Showing posts with label Param Sundari. Show all posts
Showing posts with label Param Sundari. Show all posts

I love music, but I hate the music business-Adnan Sami

Adnan Sami expresses dissatisfaction about the music industry business: 'I tolerate all crap'

Adnan Sami slams the music industry for creating songs driven by data rather than creativity
Letty Mariam Abraham (MID-DAY; September 1, 2025)

I love music, but I hate the music business,” says Adnan Sami, at one point in the interview. Well, we don’t know about the hate, but we’ve all felt his love for the art every time we listened to one of his songs. This time too, the singer has woven his magic with Bheegi Saree in Param Sundari. In a chat with mid-day, Sami talks about his process, the industry’s obsession with data, and why romantic melodies will never go out of style. Excerpts from the interview.

You’ve sung everything, from romantic songs to heartbreak numbers. How do you get into the zone mentally before recording them?
I have to hear it many times, get it into my musical DNA, as it were. I have to put myself in that frame of mind. If it’s a sad song, I [look deep] into my inner self and think about something that can bring out those emotions naturally. Bheegi Saree is a fun, flirtatious song about rain. So, I tried to bring out that essence in my performance. 

After the song is picturized and released, do you go back and watch it? Did you watch Bheegi Saree?
Yes, I was delighted to see the picturization of the song. It was vibrant, done tastefully, and Sidharth [Malhotra] and Janhvi [Kapoor] performed it beautifully. I loved the retro car and the song’s opening. It has an old-world charm to it. Sometimes a song lives up to [how] you imagined it, and at times  it doesn’t.

Do you think romantic melodies are making a comeback in movies?
Absolutely! It’s like the good old saying — if it ain’t broke, don’t fix it. I don’t know why they [filmmakers] decided to do away with them because today when everybody is so data-obsessed, they should know that you don’t mess with [romantic numbers]. It’s a no-brainer. Data will show you that romance is always going to work.

Are you working on independent music? We haven’t seen any new albums coming out.
People are more driven by singles these days. Some time ago, I released something with Asha ji [Bhosle]. We just did it because we hadn’t worked together for a long time and thought it might be fun to do something. But yes, I am now in the studio recording some new stuff, and it should be coming out in the next few weeks. Music brings out the child in me, and I love to work with new people and ideas.

Having spent 36 years in the music industry, where do you think Hindi film music stands today?
Everybody is obsessing over data, which is ridiculous because music is not made on the basis of data. It’s made on the basis of inspiration or pure creativity. Data is good as a guide, but it cannot dictate your next creative move. Why are people trying to be surgical about it? Music is not surgery. Otherwise why isn’t everyone coming up with hits? When you try to repeat something that has already happened, you don’t generate the same kind of interest. Once Avengers started working, everyone wanted to make their own universe. It’s the same with music. I understand the obsession of wanting to play safe, but thodi si toh hadh karo yaar. [Filmmakers] should give composers the space and time to do what they are hired to do. Don’t tell them, give them a free hand.

How do you think the business side of the music industry has fared over time?
That is a humongous topic. I love music, but I hate the music business. I tolerate all the other crap because I’m so passionate about music. If I wasn’t, I would never be involved in the profession because it’s a difficult one. From the business aspect, there is a lot that needs to be accomplished for the rights of musicians. It’s not just in India, it’s worldwide. Just when people thought they had nailed it in the West, music went digital. So, the royalties went for a toss. Now, we have new challenges with AI. How I tackle it is, ‘Theek hai yaar. Par tum yeh tune suno, yeh bahut acchi hai’.

For us, it’s a matter of pride if Pardesiya even gets compared to A R Rahman's work - Sachin-Jigar

(L-R) Sachin Sanghvi and Jigar Saraiya

As listeners say that ‘Pardesiya’ is influenced by AR Rahman’s music, Param Sundari composers Sachin-Jigar reflect on how the album is their tribute to the maestro. They also share that they are proud that their work is being compared to A R Rahman's
Mohar Basu (MID-DAY; August 25, 2025)

Few composer duos in Hindi cinema today straddle madness and melody as deftly as Sachin–Jigar. Over the past decade, they’ve swung between quirky tracks like Kamariya, romantic numbers like Mileya Mileya, and chartbusters like Aaj Ki Raat. Ahead of their latest outing, Param Sundari, the duo talks about their mindset, music, and their tribute to the master. Excerpts from the interview.

What’s the secret of a long-term collaborative equation?
Sachin: It is destiny. We never sat in business meetings to plan this partnership — it just happened. I first met Jigar to share some workload, and there’s no way two people living so far apart could’ve just decided to become a jodi. It feels like something beyond us put us together. Let me give you a recent anecdote: I needed Jigar not just as my business partner but as family, and he came through for me. That’s when I realised I admire him beyond music. He’s five years younger but has this politeness, manners, and ability to communicate that I really look up to. He’s also the rebel in our duo, the one who pushes.
Jigar: The common thread between all of us is that we’re mad but sane enough to know that we’re mad! Otherwise, who decides to make a song “Baba Ji Ki Booti”? And when we did that track, everyone sang — Raj, DK, Anand, Kunal, me. Whoever was in the room. None of us was in it for stability. I think it’s that madness that connects us and keeps us together.

Last year was stupendous for you, with Aaj Ki Raat becoming 2024’s most-streamed song. When you start a new project after such a success, what is your mindset?
Sachin: Jigar doesn’t sleep — and he doesn’t let anyone else sleep either! (laughs) For him, the moment a song works, that gate is closed. He won’t allow us to repeat ourselves in the same way. That forces us to think differently, and that’s why we’ve managed to stay versatile. For me, that success gave me a certain ease. I’ve lived through the struggle of not finding popularity, so to be on the other side feels nice. But we were never in the game for just hits or flops. We came here to make good music, and even after success, that hasn’t changed.

Our mantra is never to define a “Sachin–Jigar sound.” We don’t want people to say, this is exactly what they always do. We move on, leave that sound behind, and try something new. If others want to pick it up, great. If not, no problem. That’s why after Stree 2, we thought, okay, we’ve done the madness in Stree, we’ve done dance numbers, now how do we break out again? That’s how Param Sundari happened. It’s become an unplanned pattern with us — one big dance number, then one big love song, then something unexpected.
Jigar : We’re also conscious of not getting typecast as “the commercial dance anthem guys.” So if we’ve just done a massive dance track, next time we’ll want to balance it with a love song or something soulful.

When the Param Sundari teaser dropped, it went viral, with Sonu Nigam’s voice everywhere on social media. How did that feel?
Sachin: A day before Jigar and I flew to Dubai for the Param Sundari music session, Dinesh Vijan called us to his office and told us this is a once-in-a-lifetime opportunity. Instantly, [A R] Rahman sir started playing in my head. Roja [1992] changed my life forever — if I’m a composer today, it’s because of those five years of listening to him. So working on Param Sundari felt like living a dream.
Jigar: South Indian music has also inspired us a lot because it stays rooted in its culture. Even in the most commercial films, you’ll hear classical influences. I trained in classical singing for 10–12 years, and often had to “unlearn” some of it to compose for cinema. But “Param Sundari” brought everything we wanted together, it felt like a dream we didn't want to wake up from. As for Sonu Nigam: growing up, albums like Yaad, Deewana, Jaan were my everyday listening. First it was a dream to see him live, then to hear him sing songs we produced. The first track we ever programmed was sung by Sonu Nigam. That was already a big moment.

But as composers, we never got to record him again. We always kept it inside us. One day, we have to make a tune worthy of his voice. I was such a huge fan, I would literally pray to him before going to school! (laughs) So when we composed Param Sundari, we both knew deep down: this is it. We didn’t even say it out loud to each other, but we knew this was the song for Sonu Nigam.

We called him, he heard it, came to the studio, and recorded it in half an hour. It was magical. For us, it’s the greatest tribute — to have the man who inspired us be part of our music. Recently, he called and told us how much love he’s receiving for the song. To hear that from your idol — that’s the biggest moment of the year.

With the first track going viral, the flip side is that the rest of the album has to match up. Do you worry about how people will receive a song? 
Jigar: Definitely the latter. That’s not our job. Once we put our music out, it belongs to the audience. As fellow creators, we may form opinions, but as listeners, people have the right to completely own or dismiss what we make.

We learned early in our careers to detach ourselves from the fate of a song. It hurts when a track you love doesn’t do well, but once you release it, it’s no longer yours. You’ve shot the arrow, and it’s out in the world. What feels “good” to me might not land with someone else, and that’s okay. So yes, we’ve made peace with it. Especially today, when there’s such great indie music and such strong new artists coming through, we’re not greedy. We just try to give our best and then leave it to the universe.

Has it happened that you expected a song to be a big hit and it didn’t catch on?
Jigar: Many times! One example is Happy Ending [2014]. The album actually caught on months later. At release, it didn’t get the traction we hoped for, though we felt it was a true coming-of-age album in terms of sound and concept. The first song, Jee Phaad Ke, generated noise, but the other tracks didn’t bloom immediately. And because once a producer sees one song breaking through, he’ll naturally invest all his energy and money into pushing that one, the rest often get sidelined. We always believed the album would find its way — and it did, but very late. There are other examples too. A beautiful song like Pinjra Tod Ke in Simran, or Hoor in Hindi Medium with Atif Aslam. We thought they’d immediately catch on. They didn’t at first, but later people came back to them, and now they even request us to perform them on shows.
Sachin: It’s a part of the game. That’s why having the first song of an album break through is actually a huge victory. Because imagine if you’re waiting until the fourth track for something to click — by then the producer may lose hope, and the entire album can collapse.
Jigar: For us, every film’s music carries big stakes. Actors want to be seen in a good light, producers are investing heavily, directors have worked hard. If the first song doesn’t land, there’s panic. And in those moments, you have to put art aside and think practically: we have to make this work. When the first track works, it also gives us the liberty to experiment with the rest of the album. For example, because Stree worked, we could make Stree 2 completely different — even put a ghazal on a beat. That was a risk, and it only happened because the first one clicked. So yes, we’ve learned that “first song tracking” is the safer and better place to be in, even if the others don’t explode in the same way.

Dinesh Vijan, Amitabh Bhattacharya and the two of you almost function like a unit. And every time this unit comes together, it delivers. What makes it work?
Sachin: Dinesh is extremely critical of his own work, and Amitabh Bhai is the same. He’ll come back after six days to change just one word in the last line of an antara, or fight with us about a line even before a shoot mix is delivered. That level of self-criticism keeps the bar high.

The truth is, at the end of the day, no matter how many aspirations or ideas we all come in with, there’s only one song to be made. That perspective keeps us grounded. We keep checking each other.

Dinesh loves to experiment — he’ll come to us with a reference, or say, “Here’s this Afro-inspired song, can we make it a love track?” He’s always hustling, always infusing new ideas. Jigar, as I’ve said, is the rebel — he refuses to repeat himself, and he shares a bond with Dinesh that goes beyond work, which makes them almost like brothers.
Jigar: For me, I try to stay objective, to keep perspective when things get too passionate. And Amitabh Bhai has this magical ability to bring in a word or phrase that sparks a whole song. Among the four of us, someone always has the starting point.

Because this unit has delivered before, we have the courage to keep pushing further — to take one more risk, one more step. The balance of being able to check each other and push each other is what keeps us both grounded and moving forward.

Also, we’ve been through failures together — films that didn’t work, songs that vanished without a trace. That’s why now, even if something doesn’t work, it doesn’t shake the association. Our bond isn’t dependent on hits. It’s dependent on whether we’ve fulfilled each other’s creative soul. If between the four of us, we’ve inspired and satisfied each other creatively, then that’s success,  no matter how far the song travels.

On social media, people are calling Param Sundari’s music derivative and influenced by A R Rahman. Do you worry about that?
Sachin: Never. From the beginning, this song came from a place of pure art, dedication, and a tribute to the master. For us, it’s a matter of pride if one of our songs even gets compared to his work. I look up to Rahman sir not just for his work, but for the person he is. On the inlay card of his first independent album [Vande Mataram], he wrote: ‘Hope to become the song of an independent India.’ That’s the man we’re paying homage to.
Jigar: When people say Param Sundari feels familiar, for us, familiarity isn’t bad. Familiarity can make you feel at home, and once you’re there, you can surprise the listener with new things hidden inside.

(Crisp) Movie Review: PARAM SUNDARI by FENIL SETA

Param Sundari is breezy and light from start to finish; it comes as a breath of fresh air in today's times of action packed and violent cinema era. The story is simple and nothing new. A few sequences remind one of Chennai Express and even Nayee Padosan. But the film has its moments and doesn't bore even for a moment. The second half could have been better, especially the finale, which is quite silly. As for the songs, 'Pardesiya' works beautifully as expected. However, the other songs are bland. Speaking of performances, Sidharth Malhotra goes a bit overboard in a few scenes. Nevertheless, overall it's a fine performance. Janhvi Kapoor looks stunning and is first-rate. Manjot Singh is dependable while Sanjay Kapoor is pleasant. Inayat Verma (Ammu) is cute while Renji Panicker (Bhargavan Nair) and Siddhartha Shankar (Venu) are fine. Abhishek Banerjee is decent though his character is half-baked. All in all, Param Sundari is a nice timepass romcom.

My rating - *** out of 5!

Fenil's Bollywood Talk # 897

WILL PARAM SUNDARI BE A SUCCESS?

June and July were great for Bollywood, but the same can't be said about August. The first two releases, Son Of Sardaar 2 and Dhadak 2, flopped. A lot was expected from War 2; however, it proved to be a mega debacle. Hence, all eyes are now on Param Sundari, the last release of the month.

Param Sundari stars Sidharth Malhotra and Janhvi Kapoor and is directed by Tushar Jalota of Dasvi fame. The teaser of the film was unveiled with Bhool Chuk Maaf way back in May and it caught attention, especially the song 'Pardesiya'. Soon, the song became a huge hit and contributed significantly to a craze for the film.

Param Sundari is backed by Dinesh Vijan of Maddock Films, and he is known for going all out while promoting his films. But with Param Sundari, the lead cast members haven't opted for interviews and instead done public appearances at events across the country. It has helped in generating attention. Meanwhile, the trailer has also been decent.

With no other film in competition and with holdover releases coming to an end of their runs, Param Sundari will get a huge release. It is expected to open at Rs. 7-8 crores, which is a great number for a romcom.

A good word of mouth will help Param Sundari achieve a weekend of Rs. 30 crores. If it manages to trend well on the weekdays, it'll manage to sustain in the second week despite competition from films like Baaghi 4, The Bengal Files and The Conjuring: Last Rites.

Param Sundari delayed because of Metro…In Dino and Saiyaara?

Param Sundari was delayed because of Metro…In Dino and Saiyaara? Here's what we know

Param Sundari, which is now scheduled to release by late August, was postponed from its July release date since the makers wanted to avoid coming on the back of July’s two romantic offerings
Mohar Basu (MID-DAY; July 21, 2025)

In June, mid-day reported that Param Sundari’s release was being pushed from July 25 to avoid a clash with Son of Sardaar 2 (Making way for Ajay, June 21). But it looks like there was another reason why the Sidharth Malhotra and Janhvi Kapoor-starrer’s date with the audience was delayed. Sources say that the makers didn’t want it to come on the back of two romantic releases — Metro…In Dino and Saiyaara — this month.

Tushar Jalota’s directorial venture will apparently now release on August 29 or September 5. A source said, “Param Sundari has its own voice. With two romantic dramas releasing in quick succession, the makers didn’t want it to be reduced to just another love story. They felt that Param Sundari would benefit from a breather.”

We’ve heard the delay is being utilized to the fullest. “The team will shoot a promotional track closer to the release as Sidharth is currently busy with his new role as a father,” added an insider.

Sidharth Malhotra begins shoot for Param Sundari in Navi Mumbai; Janhvi Kapoor to join later

Sidharth Malhotra begins shoot for Param Sundari in Navi Mumbai, Janhvi Kapoor to join later

Sources say Sidharth Malhotra has begun shooting Param Sundari in Nerul; Janhvi Kapoor to join the rom-com in January
Mohar Basu (MID-DAY; December 7, 2024)

A spate of actioners later, Sidharth Malhotra is in the mood to explore romance again with his next, tentatively titled Param Sundari. We’ve heard the actor began shooting Tushar Jalota’s directorial venture in Nerul earlier this week. The first schedule will run for the next two weeks, with leading lady Janhvi Kapoor joining the shoot in early January.

Earlier, mid-day had reported that the love story sees Malhotra essay the role of a suave business tycoon hailing from Delhi to Kapoor’s free-spirited artist from Kerala (When north meets south, Oct 27). Sources tell us that in the ongoing leg, the director intends to shoot key scenes depicting the male lead’s emotional journey.

An insider reveals, “The Nerul shoot is crucial for setting up the protagonist’s backstory. Kharghar and Nerul will be the unit’s locations for the next few days, as Tushar cans emotional scenes featuring Sidharth. After Janhvi reports to the set in January, they will film the pair’s romantic sequences. Following the Mumbai stint, the director has lined up extensive schedules in Kerala and Delhi.”

The source adds that the rom-com, which marks the actors’ first collaboration, is part of a larger on-screen universe being developed by producer Dinesh Vijan, outside of his horror comedy universe.

Sidharth Malhotra-Janhvi Kapoor starrer Param Sundari to roll in December

From Delhi to Kerala: Param Sundari unites Sidharth Malhotra with Janhvi Kapoor in cross-cultural love story

Param Sundari set to roll in December; sources say Sidharth plays Delhi business tycoon to Janhvi’s Kerala-based artist in a love story of contrasting personalities
Upala KBR (MID-DAY; October 27, 2024)

In his 12-year career so far, Sidharth Malhotra has done a handful of rom-coms, including Hasee Toh Phasee (2014) and Baar Baar Dekho (2016). It’s time for the actor to give romance another shot with his next, tentatively titled Param Sundari. Last week, mid-day reported that Malhotra and leading lady Janhvi Kapoor were to originally front a thriller, but had a change of heart and decided to team up for a rom-com instead (Thriller aborted, rom-com on, Oct 18). Now, a bit of digging has revealed that Tushar Jalota’s directorial venture is a classic story of opposites attract, with Malhotra’s character hailing from north India and Kapoor’s from Kerala.

Sources tell us that the leading man essays a suave and rich business tycoon from Delhi. “Janhvi plays a modern artist with strong views and value system. Her character is a south Indian woman from Kerala. The film chronicles how the two fall in love despite having such contrasting personalities,” says a source. 

Pre-production on the love story, which marks the lead pair’s first collaboration, has begun. Jalota, who previously helmed the Abhishek Bachchan-led  Dasvi (2022), is apparently planning to take Param Sundari on floors in December.

“The first schedule will kick off with Sidharth in Delhi. The team will then head for a stint in Kerala, following which the rest will be shot at specially constructed sets at a Mumbai studio. The production design team has been instructed to erect two elaborate sets in Mumbai, one reflecting a sprawling house as seen in Delhi and another reflecting the earthy interiors of traditional Kerala homes. If things go as planned, filming will wrap up by February 2025. Sheetal Sharma, who recently worked on Munjya and Stree 2, is serving as the costume designer on this project. The look tests of both actors were conducted recently.”

With the movie’s title having its roots in Kriti Sanon’s dance number from Mimi (2021), rumours are rife that she will have a cameo in the Dinesh Vijan production. The makers, however, are tight-lipped about it.