Upala KBR (DNA; September 21, 2016)

Deepika Padukone is now the reigning queen of Instagram in India. The actress’s photos are most liked on the photo-sharing platform. It doesn’t matter if the picture is on the red carpet, sipping water at an event or an airport-spotting, the minute her pictures go up, there is a barrage of red hearts.

Dips looms over Priyanka Chopra on Twitter with a massive 15.9 million followers, beating PC’s 15 million. On Instagram, Deepika is the most popular Indian actress with 11.5 million followers on Instagram. We asked three top Indian entertainment accounts which actress’s pictures got them most likes and DP featured on everyone’s list, followed by Katrina Kaif and Aishwarya Rai Bachchan.

‘Fan clubs actively promote stars’: BollywoodLife
BollywoodLife Editor Tushar Joshi says, “Our Insta account gets the maximum likes for Katrina Kaif, Deepika Padukone and Varun Dhawan. The reason is simple, these three celebrities have fan clubs that are actively promoting them on Instagram. Katrina is a new entrant on social media with her joining Facebook, but her photos always got tons of likes even before she started her official account.”

TOP STARS: Katrina Kaif, Deepika Padukone, Varun Dhawan

‘In most cases, personal posts work’: Pinkvilla
Mukul Sharma, Pinkvilla’s Business Head, says, “In most cases, the stars’ personal posts work. In the rest, their professional posts of film shoots and events work, too. Like Deepika Padukone for xXx3 or Aishwarya Rai Bachchan at Cannes, etc. Pictures of stars with their kids also do well, like Aishwarya with her daughter, Aaradhya.”

TOP STARS: Deepika Padukone, Aishwarya Rai Bachchan, Kareena Kapoor Khan, Shahid and Mira’s pics together, Alia Bhatt, Katrina Kaif, Ranveer Singh, Priyanka Chopra

‘The cute factor works with couples’: MissMalini
Rashmi from MissMalini.com says, “Couple pictures also do well, like Ranveer-Deepika, Shahid-Mira, Akshay-Twinkle, etc. The personal pics of the stars make them popular, but with couples, it’s the cute factor. For Ranveer, he’s just that crazy so all of his pics have something interesting — whether his outfit or what he’s doing while for Deepika, it’s mostly for her outfits/make-up and how flawless she always looks always. Kareena’s the same as Deepika. And also now that she’s sporting a baby bump, everyone’s loving it even more. Alia has that relatable vibe, so her pics are always cute, like with her cat or something.”

TOP STARS: Deepika Padukone, Ranveer Singh, Shahid Kapoor (especially if it’s a picture with Mira), Sidharth Malhotra, Kareena Kapoor Khan, Alia Bhatt

In Hollywood
Selena Gomez is the undeniable queen of Instagram: Not only does she have the most-liked photo of all time (5.6mn likes), but she also has the most followers on the app (99.3mn) and gets paid a cool $550,000 per sponsored post. It’s hard to imagine anyone better suited to give advice on how to use the app — and lucky for her fans, she recently divulged the secret to her success in an interview with The Hollywood Reporter. While Selena says there isn’t really a “method to her madness,” she does think part of the reason she’s been so successful with Instagram is because she doesn’t overthink it. She gives fans a super-intimate look into her everyday life, and part of why it’s so great is because of the mediums she uses. She posts pics from professional photo shoots next to selfies and improvised videos, and that means it never feels boring.

BOMBAY TIMES (June 26, 2015)

 
Upala KBR (DNA; February 1, 2014)

Trolls are the latest online monsters sabotaging Twitter feeds or Facebook posts with their abusive and angry comments. Usually anonymous, trolls tend to drive their victims crazy — to a point that many a times they delete their original post, which led to trolling. Celebrities have been prey to vicious trolling by many people on Twitter — some of which even include rival camp fans of stars. We speak to some high-profile celebs and film critics who get trolled almost regularly and how they deal with them. Read on...

Raja Sen (Film critic)
I can’t think of one tweet per se that has sparked off rage among my easily-infuriated readers, but being dismissive of Salman Khan usually gets them frothing at the mouth pretty quick. As a film critic, I’m more than used to being vilified by people who take stars (and, indeed, star-ratings) far too seriously. I might have been appalled if the criticism was coherent, but as a friend once said, ‘I’ve made enemies among the ungrammatical’. Which is something I can more than live with. I never block people. That makes the trolls more determined to ruin your day. It’s easiest to shrug off the nonsense. While it’s easy to label Salman fans the most vociferous of the lot, I think the Theseus-tards, if I may, are just as bad as the bhai-tards.

Komal Nahta
Anything you write about Salman Khan and Shah Rukh Khan, that is perceived as being detrimental to their interests, will evoke a reaction from their fans. Even if you don’t tweet anything against them but just mention that SRK’s film has done so much more business than Salman’s, fans will troll against that. I never block anybody. In extreme cases sometimes I hit back by replying and show them the mirror. I am not scared of trolling and I expose them by showing how idiotic their abuses sound. But mostly I ignore the trolling.

Taran Adarsh (Film critic)
I can’t pinpoint but the maximum trolling is when you write about Shah Rukh and Salman or when I have written reviews on films like Besharam or written bad things about Akshay Kumar’s films. Sometimes, a rival website with multiple IDs also troll my reviews. I have realised that you have to be thick-skinned here. I never react to anyone. I have seen a lot of stars deactivating their account because of trolling. I am also sensitive but if you have to be on Twitter you can’t react. The moment you react you are playing into their hands. I used to block people. Now I just ignore. I am only doing my job and writing about what I like which is Bollywood. Sadly Ajay, Akshay, Salman and Shah Rukh are so nice in real life but their fans don’t realise that. All the top actors fan clubs are so strong but I say one thing — instead of abusing and fighting, go and buy a ticket and make the film a hit.

Amul Mohan (Film production house, Manager Creative)
The best troll was when I wrote on not liking Anurag Kashyap’s The Girl In Yellow Boots and the film not making money. Anurag’s fan clubs and boys abused me a lot. Anurag called me and asked why was I doing this to his film. SRK trolls abused and even threatened me — some even wanted to kill me but I refused to back down! Salman trollers say I am biased and visit Mannat while SRK trollers say the same about Salman. I never block people. All fans are like that but some of the worst ones are of Katrina and Deepika’s.

Miss Malini (Blogger)
It depends on the current topic. People get passionate about anything on Twitter! Deepika Padukone and Katrina Kaif fans are so polarised. Some are just funny and sometimes I send a slightly cheeky message back. If I explain my stance with logic they usually understand. The opposite of love is not hate but indifference. I don’t block anyone ever. It’s hard to say who are the worst fan clubs — I think Sussanne Roshan has been trolled the most post her separation with Hrithik.

Rajeev Masand (Film critic)
Any time you praise a film of a certain actor you get trolled by rivals. I wonder for someone as humanitarian, philanthropic and kind as Salman, how his fans can be so badly behaved? Salman and Shahid Kapoor’s fans are the worst on Twitter. They are very passionate fans and will abuse with passion.

Shobhaa Dé (Writer)
I have a pretty simple approach. I say what I have to say. And move on. I don’t read or respond to comments. I don’t track anybody else’s accounts. It’s a democratic space. If you can’t handle it, stay out.

Gul Panag (Actress)
When Gul Panag recently tweeted “Mr G may have many talents. The gift of eloquence is not one of them. Nor is articulation,” on Rahul Gandhi’s interview on a TV channel, she was trolled viciously. She says “I don’t get trolled as I am a troll slayer. There’s a reason that I am not afraid to voice my opinion. If somebody questions me I have the conviction to answer them and the gumption to stick to it. I hardly ever block somebody unless they become really nasty.”