha will take on Imtiaz Ali’s film starring Shah Rukh Khan and Anushka Sharma.
While Akki’s film was slated to release on June 2, producer Prerna Arora says decision to delay the film was technical, not spiteful. “We had announced Akshay-starrer Crack for August 11, 2017. Due to a few production reasons, the film took longer than expected to go on floors. In the meantime, we had starting shooting Toilet. Initially, we thought of releasing the film on June 2, but the film’s subject is such that taking it to theatres closer to Independence Day makes more sense. The film is a satire on Prime Minister Narendra Modi’s Swachh Bharat Abhiyan and has a nationalistic feel to it. It has to be pitched on the right day. We aren’t clashing just for the sake of it,” argues Prerna.
The Neeraj Pandey-produced film follows what happens when a couple cannot be together because their house doesn’t have a toilet. Prerna reasons both SRK and Akki’s films have different target audiences. “From what I know, it (reportedly titled Rehnuma) is not a usual Imtiaz Ali fare. It has a mega star like Shah Rukh Khan to pull the audience. People can watch both and like them. I hear talk about eating into each other’s business, but this is healthy competition.”
Does she intend to meet Imtiaz and SRK to change their release date? “There is no point pushing either dates and we aren’t looking at getting into a conversation on it [with them]. Anushka and I are already working on a project; we will announce it next week and start shoot in June. Expect news on how we are trying to run down each other, but in reality, everything is amicable. Both SRK and Akshay are marketing wizards and know how to reach out to fans.”
John Abraham, Tamannaah Bhatia in Chor Nikal Ke Bhaaga
7:51 AM
Posted by Fenil Seta
Avinash Lohana (MUMBAI MIRROR; March 8, 2017)
“Tamannaah is not romantically linked with John but with another protagonist. It’s a challenging role and will involve lots of mind games,” confirms Prerna Arora who is producing the film with John, Arjun N Kapoor and Raj Kumar Gupta.
Tamannaah is also set to feature in SS Rajamouli’s upcoming epic extravaganza Bahubali 2 with Prabhas and Rana Daggubati.
John Abraham to produce 6 films of which two will feature him in the lead
8:04 AM
Posted by Fenil Seta
Avinash Lohana (MUMBAI MIRROR; January 31, 2017)
After delivering two action-packed thrillers, Abhinay Deo’s Force 2 and Rohit Dhawan’s Dishoom, last year, speculations have been rife that John Abraham will feature in Anubhav Sinha’s next.
While confirmation on that front is still awaited, Mirror has learnt that the 44-year-old actor has joined hands with filmmakers Prerna Arora and Arjun N Kapoor to produce half-a-dozen films, of which two will feature him as the protagonist.
“We will be producing three Hindi films, two with John in the lead, and three regional projects, including a Marathi, Gujarati and a Malayalam film. The first film with John has him as a cop in an action-packed thriller. The script is locked following extensive research by the film’s team and John himself,” informs Prerna, who has previously produced the Akshay Kumar-starrer Rustom and is now collaborating with the Khiladi Kumar again on Toilet - Ek Prem Katha.
The first film with John in the lead will roll in July and the director will be announced soon.
While speaking to Mirror earlier (Dec 18, 2015) John had revealed that he’d be announcing two more films in the action genre. “They jokingly call me the ‘Last Action Hero’ and while there’s a lot of tottering and falling in our films; raw, real action is rare. That’s what I want to bring back on screen in the coming year. Without being condescending, I can say that my stunts are my special appearance songs,” he had quipped.
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