Showing posts with label MX Player. Show all posts
Showing posts with label MX Player. Show all posts

Prakash Jha on future of Bobby Deol-fronted Aashram: "I wish to only be a mentor for season 4"

Prakash Jha on future of Bobby Deol-fronted Aashram: ‘I wish to only be a mentor for season 4’

Contrary to popular notion, the fourth edition of Prakash Jha’s Bobby Deol-fronted drama Aashram is yet to be finalised; Jha is keen to step back from directorial duties for the new leg
Upala KBR (MID-DAY; January 3, 2025)

In chronicling a list of the anticipated OTT offerings of 2025, several platforms aptly pointed to the Bobby Deol-fronted conman show, Aashram, which was lapped up by audiences upon its August 2020 release owing to its gritty narrative. Three seasons in, Prakash Jha’s directorial venture has amassed a loyal fan base that keeps track of the show’s forthcoming episodes. Evidently then, when news relating to another season hit headlines, it gave fans reason to rejoice. However, a source close to the production tells mid-day that the glimpses of the new content circulating online do not belong to the fourth season. 

“What has been shot is part of season three itself. It took time to release these episodes because of the merger between [OTT platforms] MX Player and Amazon,” says the source, highlighting that the 10 episodes that are available in the third season are only part of the 15-episode series that was initially shot.

“The remaining five episodes, what we’re calling Aashram 3.5, are ready to be released and will be aired this year after a formal announcement on the new channel belonging to the merged platforms. The new episodes will see Baba Nirala, aka Monty Singh [Deol], confronting his past ghosts. It will include glimpses of his past experiences that shaped his current status and those that will influence his future actions. It will also showcase Pammi’s [Aaditi Pohankar] agenda and where her desire for revenge leads her, as well as Sonia’s [Esha Gupta] true intentions. After Baba Nirala lands in jail at the end of season three, we will see that despite his imprisonment, he continues to manipulate people.”

Jha tells mid-day that while he doesn’t know when the new episodes will be released, he is aware that Amazon is keen to take the franchise ahead. “The five episodes that are set to be released will reveal that, aashram zinda hai. We are still talking about season four. A fresh story has been written for it, but I have told the team that while I will mentor it, somebody else must direct that. However, it all depends on the [decision taken by] the platform. We’re yet to see how things will pan out.”

Jha, in the meanwhile, has a political drama series titled Sankalp in his kitty. Starring Nana Patekar, Zeeshan Ayyub, Neeraj Kabi, and Sanjay Kapoor, the show is ready for release on Jio Cinema.

Amazon acquires video streaming platform MX Player

online shopping scams, how to curb online shopping scams, UP Police, Amazon India, Amazon India awareness drive, consumer education, awareness campaign, indian express, indian express

Ecommerce major is expected to retain the MX Player brand post the acquisition
THE ECONOMIC TIMES (June 7, 2024)

Amazon has agreed to acquire MX Player as part of its strategy to expand its portfolio in India’s thriving market for video streaming services.

MX Player will add to Amazon's existing video services like Prime Video and MiniTV. The US technology giant is expected to retain the MX Player brand post the acquisition.

“We are always looking for ways to introduce new products and services that help improve customers’ lives. We’re excited to continue to entertain India with the great local originals and exclusive content available across our Prime Video and MiniTV services in India,” said a spokesperson for Amazon India.

The deal concluded on Wednesday, people in the know said, valuing MX Player at $50-100 million.

Karan Bedi, CEO, MX Player, is likely to join Amazon as part of the transaction, people said.

Amazon did not disclose the size of the acquisition. A spokesperson for Times Internet did not comment.

MX Player is one of the top video streaming apps in India with a 15% market share in terms of monthly active users as of April, according to a UBS report.

The video streaming platform is owned by Times Internet, the digital arm of The Times of India Group, which also publishes The Economic Times.

While Amazon’s Prime Video is for subscribers of its Prime programme, MiniTV is free for all users.

The acquisition of MX Player is Amazon’s bid to tap new users with the aim of helping them transact and shop on the platform.

Amazon has been looking to expand its user base in India, drawing customers in non-metro markets. ET had reported last year that Sony was also in talks to acquire MX Player.

Reliance’s Jio Cinema, and Netflix are among the other leading platforms in India. Hotstar has been absorbed by Mukesh Ambani-led Reliance Industries following the mega merger of Viacom18 and Walt Disney India in March this year.

Times Internet had acquired MX Player in 2018. In 2022, Times Internet sold short-video platform MX Takatak to vernacular social media platform ShareChat.

New visitors to OTT drop in January, first since 2020

 New Visitors to OTT Drop in Jan, First Since 2020

YouTube, Hotstar and JioCinema top in viewership: Comscore
Javed Farooqui (THE ECONOMIC TIMES; March 30, 2024)

Mumbai: Comscore's recent report indicates a decline in over-the-top (OTT) unique visitors (UVs) to 460 million in January 2024, marking the first decline since 2020, with OTT penetration of the digital universe reaching 87.8%.

In January 2023, the number of unique OTT visitors peaked at 466 million.

The number of unique OTT visitors increased significantly from 395 million in January 2020 to 448 million in the following year due to increased adoption during the Covid-19 pandemic.

Between January 2021 and 2022, the number of unique OTT visitors increased by four million to reach 452 million.

The report said YouTube is India's largest video streaming platform, with 456 million unique visitors. The platform also has the highest engagement rate, with an average of 864 minutes per visitor.

OTT content aggregator YuppTV had the highest engagement after YouTube, with 2.7 times the engagement of the next closest competitor MX Player (179.4 minutes).

YouTube is followed by Disney+ Hotstar with 114 million UVs, Jio Cinema (101 million), and MX Player (93 million). Disney+ Hotstar had an average of 177.8 minutes per visitor, while Jio Cinema had 69.7 minutes.

Zee5 ranked fifth with 57 million UVs, followed by Amazon Prime Video with 45 million and Netflix with 42 million, while Jio TV and SonyLIV had 29 million and 26 million, respectively.

Zee5 outperformed Netflix in terms of average minutes spent per visitor at 90 minutes, compared to the latter's 83.9 minutes.

Comscore said the competition between Hotstar and Jio Cinema was being fought using live sports as the primary hook. It added that the 2023 IPL helped Jio Cinema reach a peak of 151 million UVs, while the ICC CWC helped Hotstar reach a peak of 191 million UVs in November 2023.

The Comscore report noted that the potential merger between Star India and Viacom18 will lead to a one-stop-shop for most sporting events for Indian viewers. Disney+ Hotstar and JioCinema will have a consolidated reach of 160 million UVs.

Black & white classics to the ’90s favourites: Nostalgia’s a big hit on OTT


Several OTT platforms are adding cult classics and evergreen blockbusters to their libraries, as viewers can’t stop watching, and rewatching, them
Niharika Lal (BOMBAY TIMES; August 20, 2022)

From series such as Mad Men, Friends and The Office to rom-coms of the ’90s and 2000s – streaming platforms have been offering a treasure trove of nostalgia to viewers. Streaming platforms’ heads say that they have been continuously expanding their library of old shows and films, keeping in mind the high engagement for this category of content. While in pre-streaming years, reruns on TV were quite common, today streaming platforms are rushing to create a library because the classics have a dedicated fan following.

Mansi Shrivastav, Senior Vice President Content Acquisitions, Alliances & Distribution, MX Player says, “People prefer watching evergreen blockbuster movies that score high on recall and familiarity. Besides, cult classics serve as a breather and become an easy solution to ‘what to watch?’ On MX, library movies from the ’90s and 2000s from both Hollywood and Bollywood are among high-performing content categories.”

Bollywood titles such as Andaaz, Raja Hindustani, Soldier and Baazigar; and Hollywood movies such as Anaconda, Karate Kid, Stuart Little and Street Fighter are popular on the platform.

A Netflix spokesperson adds, “Fans in India love the ability to watch and rewatch their favourite films and shows. We have been building a selection of licensed films and series from across the world from evergreens such as Dil Chahta Hai to international hits like Spider-Man: No Way Home.”

Popular nostalgic content on the platform include Friends, The Twilight Saga and Zindagi Na Milegi Dobara.

Manish Kalra, Chief Business Officer, ZEE5 India, says that nostalgic content always had its audience, but its availability and accessibility were limited before streaming platforms. He adds that they have witnessed that the audience is interested in older content. “The growth of in-home entertainment technologies and the popularity of family watch-time have lured back audiences to binge-watch titles from ’90s and 2000s, which, therefore, generate a sizable amount of engagement,” he adds.

Hindi TV serials of ’90s and 2000s like Hum Paanch and Hip Hip Hurray are popular on the platform.

On MUBI, there has been engagement on films by iconic directors like Krzysztof Kielowski, Satyajit Ray and Agnes Varda. A spokesperson from the platform says, “The reason nostalgia brings audiences together is that there is a sense of comfort and familiarity and we have an extensive library of renowned classics and movies by legendary filmmakers.”

French films top the popularity list on the platform, followed by English and Hindi. The platform has classics like Awara, Mirch Masala, and Salaam Bombay!

#TrendingNow: Indian movies and web series across the globe

badhaai do
Badhaai Do is among Netflix’s most-watched films globally this year, and the latest example of how desi OTT movies and series are striking a chord with audiences from Europe and Southeast Asia to Latin America
Niharika Lal (BOMBAY TIMES; March 24, 2022)

Since its release last week on Netflix, Badhaai Do was trending in the No 1 spot in India till March 20, and was in the Top Ten list globally in the non-English films category. In fact, Badhaai Do is the sixth Indian film this year to make it to the global top 10 rankings of the platform, as Indian content increasingly finds a vast audience overseas.

DESI FILMS AND SHOWS TAKE OVER GLOBAL OTT RANKINGS
In the last two-and-a-half months alone, six Indian language films and two series made it to the Netflix Top 10 list, which is published weekly. These include Minnal Murali (Malayalam), Sooryavanshi (Hindi) and Badhaai Do (Hindi) among other films; and Yeh Kaali Kaali Ankhein: Season 1 and Fame Game: Season 1 in the TV series category.

Similarly, Gaurav Gandhi, Prime Video Director & Country Manager, Amazon India stated last year, “Our Indian Amazon Originals enjoy incredible popularity both in the country and outside India. In fact, one out of every five viewers for these shows is from outside the country.”

As per the CII Big Picture Summit 2020 report by the BCG (Boston Consulting Group) and CII (Confederation of Indian Industry), the increasing acceptance of Indian content among global audiences includes, but is not limited to, the Indian diaspora of over 32 million spread across multiple countries. Countries with significant Indian language speaking population — such as Bangladesh (Bengali), Mauritius (Bhojpuri), Nepal (Maithli and Bhojpuri), Singapore (Tamil), etc — also consume Indian content, states the report.

Karan Bedi, co-chair, CII sub committee on OTT and Digital content and CEO MX Player, says, “MX Player’s shows are popular in countries such as Bangladesh, US, UK, UAE, Canada, and Australia. We focus on the Indian diaspora in these countries and the content is also curated for a global audience.”

‘LOCAL, AUTHENTIC STORIES ARE IN DEMAND EVERYWHERE’
With platforms like Amazon boasting of viewership in 240+ countries and territories worldwide, Girish Johar, producer and cinema business analyst, says that streaming platforms have helped Indian content reach not just the conventional top markets, but even countries which were out of bounds for traditional distributors.

He explains, “Traditionally, the top markets were the US, UK, New Zealand, and Australia. Some films did release in selected Southeast Asian countries, but now we are able to tap European countries, West Indies, Brazil, and so on. ”

He adds, “Through users on social media, too, we get this picture that Indian content is being consumed and liked in foreign countries. Be it south films such as Minnal Murali or Hindi films such as Gulabo Sitabo, Indian cinema has received a lot of praise from global audiences.”

Agrees Karan Bedi, “Some global OTT platforms are present in 150+ countries. For Indian content — films and shows, releasing the same day across these countries, now you have got (viewers in) countries in Eastern Europe and Latin America.”

Bela Bajaria, Netflix head of global TV, had said at a conference last year that the shows that have been the most successful globally have been “the most authentic and the most specific”.

Monika Shergill, VP-Content, Netflix India, adds, “Last year, Netflix’s 28 Indian original titles were across 7 languages, 8 formats and 11 genres across films, series, comedy, reality and documentaries. From blockbuster hits like Dhamaka, Yeh Kaali Kaali Ankhein to differentiated stories like Cinema Bandi, The Disciple and Axone, our aim is to have authentic stories and it is this authenticity that audiences love. Malayalam cinema’s first superhero film, Minnal Murali which trended in the Top 10 in 30 countries from Argentina to Nigeria, or Red Notice, which India enjoyed with dubs in Hindi, Tamil, Telugu — are examples of how great stories are universal.”
----------------------------------
Minnal Murali Review: Malayalam Superhero Movie Aims For The Sky

SUBBING AND DUBBING OF FILMS BIG REASON FOR THEIR INCREASING POPULARITY

Due to subbing and dubbing in various languages, Netflix reached out to a wide audience. The Tamil anthology film Navarasa has been in the Top 10 in 10 countries, including India, Malaysia, and Sri Lanka. More than 40% of the film’s viewers came from outside India in its first week on Netflix. Likewise, in its first week alone, the Dhanush-starrer Jagame Thandhiram drew an equal share of audience from outside India as it did within the country, and was in the Top 10 in 12 countries outside India. It was also No 1 in 7 countries, including India, Malaysia, and the UAE.

Badhaai Do (Hindi), Minnal Murali (Malayalam) and Sooryavanshi (Hindi) were among the Indian films that made it to the global top 10 on Netflix. A Thursday, Atrangi Re and Maaran were among the Indian films that topped the global list on Disney+ Hotstar in the last month

*Lists not in order of ranking.
------------------------
INDIAN SHOWS THAT ARE POPULAR ACROSS THE GLOBE

MX PLAYER ORIGINALS:
Aashram, Indori Ishq, Bhaukaal, Cartel, Campus Diaries, Raktanchal, Ek Thi Begum (Hindi), Matsya Kaand, High, Samantar (Hindi) were among the global Top Ten

ON ALT BALAJI:
Lock Upp, Broken But Beautiful Season 3, Bekaaboo Season 2, Cartel, The Married Woman, Puncch Beat Season 2, Crimes And Confessions, Pavitra Rishta, His Storyy, and Girgit were among the most popular shows last year

ON DISNEY+ HOTSTAR:
Rudra, Human, The Great Indian Murder, Aarya Season 2, and Special Ops 1. 5 were most popular globally in Feb-March

ON NETFLIX:
The Fame Game, Yeh Kaali Kaali Ankhein, Aranyak and Mighty Little Bheem

INDIAN CONTENT SHINES @ INTERNATIONAL EMMYS
The 48th International Emmy Awards were a historic event for India as, for the first time ever, an Indian series, Delhi Crime ,won an Emmy for Best Drama Series. Series such as Sacred Games, Aarya 2, Made In Heaven, Inside Edge, Four More Shots Please!, the Netflix special Vir Das: For India and the anthology Lust Stories have also been nominated for Emmys.

Last year, Nawazuddin Siddiqui was nominated for the International Best Actor Emmy for his role in Serious Men. Siddiqui also became a household name all around the world for his stint as gangster Ganesh Gaitonde in his Netflix debut series titled Sacred Games. In an interview he mentioned that the locals of Italy recognized him as Gaitonde and appreciated his performance.

The Fame Game Review: The Incandescence Of Madhuri Dixit - Dive Right In

Shoot of web series based on The Vijay Mallya Story to begin soon

On Vijay Mallya Sentencing, Supreme Court Won't Wait For Extradition

BOMBAY TIMES (December 20, 2021)

MX Player has brought Indian audience premium, digital-first content to binge for free, with acclaimed and much-loved web series like Aashram, Queen, Matsya Kaand and High, among others. For its next MX Original Series, the popular streaming platform has now announced an adaptation of the novel, The Vijay Mallya Story, in association with Almighty Motion Picture that has acquired the rights of this book. The web series will trace the journey of the flamboyant entrepreneur Vijay Mallya and is touted to cover a large spectrum of his triumphs and travails.

Krishnamoorthy Giriprakash, the author of the book, says, “The web series based on the former Indian tycoon Dr Vijay Mallya will undoubtedly be a riveting show. Perhaps no other businessperson in India has left such a significant impact on the various stakeholders of his multiple businesses. He was and will continue to be the archetypal anti-hero of the Indian corporate sector. I am delighted to know that the filming of the web series produced by Almighty Motion Picture will begin soon and will be released on India’s largest OTT platform, MX Player.”

The filming of this intriguing new show is scheduled to begin soon.

Download the MX Player app now to stream exciting web series, movies, songs and much more for free.

Actors don’t make images, audiences do-Swwapnil Joshi


Known for his romantic outings in Marathi cinema, Swwapnil Joshi says Samantar 2 changed viewers’ perception of him
Letty Mariam Abraham (MID-DAY; July 20, 2021)

Leaving behind the candyfloss romantic stories of Marathi cinema, Swwapnil Joshi chose the dark and compelling Samantar for his web debut. The actor is back with the second season, which he describes as a “pacier thriller”. In a chat with mid-day, he opens up about the pressures of doing a sequel and how it has opened more doors for him. Edited excerpts from the interview:

It has been a long wait for the second season.
The first season premiered in March 2020. The second instalment was slated to premiere much earlier, but we had to push the shoot due to the pandemic. I had to put on weight for the second part. We had taken a logistical break, which got extended because of the ongoing situation. We finally shot between October and December 2020.

Was it challenging to revisit the character?
I have revisited characters in the past, including in Mumbai-Pune-Mumbai [2010]. In the film, I played the boy-next-door, which was a character that the audience could relate to. But here, it was difficult to imbibe the characteristics of Kumar Mahajan [his character in Samantar] again.

Did you feel the pressure of matching up to the first instalment?
I would be lying if I said there was no pressure. But, after a point, the pressure takes a backseat, and you concentrate on the work at hand.

How has your first brush with digital entertainment been?
When you do television or films, there are many external factors that [influence] how you depict your story. But on the web, you have the liberty to tell stories as they are meant to be told; [the narratives] have realism to them. That attracts me to the web, as an actor.

You’ve been in front of the camera since you were a child artiste. What do you think was the turning point in your career?
There have been quite a few. I did [a spate of shows] like [Uttar] Ramayan, Krishna and Amanat. Then there was a phase when I ventured into comedy with Comedy Circus. Post that, I did Marathi films, anchored musical reality shows, and now [have graduated to] the web. I believe my career has undergone a transition every four to five years.

Do you feel you got bracketed as the romantic hero? Did Samantar help you shed the image?
Actors don’t make images, audiences do. Those who like my romantic performances prefer seeing me in similar roles. Now, a lot of people tell me that I should do more [projects] like Samantar. It changed people’s perception of me, and I am being approached for genres that [makers] earlier didn’t consider me for. [The show] has opened a lot of doors for me.

Samantar has been dubbed in other regional languages, thus transcending language barriers.
[By dubbing], I think the linguistic charm goes away. That said, I also feel gratified. MX Player never treated Samantar as a Marathi series, instead promoting it as a big show. When I saw people lapping up Samantar in Telugu or Tamil, it felt good to know that finally my writers, technicians, directors and authors in Marathi are getting a wider audience. A lot of non-Maharashtrians would now be able to consume the material, and I am proud that I was one of the mediums to enable that.

Samantar 2 receives overwhelming response with 56 million plus views on MX Player

Repeating the response it received for its first season, the second season of Samantar has received more than 56 million views since its launch on MX Player. Post the success of Samantar season 1, the season 2 was released on MX Player on the July 1, 2021. Produced by leading content producing studio GSEAMS (Global Sports Entertainment And Media Solutions Private Limited) headed by Arjun Singgh Baran and Kartk D Nishandar, the web series has become talk of the town. Apart from talented actors like Nitish Bhardwaj, Swwapnil Joshi and Tejaswini Pandit who added quality to the series, the second season also features the talented silver screen sensation Sai Tamhankar.

“We were sure about the success of Samantar 2 as it is a perfect combination of everything. I am overwhelmed with the response the series has received in its second season as well. I am happy that the new experiments I have been doing in my career are working and people are giving it thumbs up. The credit of this success must go to producers Arjun and Kartk along with the director Sameer Vidwans for the efforts they have put in both creatively as well as ensuring the quality of the shoot,” said Swwapnil Joshi who plays the lead character of Kumar Mahajan.

Swwapnil also narrated how the entire team of actors and crew members were stuck in a hotel during the shooting of Samantar 1 due to the flooding. “Kolhapur and Sangli had witnessed downpour and flooding in August 2019 when we were shooting for Samantar 1. The downpour was so massive that the entire team was stuck for 13 days in a row in a hotel in Kolhapur. However, Arjun, Kartik and the team ensured that we were all taken care of very well. Those were some of the most unforgettable days and it still gives us goosebumps whenever the team members remember it during our shooting,” he said.

Speaking to us on Samatar 2, Arjun and Kartk said “Samantar is a fabulous story which we knew would appeal to a very large audience. We are extremely happy with the response that Samantar 2 has got and we intend to produce many more such series based on a variety of subjects and genres”.

The producers further elaborated on their decision over casting Swwapnil Joshi and Nitish Bhardwaj against each other. “Both of them are widely recognised as Krishna across the world for their memorable roles in two different serials. Samantar gives an opportunity to the audience to see both the stalwarts face to face. Similarly, when we chose Sai Tamhankar for the role of Sundara and Meera, we were suggested many names for this character. But we were determined to have her for the role as we firmly believed that only she could justify the character of Sundara,” Arjun and Kartik said.   

GSEAMS has given us many memorable Marathi films like Mogara Phulaalaa, Bonus, Fugay, Tula Kalnaar Nahi, Ranangan and Vicky Velingkar. With the release of web series like Naxalbari on Zee5 and Samantar season 1 and 2 on MX player, GSEAMS has once again proved itself as a leading production studio which creates quality content.

With changing technology, I felt that we could take the visual to a different level-Kunal Kohli


Director Kunal Kohli on how Ramyug, originally designed as a film, has been converted into a series
Uma Ramasubramanian (MID-DAY; May 4, 2021)

Only months after we witnessed the re-runs of Ramanand Sagar’s Ramayan, director Kunal Kohli is set to offer a retelling of the ancient epic with Ramyug. The mythological outing, originally designed as a two-part film, has been converted into a web series, owing to the prevailing situation. The filmmaker is not complaining about the change of medium as he says, “The ultimate aim for all content makers is to reach a wider audience, so I am happy that Ramyug is releasing. We had close to four hours of content, so it was not difficult to convert it into eight episodes.”

The MX Player series features Diganth Manchale, Akshay Dogra, Aishwarya Ojha, Tisca Chopra and Dalip Tahil, among others. The timeless appeal of the epic aside, Kohli says that the ability to enhance it with innovative technology drew him to the project. “It’s an epic that has been with us since childhood. [While hearing the story], one always imagines the visuals in a particular way. With changing technology, I felt that we could take the visual to a different level.”

Ahead of the show dropping online, a music video, titled Jai Hanuman, with Amitabh Bachchan on the vocals and Ustad Zakir Hussain, was released last week. Asked how Bachchan came on board the project, the director says, “When Rahul Sharma [music director] played the song for me, I told him that it would be great to have Zakir Hussian play the tabla and Mr Bachchan sing it. We both laughed at the over ambitiousness of my thought. However, when I approached Mr Bachchan, he instantly agreed. [This episode] shows that a dream, no matter how big, might come true some day.”

Swara Bhasker talks about sporting short hair for one of her avatars in Aapkey Kamrey Mein Koi Rehta Hai


Uma Ramasubramanian (MID-DAY; January 22, 2021)

Swara Bhasker had a busy 2020 with three web series — if she tackled a coming-of-age drama in Rasbhari, Flesh and Bhaag Beanie Bhaag had her attempting a thriller and a romantic comedy respectively. The new year has brought forth a new genre for the actor. She will headline the horror-comedy, Aapke Kamrey Mein Koi Rehta Hai. 

Interestingly, the five-part series will see Bhasker sport multiple get-ups — from the modern office-going woman to a geeky look with short hair and thick glasses.

Sharing two of her avatars with mid-day, the actor says, “I wanted to chop my tresses for the short-haired look, but it wasn’t possible as I was shooting for other projects. So, we tried five wigs and different coloured lenses before zeroing in on this [get-up]. There’s a back-story to why my character looks this way.”

Also featuring Sumeet Vyas, Naveen Kasturia, Amol Parashar and Ashish Verma, the MX Player offering revolves around four friends who find a four-bedroom apartment in Mumbai at a measly rent. Their joy, however, is short-lived as they soon realise that the flat is haunted. “Picking roles that belong to varied genres has always been important to me. The idea is to try things you haven’t done before; it keeps your passion for the craft alive,” says Bhasker.

Sunny Leone gets into action mode with Vikram Bhatt's Anamika

इस लड़के ने सनी लियोन बनकर फिल्म में किए खतरनाक स्टंट, एक्ट्रेस बोलीं- आसान बात नहीं...देखें Video
Mohar Basu (MID-DAY; January 9, 2021)

It has been Sunny Leone’s long-standing dream to headline an actioner. Her wish was fulfilled when Vikram Bhatt approached her for Anamika, the 10-part action series he is helming for MX Player. “I have watched some scenes, and I can hardly believe it’s me causing all that destruction,” laughs Leone, who started shooting for the project in the last week of December. 

Excited as she is about attempting the genre, the actor admits it comes with its share of perils. “It’s physically exhausting and emotionally challenging. I have to keep doing the same scene over and over again to ensure I have got it right. The sequence may appear simple on screen, but the work that goes into it is elaborate,” says Leone, who joins Sonnalli Seygall in the “gun fu” series, indicating a marriage of guns and kung fu. 

As part of the prep, she familiarized herself with kickboxing. “I have learnt some ancient martial art forms and kickboxing, but it hasn’t been as extensive as I had initially expected. Shooting with Vikram sir is easy as there is an emphasis on styling the sequences perfectly. When I watched the unedited action footage, I was surprised to see how authentic it looked.”

As online platforms come under I&B ministry, censorship fear looms large; but no one ready to pass judgement yet

The decision to bring online mediums under the I&B ministry has led to fears of censorship
Rishabh Suri (HINDUSTAN TIMES; November 15, 2020)

OTT platforms have always had one trump card over basically every other medium of entertainment — it faces no censorship. The freedom to say what the maker wants, and the viewer getting to see it uncensored always offered a thrill. What’s happening now however has led to some apprehensions.

The Union government, this week, brought streaming video services such as Netflix, Amazon Prime and Hotstar under the ambit of the Information & Broadcasting ministry for regulation. When we reach out to industry people for a reaction, cluelessness figures high.

Producer Pritish Nandy, who was behind the popular web show Four More Shots Please!, says, “Right now, they have brought all online content under them. It is difficult for me to pass a judgement about what they plan to do. They haven’t said anything.” He agrees that it could lead to censorship. “It hasn’t led to it yet. Till now, Prakash Javadekar has not done anything which is a serious infliction or affliction on freedom of media,” he says.

Echoing the same sentiment is Vikramaditya Motwane, who helmed the critically acclaimed show Sacred Games, which was credited as bringing in the web revolution in India. “I can’t comment till we have more information. The only bit that came out is this, what that means is something nobody knows. Censorship could be a possibility, but until they tell us, what we can all do is speculate,” says the 43-year-old.

Actors, on their part, fear the snipping scissors. Sayani Gupta, who has been a part of Four More Shots Please! and the web film Axone, says, “Censorship should not have come. It is too early to say, I have not spoken to anybody about it. Having said that censorship is not a good thing.”

While OTT platforms such as Zee5 and Eros Now didn’t want to comment at the time of going to press, Karan Bedi, CEO - MX Player issued a statement saying they “look forward to working with the ministry to implement self-regulation efforts...”

Trade expert Taran Adarsh says this coming of OTT platforms under the government isn’t a reason to worry. “In any case, when you watch a film on the big screen, even that’s censored. In today’s time, you have so much content coming out, there are people who cross a line. There has to be some kind of censorship, you need to draw a line. I am not being moralistic, but even kids are watching it,” he confesses.

Baba Bobby Deol back again; second part of Aashram to return online in November

Bobby Deol in Ashram
Initially slated for March 2021 release, the second part of Aashram to drop online in November
Upala KBR (MID-DAY; October 8, 2020)

Director Prakash Jha highlighted how blind faith can be exploited as he told the story of a self-styled godman in Aashram. The MX Player web series — which saw Bobby Deol play Kashipurwale Baba Nirala, a spiritual guru whose mysterious activities raise suspicion — was developed in two parts. While the second part was originally supposed to drop online in March 2021, the makers have now advanced its release to November.

A source from the creative team reveals that after filming the three-month schedule in Ayodhya since last October, Prakash Jha had decided to release the opening season in two parts. The source adds, "The second part is currently in post-production, and the makers will announce the release date soon. While Baba Nirala's wrongdoings were not completely explored in the first part, the upcoming edition will delve deeper into his psyche. He will finally be shown as a shrewd and manipulative criminal who is maintaining a façade of a godman. The latest instalment, which will open with Adhyayan Suman's character Tinka Singh performing at a rock concert, will trace how Singh helps Baba increase his following among the masses." Meanwhile, the creative team has developed the material for the second season and will take it on floors by February 2021.

Confirming the early release of the second part of the first season, Gautam Talwar, chief content officer, MX Player, says, "Aashram has crossed over 320-million-plus views in just about a month. It would be safe to say that it's one of the most-watched series in the Indian OTT ecosystem. The second part is in post-production, and we are looking at launching it before the year-end."

Stories like Aashram have grown out of what’s happening around us-Bobby Deol


Bobby Deol plays a Godman in MX Original Series, Aashram, which starts streaming from August 28; insists OTT has given him a chance to reinvent himself
Akash Bhatnagar (MUMBAI MIRROR; August 25, 2020)

After 25 years in the showbiz, Bobby Deol is all set to begin a new innings on the OTT platform, with the MX Original Series, Aashram, streaming on MX Player. The actor plays a Godman accused of manipulating the blind faith of his followers. “Good things are finally happening, I have worked really hard and now my work is speaking for me,” exults Bobby, who’s now looking for challenging roles that will break his image. “This is a chance to reinvent myself, prove myself as a versatile actor and connect with a generation that hasn’t seen me yet.” He admits that one of his reasons for doing Aashram was producer-director Prakash Jha. “When you are choosing such relevant subjects, you need someone who will do it right,” asserts the actor, confiding that the director inspired him in the gym too. “I’d wake up every morning at 5.30 am, during the shoot, to find him halfway through his workout, then, stay energised through the day,” he marvels.

The show was filmed in a palace in Ayodhya and to give it the ambience of an ashram, Jha had greenery planted around it five months before the shoot. “It was beautiful,” Bobby raves, admitting that he didn’t need much prep because the script is so beautifully penned. “I spent a month-and-a-half with my diction trainer, as in my dialogues there were at least four words in a sentence that I didn’t understand,” he laughs.

Bobby’s father, Dharmendra, has been at his farmhouse since the Coronavirus lockdown in March. Is he planning a visit to Khandala? “I’d love to, but we are worried we could carry the virus there, even if we seem fine. Why take that chance? Also, my boys (Aryaman and Dharam) are schooling online and there is no wifi at the farmhouse. Right now, the more we stay away from each other, the better,” he asserts, admitting the family is missing the patriarch. “We are an emotional and close-knit family and there is a 4G corner in the farmhouse. So, even though the reception is so bad, we chat daily.”

At home, younger son Dharam has been pushing Bobby into working out daily. “You think you know your kids, but you don’t, till you sit with them. The lockdown gave me that chance,” he reveals. So, will we see him with a six-pack soon? “If it’s required, sure. But at my age, it won’t be easy. Right now, the focus is to look fit and healthy as that gives me the confidence and energy to work more.”

And how are the kids reacting to his new innings? “I know they are proud of their father for trying something different. They read all the reviews and interviews and are happy with all the appreciation I am getting,” he shares, adding that the new industry kids are getting to do diverse work early on. “It’s been more difficult for me, but OTT provides varied opportunities.”

But doesn’t a show like Aashram stand the risk of hurting religious sentiments? “These stories have grown out of what’s happening around us and create awareness. Prakash ji is only warning us not to fall prey to blind superstitions. There is a disclaimer at the beginning, stating that we respect every religion and belief,” he informs, adding that all speculation around his character will be proved wrong, once the show starts streaming on MX Player from August 28. “I’ve never done a web series before, so I’m going to binge watch it through the night,” he says excitedly. 

It has always been a challenge for filmmakers to be able to say what they have to-Prakash Jha


Rachana Dubey (BOMBAY TIMES; August 24, 2020)

Writer-actor-filmmaker Prakash Jha has always pursued socially relevant subjects. His narratives — whether they talk about reservation, dynasty politics or loopholes in the social fabric — have been entertaining and informative. With MX Original series Aashram, his first show for an OTT platform, the filmmaker is once again, in the eye of a controversy. MX Player, the platform streaming the show, has released a disclaimer regarding this even before the show drops online.

Says Jha, “When MX Player approached me for Aashram, I found the concept interesting. The show does not attack people’s faith, but it talks about an individual, who, for his own vested interests, takes undue advantage of people’s search for spiritual enlightenment and faith, and their blind trust in them. In the bargain, it’s quacks like these who bring a bad name to our beliefs and practices. The reason we put out a disclaimer even before the show was out, was to tell people that we indeed take pride in our culture and faiths, but not in the people who bring a bad name to it. The show is crafted out of a fictitious story that talks about how people get entangled in these things and often don’t find an exit.” Aashram streams for free on MX Player starting August 28.

In the course of his career, Jha has often faced controversies over the subject matter of his films. Talking about it, Jha, who is known for his films like Raajneeti, Gangaajal and Aarakshan, says, “It has always been a challenge for filmmakers to be able to say what they have to. As content creators, it’s our duty to communicate with the audience with a sense of responsibility. Our stories, after all, are meant for the society at large. But we don’t often get past things without facing hurdles. I have fielded far too many controversies over my films — from the time I made Gangaajal to now. I have faced obstacles, but with a discerning, intelligent and strong audience on one’s side, one does find a way through it all.”

I don’t mind lovemaking scenes because you can cheat on camera but a liplock is scary-Bipasha Basu


So, Bipasha Basu is relieved to have husband as co-star in MX Player’s exclusive new series, Dangerous, which starts streaming today
Ankita Chaurasia (MUMBAI MIRROR; August 14, 2020)

Bipasha Basu returns to the screen after four years with a slick thriller, Dangerous, a story of betrayal, love, passion, deception, and rivalry. The Bhushan Patel-directorial had started off as a film, Aadat Diaries, but will now mark the actress’ debut in the digital space. She is happy it will release on MX Player as a series, reasoning she wouldn’t want people watching it in theatres in the midst of a pandemic. “More people can be reached through digital platforms anyway. Internationally, people had warmed up to OTT long ago. In India, the Coronavirus lockdown has brought about a boom, which is only going to grow,” she asserts.

A huge fan of investigative thrillers and female detectives like Eve Polastri in Killing Eve played by Sandra Oh, and Anna Friel’s Marcella Backland in Marcella, she jumped at the opportunity. “I play Neha Singh, a Scotland Yard detective. I cut my hair short, and put to use all that I had learnt at acting workshops with Roland Joffé for Singularity, which includes making her own back story for the character.” So what’s Neha’s backstory? “Even my director doesn’t know,” she chuckles.

In Dangerous, Bipasha pairs up with actor-husband Karan Singh Grover for the first time after they got married in April 2016, insisting that on the set, they are actors first. “I need my space when I’m working and Karan understands that. Having a spouse for a co-star works, because you understand their moods. Also, kissing scenes are easier,” she quips, admitting that in the past liplocks always made her break into a fever. “I don’t mind lovemaking scenes because you can cheat on camera but a liplock is scary! I got rid of one in Dum Maaro Dum and had my livid director (Rohan Sippy) wondering which era I belonged to. During Bachna Ae Haseeno also, Siddharth Anand would laugh at my reluctance. I gave in eventually, but was freaking out even while kissing my good friend (R) Madhavan in Jodi Breakers. Now, they’ve become the norm, so I’ll have to power through my fevers.”

So, does this mean more films only with hubby? “No, Karan and I won’t be working together for some time now, except for ads. It’s unhealthy!” she insists, adding that she’d completely blissed out, not realising how much time had passed. “Last year, during the Diwali parties, my producers and directors lectured me, and even Mr (Amitabh) Bachchan wondered where I’d been, and why I wasn’t acting, looking pointedly at Karan, who explained he wasn’t my boss. I promised him I’d be back soon and last month started reading scripts.”

Dangerous brings back some harrowing memories too as, during the London shoot, Karan had injured himself badly. “A titanium rod had to be inserted in his left leg. I didn’t have family there, so had to take all decisions myself while filming,” she shudders, recalling that since Karan wasn’t allowed to fly home immediately after the surgery, they spent Diwali in a hotel room with only her assistant. “We didn’t know if he’d be able to be as active with the rod, but he does more things now with that leg than with the other,” she gushes, adding that her better half is not a regular guy chasing money and fame. “He’s sensitive and creative; his soul belongs in the jungle. Atrangi aadmi se shaadi ki hai maine and I wouldn’t have it any other way.”

The duo has packed a lot into the lockdown with their ritual of meditating, working out, gardening, and cooking. “We have a lot of plants and with the gardener away; I’ve become quite an expert at looking after them. I am growing so many vegetables and have discovered I’m an international chef too, who can whip up some healthy but tasty recipes while Karan has grown into a good handyman. He’s also been painting a lot while I’ve taken courses in everything, including chakras,” she reveals. She adds that their TV time is limited to between 7-8:30 pm. And today, she’s looking forward to watching Dangerous with Karan when it streams for free on MX Player. “I wanted to experience it with the rest,” she signs off.

I won't go back home before October-Rajat Barmecha

Rajat Barmecha
Set to begin filming web series, Rajat Barmecha checks into Juhu hotel to minimise Coronavirus risk for grandfather
Mohar Basu (MID-DAY; August 4, 2020)

Rajat Barmecha is gearing up for the shoot of the second season of Hey Prabhu. But as work comes calling, the actor has decided to check into a Juhu hotel to avoid the risk of exposing his family to the virus. "My 90-year-old grandfather is living with us. Keeping the risks in mind, I had avoided shooting and going out in the past few months. But now that I have to get back to work, I will move into a hotel so that my family is safe," reveals Barmecha, who burst on the scene with Udaan.

Beginning tomorrow, the actor has a 40-day shoot lined up of the MX Player series. However, a start-to-finish schedule will not be possible due to the unavailability of certain locations.

He agrees that staying in character while being mindful of the on-set regulations will be a novel experience. "I won't go back home before October. After the shoot is wrapped up, I will self-quarantine in the hotel for 14 days."

Coronavirus effect: Mastram writers to cut down on erotic element for the show's second season

Anshuman Jha plays the reluctant erotica writer in the series
As shoot of intimate scenes may pose difficulty in the post-COVID world, Mastram writers to cut down on erotic element for the show's second season
Mohar Basu (MID-DAY; May 22, 2020)

The makers of Anshuman Jha-fronted Mastram have an uphill task as they develop the second season of the web series based on Rajaram, the popular erotica writer of the '80s. After all, with an increased emphasis on social distancing, shooting intimate scenes will pose a problem in a post-Coronavirus world. In a pre-emptive move, the creative team has decided to curtail intimate sequences at the writing stage, instead of training the focus on the protagonist's psyche.

Writer Aryan Sunil explains, "[In the next season], we are delving into Rajaram's life and how he arrived at his books. As for the shoot of [erotic] scenes, we will follow the guidelines that will be put in place. We were the first show in India to hire international intimacy directors. After the crisis, we will be more careful. The sequences and the degree of intimacy depicted will be decided by the intimacy directors."

Jha believes cutting down on the erotic element will hardly affect the theme of the MX Player offering. "The DNA of the show will not change much because the story is about Rajaram's romantic interests, his relationship with his uncle and his cult books. The conflict between his real-life relationships and his literary imaginations will continue to be explored."

It was a pleasant discovery that Indians like curvy women-Amanda Cutting

Amanda Cutting, who has previously worked on an unaired prequel pilot for Game of Thrones, The Magicians and The Good Doctor, says she avoided clichéd Bollywood positions for Mastram
Intimacy coordinator for the web series Mastram, Amanda Cutting, on what her presence on a film set means for aesthetics in a post - #MeToo world
Mohar Basu (MID-DAY; May 3, 2020)

picFor the longest time, the most persistent imagery of sex on our screens was the visual of two flowers coming together. And yet, in a parallel universe, existed the erotic novels by Mastram that explored the vivid sexual experiences of the common Indian. Thus, it was essential for producers of a biographical series based on Mastram, to depict sex uninhibitedly — much like how Vatsayana’s Kamasutra meant for us to enjoy the experience.

Among the first things that producer Sunil Bohra and the OTT platform MX Player did was hire an intimacy co-ordinator, a first for the Indian entertainment industry.

Amanda Cutting, who has previously worked on an unaired prequel pilot for Game Of Thrones, The Magicians and The Good Doctor, was flown in from Canada for the job.

Cutting, locked down at her home in Calgary, Canada, tells mid-day in a telephonic interview that she had to mentally realign herself to Indian sensibilities to deliver an authentic show that stayed true to its muse. “The idea of bringing me down was to ensure that performers are confident doing intimate actions and feel safe during shooting. Because I had both prior directorial experience and have worked on shows with explicit sexual content, they felt like I was a good fit,” she says about the 10- episode series directed by Akhilesh Jaiswal, starring Anshuman Jha and Tara Alisha Berry.

Mastram is an adapted biopic based on the life of erotica writer Mastram. The show blends in experiences of his personal life and his stories. On the subject, Cutting says, “I was familiar with Mastram because my uncle is East Indian. But, as part of my research, I familiarised myself with the details of the script and understood the cultural milieu of the stories he wrote. I got [my hands on] some translated Mastram novels to understand how he created sexual tension. A lot of the choreography for these scenes was done keeping in mind the novel.”

The thing about depicting sex on screen, Amanda concedes, is to ensure that it’s sensual and arousing. “In this case, I had to help the audience use its imagination to finish off stories. Some of it was explicit, a lot of it was suggestive. And that often has a more seductive impact than a full naked body.”

She adds that she stayed away from Bollywood clichés. “The positions usually utilised were discarded. I brought in many Kamasutra positions that honoured Indian culture and don’t rely on the Westerner’s gaze. Different things are considered appealing for people in different cultures. It was a pleasant discovery that Indians like curvy women. As a full figured woman myself, it was refreshing to know that curves are sexy. Also, it was nice to realise that build-up and tension is valued. Indians understand foreplay. Delayed gratification is a significant tool in my line of work where we can drag an audience along for the ride and keep them excited. That’s where the sizzle lies.”

Cutting walks us through workshops and storyboards created for every scene that helped familiarise the cast with the choreography of an intimate scene. “It’s like dance prep where there are set moves which are orchestrated. So, where do the hands go, in what position should each performer be, what are the barriers so that private parts don’t graze. The better you know them, the safer you feel, the better you perform. Every detail was discussed thoroughly and after that there could be no changes. It also reduced the possibility of retakes.”

She says that work begins where a script would say “they make love passionately on the beach” “What does this entail? Will they be nude or under beach towels? The intent of the scene had to be clearly stated. Depending on the scene, there was a strict close-set protocol where only essential crew was allowed. A lovemaking scene usually had the two performers, the DOP, the sound recordist, the director and myself. Eliminating people was important to ensure a safe environment.”

In the post-#MeToo world, her own hiring, Cutting believes, helps establish the idea of setting boundaries for artistes. “Defining consent is top priority now. Every actor has different boundaries and my job was to ensure the scene supports the story and is not gratuitous. No actor should be compelled or pushed into a scene. Sometimes, producers, even in the West, would pressure to show more; something that the performer on that day may not have wanted to do. Productions might want to push them to hold up to their contract but my job is to ensure they feel safe and consequently negotiate on scenes. Sometimes changing shooting angles can help say the same story, without making anyone feel uncomfortable. I am now getting called at the audition level itself to familiarise actors with what they are walking into. They can say no right at the start if they wish.”

Cutting choregra-phing Anshuman Jha in a scene from Mastram, the 10-episode web series directed by Akhilesh Jaiswal

I&B minister meets bosses of streaming services in New Delhi; give them 100 days ultimatum


Government gives online platforms 100 days to put mechanisms in place to self-regulate adult entertainment and politically sensitive content
Sweta Dutta (MUMBAI MIRROR; March 3, 2020)

Pressure is mounting on the over-the-top (OTT) players – the people who have brought you riveting dramas like Game of Thrones and Narcos – to adopt some form of censorship for their content. Information and Broadcasting Minister Prakash Javadekar on Monday gave the industry a hundred days to set up an adjudicatory body and finalise a code of conduct. Javadekar met head honchos of nearly all the top OTT platforms in Delhi and cited the example of China where streaming sites have accepted a set of conditions that now govern their content. In a 45-minute meeting that was attended by representatives of Netflix, Amazon Prime, Zee5, MX Player, ALT Balaji, Hotstar, Voot, Jio, Sony LIV and Arre, four OTT platforms refused to be a part of the Digital Content Complaint Council (DCCC), an adjudicatory body formed last month. Sources said that Amazon Prime, at the very outset, had conveyed its displeasure over the idea, whereas Netflix, Zee5, MX player and ALTBalaji have sought more time to deliberate.

Offline Mode
So far, only Hotstar, Voot, Jio, Sony LIV and Arre have signed up with DCCC, a brainchild of Internet and Mobile Association (IAMA) and the I&B Ministry.

IAMA had drafted a code of self-regulation for OTT platforms on January 17, 2019 titled ‘Code of Best Practices for Online Curated Content Providers’. This curbs OTT platforms from streaming content which is banned by Indian courts, disrespects the national emblem, outrages religious sentiments, promotes violence against the state, or depicts child pornography.

Just last week, Disney-owned Hotstar had blocked the latest episode popular show “Last Week Tonight with John Oliver” that was critical of Prime Minister Narendra Modi. In the episode, which is available on YouTube, and originally put up around US President Donald Trump’s visit to India, Oliver talked about policies of the Modi and recent protests Modi’s citizenship measures.

Javadekar had last met OTT platform representatives in October and sought suggestions from them to come up with mutually agreeable terms.

The formation of DCCC was announced in February with Justice (retired) A P Shah as its chairman. Though the composition and strength of the council is yet to be finalised, it is likely to have five to seven members, two of them representing OTT players.

As the need for self-regulation was debated at Monday’s meeting, Javadekar cited the example of his own house where a fire-stick is used to watch content across platforms. He pointed out that in most Indian households, where the entire family watches most OTT content together, it is necessary to regulate what can be watched together.

One of the signatories of DCCC told Mumbai Mirror that the government has so far told the players that there will be no censorship of content, instead it expects the companies to come up with better segregation and categorization of content to reach out to different age groups of viewership. “While there is no consensus among OTT players right now, we hope once DCCC is in place, we will have more players join us,” he maintained.

Javadekar cited examples of China, France and Singapore on government-imposed regulation, though members present pointed out that Singapore has self-regulation.

While Amazon Prime, ZEE5, Voot, Hotstar, ALTBalaji, Jio and SonyLIV remained unavailable for comment, a Netflix representative declined to comment.

Karan Bedi, CEO, MX Player, described the meeting as constructive. “All, including the minister, were in agreement that there is a broad consensus required from the whole industry, which will then be presented to the ministry once it is ready. Deliberations are on amongst all the players. The group also discussed single window clearances for production and a few other issues,” he said.