Showing posts with label Kuwait. Show all posts
Showing posts with label Kuwait. Show all posts

When films miss the Gulf market, how much does it impact?

WHEN FILMS MISS THE
GULF MARKET, HOW
MUCH DOES IT IMPACT?

From Border 2 to Dhurandhar and The Diplomat, films remain unreleased across key Gulf markets — a pattern trade can’t ignore. We speak to experts to understand how it impacts business
Yashika Mathur (HINDUSTAN TIMES; January 30, 2026)

Border 2, starring Sunny Deol, may be flying high at the Indian box office, but the war drama will not release across key Gulf markets including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. While no official reason has been issued, industry insiders point to the film’s India-Pakistan war backdrop and strong military narrative as the likely factor behind the decision, a pattern seen with several recent titles in the region.

Why the Gulf matters
The Gulf Cooperation Council (GCC) region remains a crucial overseas market for Hindi cinema, often contributing 3-5% of a big film’s global business. Trade figures suggest a well-performing Hindi film can earn between Rs. 30 crore and Rs. 50 crore from the region.

Film exhibitor Akshaye Rathi explains: “For a film like Border 2, expectations are massive, so the loss is felt. At the same time, exhibitors in the Gulf also lose out by not being able to screen big titles. For Indian films, 3-5% of business going away is still a large number.”

Border 2 isn’t the first high-profile Hindi film to face resistance in the Gulf. Last year, Ranveer Singh-starrer Dhurandhar did not release in the region despite a strong global run. Earlier, The Diplomat, starring John Abraham, and Fighter, led by Hrithik Roshan, faced similar roadblocks, though Fighter was later cleared for release in the UAE.

Trade reactions
Trade analyst Taran Adarsh believes the impact varies by film: “A Shah Rukh Khan film would mean something very different in the Gulf compared to others. In Dhurandhar’s case, which has already done well without a Gulf release, the loss could be Rs. 20-40 crore. For Border 2, it’s early to judge, but business in other territories could compensate.”

Filmmaker Ashoke Pandit, president of the Indian Film and TV Directors’ Association, has called for diplomatic clarity. “We are told India shares strong relations with the UAE. If a film talks about fighting terrorism, why should it be blocked?” he asks.

Marakkar - The Lion Of Arabian Sea's release postponed at Gulf exhibitor's behest

Suneil Shetty and Priyadarshan
Another biggie falls prey to coronavirus as makers of Mohanlal and Suniel Shetty starrer, Marakkar: Arabikadalinte Simham (Marakkar - The Lion Of Arabian Sea), defer release at Gulf exhibitor's behest
Upala KBR (MID-DAY; March 14, 2020)

Mohanlal in MarakkarIt was exactly a week ago that South megastar Mohanlal released the trailer of the epic war film — Marakkar: Arabikadalinte Simham (Marakkar - The Lion Of Arabian Sea), sealing a March 26 date with the audience. However, considering the coronavirus outbreak in India, the Mohanlal and Suniel Shetty starrer has become the latest big-ticket project to defer its release. While the shutdown of theatres in Mumbai, Kerala and Delhi forced the decision, filmmaker Priyadarshan says the makers did a rethink at the behest of the exhibitors in the Gulf, particularly those across Kuwait, Saudi Arabia and the United Arab Emirates. It would be fair to assume that returns from the overseas market would be crucial to the success of the war film, which is reportedly mounted on Rs 100 crore budget and has been dubbed in Telugu, Tamil, Kannada, and Hindi.

"Theatres in Kerala will remain shut till March 31, so effectively there would have been no cinema halls to screen the movie, had we released the film on March 26. So, we decided to defer it. Moreover, another major territory for us is the Gulf region. The exhibitors there and some of our overseas distributors requested us to not release it now," says the director, pointing out that cinemas in the Gulf countries, including Saudi Arabia and Kuwait, have been closed until further notice. He adds that Malayalam movies have takers in Malaysia too. "They have shut down cinema halls there too."

While the team hadn't begun their promotions, a grand premiere in Dubai on March 24 was on the cards. "We have cancelled that. Nor are we doing any media events or promotions." Quiz him on the new release date, and Priyadarshan says the team is adopting a wait-and-watch strategy. "We will see how things work out this week and decide."

My dad stayed on till the last ship went out-George Mathews


George Mathews (right) with his wife and director Raja Krishna Menon. Pic/Satej Shinde
George Mathews, son of Sunny Mathews in an exclusive tête-à-tête
Shubha Shetty Saha (MID-DAY; January 23, 2016)

In 1990, Saddam Hussein-led Iraq’s invasion of Kuwait rendered over a lakh Indians residing there homeless and scurrying for cover. Thanks to a handful of Indian businessmen and their swift thinking, each of them was safely evacuated from the war zone and brought back to India. This story of heroism and true grit inspired Airlift, which hit theatres yesterday. hitlist managed to get in touch with George Mathews, son of Sunny Mathews, who led the evacuation drive and on whom Akshay Kumar’s character in the film is based.

George was in Mumbai to watch the film that pays tribute to his dad — an emotional moment for him as he recalls his dad’s heroic involvement in saving the lives of lakhs of Indians. “I don’t want to sound vain, but what my dad and his team did is a lot. They sacrificed a lot, but it just was not talked about much. Air India, which flew the people back, ended up getting most of the credit. And people who were evacuated could come back in a year or two, and people chose to forget the entire episode. My dad is not the kind who would even want credit for what he did. He helped people when he thought he should and that’s about it,” he says.

Sunny Mathews was a successful businessman, who had connections with Iraq through his business. Those contacts came in handy when faced with this crisis and he took it upon himself to make sure that the Indians stranded in Kuwait were safe. He, with the help of few of his business friends, pooled in resources to keep all Indians under one roof and also looked after their food and other needs. He and his friends continued pressurising the Indian government to take immediate action to evacuate the stranded Indians.

George says though most of their actions went undocumented, his father is still revered and remembered in Kerala since 75 per cent of the evacuees hailed from that state. George, who himself was witness to the whole movement, says it was a humongous task that his father had taken up: “My dad stayed on till the last ship went out. He made sure that he stayed on till every Indian was evacuated. Even when we were sent to Baghdad from Kuwait, he came with us, but then went back to Kuwait to make sure that the rest of the Indians back there were safe. He was away for two months then with no communication. He had left a note with my mother saying that she should open it only if he never comes back.”

Even in the panic-stricken situation, George says his dad kept a cool mind and went about doing whatever he could, meticulously. Apart from saving a lakh lives, he made sure that some of their belongings were left untouched too. “There was this family in our neighbourhood which had kept its gold ornaments in a bucket for safety. Dad went to their house after they were evacuated, took the bucket and buried it behind our house. When that family came back, he returned it to them,” he says.

Sunny Mathews and his wife

I'd rather play a real hero than a superhero-Akshay Kumar


Madhureeta Mukherjee (BOMBAY TIMES; January 13, 2016)

What's a manic Monday like in the life of a driven, deadly and dynamic superstar? As smooth as his SUV can be on the city's potholed roads en route to the studios for yet another day of 'action'. This one time, I take a ride with him for a freewheeling chat - the chaos of the metropolis adding flavour to our conversation. The crowds don't deter him, the traffic doesn't rattle him, and he stays calm, almost as calm as Superman on his daily mission to save the planet. He's been in the industry for 25 years, his experience shows. His age doesn't. Though his stubble has signs of pepper, it simply makes him sexier than Harrison Ford. Akshay talks about his unbending work rules, his 'killer' attitude and his patriotic fer vour that prompts him to do a film like Airlift, based on real-life heroes. So read on to find out what one hero feels about his stardom and other superheroes.

This is your fourth patriotic film in three years. Is it a conscious effort to do films that are socially relevant?
The difference here is, it is a true story of what happened to 1,70,000 Indians in Kuwait in 1990, when Saddam Hussein invaded the country. I have interacted with those people and heard their horrifying stories. I even know the person whose role I am portraying. Some of them were billionaires who turned beggars overnight. I shudder to think what would happen if I was struck with a similar fate. What if I woke up one day and all that I owned was taken away from me. I loved the subject and I thought it had to be told. My father was in the army, so somewhere I feel motivated to do such films. I'd rather play a real hero than a superhero. A superhero can fly and beat up 1,000 people. A real hero can't, but he is still braver than the superhero. So, I'd rather play a real character.

You were moved to tears while shooting some scenes?
Yes, in the last 15 minutes I was moved to tears. It is not the Kabhi Khushi Kabhie Gham kind of tears, lekin dil bhar aata hai. I recently met some IPS officers and they were talking about films like Baby with such pride. It makes me believe I made the right choice. I know films like these don't easily go above Rs 90-100 crore, because not everyone wants to see patriotic films. But I believe that is also changing. The section of audience who wants to see such films is also on the rise, so that makes me hopeful.

Akshay, you completed 25 years in the industry. It's a long run, and I am sure the highs and lows were many.
It is such a coincidence - Saddam Hussein invaded Kuwait on August 2 1990, and I invaded Bollywood on the same day. It's not a great coincidence, but it's a fact. It struck me when I started working on Airlift. Talking about highs and lows...there is just so much to recount. I delivered 14 flops in a row, so it obviously was a low in my career. After that, I delivered 16 hits, so I hit a high again. But that's the nature of the business. Personally, losing my father was the lowest point in my life.

But not once, did you want to give up?
Never! I will only give up if someone comes and shoots me. I will leave this industry only if I get bored and feel I have nothing more to do. During the early stages of my career I got bored, because I was only doing action films for seven years. At one point, I believed I could not do anything other than kick, punch and dance. But then Priyadarshan shook me out of my comfort zone and gave me a chance to discover that I could do comedy. Then Rajkumar Santoshi, writer Neeraj Vora and the Darshan brothers (Suneel and Dharmesh) pushed me even further to do films like Dhadkan, Ek Rishtaa: The Bond of Love and Jaanwar. Well, it is difficult to constantly reinvent yourself in the action genre, so I had to take risks. But it was worth it.

So, does failure affect you as much as it did years ago?
If my film doesn't work, I feel sad about it for three days. But on the Monday following the release, I snap out of it and move on. It's like investing time in a relationship and then going through a break up. Some break ups take longer, and some are easier to get over. We invest so much time, effort and money in a film, so the disappointment over a failure is bound to happen. I had high expectations from Brothers. I worked extremely hard on the film, but it's sad that it didn't pay off.

Are you competitive? Do you still feel the heat?
There are about 180 Hindi films in a year, and tell me...how many actors do we have? Not as many. And within those, there are some actors who do only one film a year. So who am I competing with? I have a different way of looking at films. I do four films in a year, and that's my usual track record. I just focus on completing every film in 60 days - so that's 240 days of work for me. That is the way I look at it. I don't like competition and I don't think I am competing with anybody. But yes, I will go mad if I sit idle. I might even die if I don't work.

Yet, you are particular about the number of hours you clock in? And you stick by your rule, right?
Oh yes! I need to do eight hours of work, and after that I need to take off. My agreement states that I will only work for eight hours. But when I come on the set, I don't move out of there. I tell my producer - 'I am all yours'. I am not the kind of actor who says...saab aa rahey hain. With me it is...Saab yehi hain, woh baithe hain. Once eight hours are up, saab chale gaye hain, ab nahin milenge (laughs). This has been my work ethic for the last 17 years, and trust me, my producers love it. I completed Airlift in 38 days, Namastey London in 32 days, and Mujhse Shaadi Karogi in 32 days. Yash Chopraji has made films in not more than 55 days. Films really don't take that much time.

Your bucket list of the kind of movies you would love to do?
Two years ago, I had answered this and said that I wanted to do a negative role. And look what happened. I am doing Robot 2 with Rajinikanth sir. I couldn't be happier. Next on my bucket list is the role of a psychopath killer. In one of my earlier films, Sangharsh (directed by Tanuja Chandra), my role was on those lines. The film didn't work, but it changed a lot within me.

Who is your toughest critic?
It is definitely my sister. She watches every Hindi film, and not just my movies. The best part is, she thinks like an audience. If she doesn't like the film, she will simply tell me, 'Mazaa nahin aaya. Bekaar hai'. I feel scared when she watches my movies.

What about your wife, Twinkle? Does she critique your films in her own witty style?
Well, Twinkle comes for very few film trials, but when she does, she does not mince words. If she doesn't like the film, she will straight away tell me, 'It is utter shit'. My sister is honest but sometimes she tries to be gentle with her words. With Twinkle, there is no chance of diplomacy. If you have read the way she writes, you will know that with her it is either black or white. Sometimes, it is better that she doesn't come for trials; I get spared of her comments (laughs).

It wasn't difficult to convince Akshay Kumar for Airlift-Raja Krishna Menon


Raja Krishna Menon couldn't believe it when told by his producers that Akki wanted to hear his story about an air evacuation
Avinash Lohana (MUMBAI MIRROR; December 24, 2015)


Raja Krishna Menon had harboured dreams of making Airlift, the Akshay Kumar and Nimrat Kaur-starrer based on the 1990 Gulf War, for over ten years and took two years to complete the script. Even though he has directed two indie films, Bas Yun Hi (2003) and Barah Aana (2009), Airlift is widely mistaken to be his debut.

"I believe that's happened because it's my first mainstream project, because Akshay Kumar is in it and it is backed by big production houses. I am not a 'serial filmmaker' in the sense that this is my third film in 12 years," Raja reflects, adding that he belongs to the generation of filmmakers who wanted to tell stories differently.

The film is based on the true story of the airlift of 1,70,000 Indians during the invasion of Kuwait. "I really believe that pulling off an evacuation of that magnitude is a heroic mission and it's terrible that many people don't know much about it. Also, the beauty of the whole operation is the sole intent behind it — to get these people back.

With this film, I wanted to showcase that faith exists," he said. "I wasn't there when the producers met Akshay. The ball started rolling from there. But it wasn't difficult to convince Akshay to come on board," Raja reveals, adding that he initially refused to believe the fact that Akki wanted to hear his script. "I was walking my dog when it happened. I thought it was joke. When we narrated the story to him, all he said was, 'let's meet again tomorrow,'" the director reminisces.

"You will see an emotional side to Akshay in the film and witness the brilliant actor that he is," says Raja, adding that a lot of hard work has gone into making the film. "I had got time with Akshay for a month where every morning for three hours, from 5 am, we would do the readings, discuss every nuance of who will this guy be like, how will he deal with a particular scene, etc," he says, informing that along with his crew they researched for six months before going on the sets. "If you walk into my room, it's full of images and videos we spent months collecting. In fact, my entire office looked like a war zone in that sense," he says, adding that there isn't any particular pressure on him as a filmmaker.

Did he and Akshay ever have a clash of ideas? "There were no clashes at all, but there were many discussions on how to approach certain things. Sometimes he came up with pieces of brilliance, which could be little things like the way a certain line is to be said. With Akshay it's been collaborative, there have been times when he disagreed with what I was doing, and I have said let's try it both ways and see the best that comes out of it. So it's been smooth working with him. I don't know the stars, nor do I know the industry so I didn't come with any baggage. However, I knew that it would be hard to handle egos but Akshay doesn't have one," says Raja, who is yet to figure out his next project.

"After Airlift I am going to take a couple of weeks off. I have written so many things, and will now go back and see what I want to do next. But it will be an honest story," he signs off.
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Shaheen Parkar (MID-DAY; December 24, 2015)

Though Raja Krishna Menon helmed the Purab Kohli and Nandita Das-starrer Bas Yun Hi (2003) and 2009 film Barah Aana starring Naseeruddin Shah and Vijay Raaz, the writer-director often finds himself being asked if he is new to the industry. For the past several years, Menon, who has an advertising background, had been piecing together the story of Airlift, inspired from the real-life drama surrounding the evacuation of Indian expatriates from Kuwait in 1990 when the country was invaded by Iraq. It is regarded as the biggest human evacuation in history, and the director can’t wait for his film, which stars Akshay Kumar in the lead, to reach the audience. hitlist caught him for a brief chat. Excerpts:

You have been around for over a decade, but made only three films...
Because what works for me may not work for others. But now, I feel the market is more receptive to people like me. When Barah Aana released, it was just after the 2008 Mumbai terror attacks. It was a small film, which travelled to film festivals and got a decent release. Aamir Khan helped a lot behind the scenes, so the film had its journey. For me, a film is a film; I do not know the difference between mainstream and not mainstream. For Airlift, I first narrated the story to co-producer Nikhil Advani through a common friend.

Has being an ad filmmaker earlier helped you now in any way?
When you do ads with stars, the interaction is limited. Stars are under contracts with the companies. I am not sure being an ad film director is a positive thing, at least for me.

What prompted you to tell the story of the human evacuation drama in Kuwait?
I had family members there who were affected. They would keep telling their stories. Then I would meet their friends who would relate their saga. They would show me their family albums and videos; that was the time Kuwait was the wealthiest country in the region. It was only around 2005 that I realised this was a story to be told. My wife’s aunt was an airhostess with Air India back then, so she has given a lot of first-hand information. The film is about knowing what it means to be an Indian, something that the present generation does not know. We are always complaining about things, but what are we doing? We can be the change, but only if we have a positive approach.

How was it working with Akshay Kumar?
He would call me to his house at 5 am for narrations. By 11 am, we would finish off everything and I had a lot of time — the entire day — to concentrate on making the film. Even while shooting in Ras Al Khaimah and Sharjah in the UAE, morning was always better for him.

Airlift DOP Priya Seth explains how the unit created a war zone in Rajasthan & Ras al-Khaimah


Avinash Lohana (MUMBAI MIRROR; December 10, 2015)

Priya Seth prepped up for six months before she started filming the Akshay Kumar starrer, Airlift, set in 1990 Kuwait during the headline-grabbing Gulf War. "I read a number of books and some articles online. There was one titled Inside The Desert Storm written six months after the incident, which really helped me with my research. The idea was to present an accurate, authentic picture," says the Director of Photography (DoP) who shot the recreated scenes of the destruction caused by Saddam Hussein's Iraqi army.

She admits that Kuwait has changed drastically in the last quarter of a century with concrete structures giving way to glass high-rises. So they had to scout for a location, which was similar to 1990s Kuwait. For a while they considered Beirut but it looked far more bombed out than Kuwait was, so they finally zeroed in on the seaside city of Ras al-Khaimah which is similar both geographically and architecturally to Kuwait. Priya reveals that the production designer created an entire street littered with burnt cars and soldiers. "We were stunned with the result, it looked so convincingly real," exults the cinematographer who filmed with multiple cameras. "We didn't want to miss out on anything so even when the main shot was being picturised on Akshay, we had other cameras set up in different parts of the sets to capture reactions of the other artistes in the background."

Priya reminisces with a laugh that the locals of Ras al-Khaimah were initially stunned to see 50 to 60 soldiers walking the street but soon took the shoot in their stride. The unit had all permissions in place so there was never any trouble. In fact, they have used local college boys to play soldiers. "Once we gave them guns, they started walking around with a swagger. And once they sat outside the hotel where the unit was put up, polishing their guns. The other guests assumed they were for real and we had a major panic situation which was eventually diffused by the staff who explained to the guests that they were part of a shoot."

They also shot at the RAK airport, recreating the entrance and putting up a new signboard so it could pass for Kuwait airport. "After that we shifted base to a local school in Jodhpur that was done up to look like an Indian school in the Middle East which was turned into a camp for refugees in the desert. It was a huge sequence with almost 500 people in the frame, many of them locals. We made sure none of them wore anything that resembled Rajasthani attire," says Priya.

Over 15 years, Priya has successfully made a niche for herself in what is predominantly a man's world. Has she ever faced any kind of gender bias? "This question has cropped up earlier too. Initially, I was only worried about whether I would get work and now after a period war film like Airlift and all the action sequences I have shot for it, I hope this question won't crop up again," she signs off with a laugh.

Airlift based on true story that holds Guinness World Record for biggest ever human evacuation in the world


BOMBAY TIMES (November 18, 2015)

Saddam Hussein’s Iraq in 1990 was in debt of the US because of the long-drawn Iran conflict that it had undertaken. Iraq wanted Kuwait to reduce oil production, to create a scarcity of oil leading to increasing oil prices, thereby helping Iraq raise more money. But Kuwait refused, leaving Iraq furious. On August 2nd 1990, Saddam Hussein invaded Kuwait (part of the first Gulf War). The Iraqi army took over the city within a few hours. The Kuwaiti royal family managed to escape to Saudi Arabia, leaving the state rudderless. The city was looted and the general population subjugated and made to suffer great tragedies in the hands of the Iraqi army. Kuwait was home to almost 170,000 Indians, all of who had suddenly become moneyless and homeless.

Bhushan Kumar’s Airlift directed by Raja Menon, based on true events, is a heroic story of a man Ranjit Katyal (played by Akshay Kumar), a wealthy and powerful Indian businessman who had always seen himself as a Kuwaiti and not Indian, but who with the help of the Indian government, safely evacuated these 170,000 Indians back to their country.

This was the largest and most successful evacuation attempted by any country in the world. Airlift is an edge-of-the-seat-thriller and is the story of this heroic evacuation that also won a Guinness World Record for India.

Aishwarya Rai Bachchan starrer Jazbaa to be dubbed in Arabic

Ash
Upala KBR (DNA; August 13, 2015)

For filmmaker Sanjay Gupta, this is a first. His next release Jazbaa will be dubbed in Arabic for markets in Yemen, Oman, Qatar, Bahrain, Kuwait, Saudi Arabia and the United Arab Emirates as well as parts of southern Iraq and Jordan — which collectively form the Arabian Peninsula, also known as Arabia.

Jazbaa is being produced by Essel Vision Productions Ltd, (the creative and production studio of Zee Entertainment Enterprises ZEEL), actor/producer/entrepreneur Sachiin Joshi’s Viking Entertainment and Gupta’s White Feather Films.

Says Gupta, “Releasing it in Arabia was Essel Vision’s Business Head Akash Chawla’s brainchild. Zee Arabia is the biggest satellite channel in the Arabian peninsula and to have a platform as big as that, is wonderful. It’s certainly a first-of-its-kind release. The way the film is structured — it’s a hard-core, fast-paced, action thriller — makes it even better. That market is very receptive to this kind of cinema. It’s time to explore the non-traditional markets for films now. Everybody wants to see good movies. PK was released in China and went on to gross Rs 100 crore there. Who’d have thought the Chinese would love a film considered anti-religious in India?”

Gupta adds that they will add some songs in Arabic too. “The end credit song (the title track), composed by Sachin-Jigar, will be shot with a top Arabic singer there after which we will release it also as a promotional video in Arabia. We are still to shoot the Hindi track. For the dubbing bit, Zee has shortlisted some companies and will be selecting from the best vocal talent they have. Jazbaa is a bilingual, but not the typical kind!”

BT Exclusive: Check out Akshay Kumar shooting in Ras Al-Khaimah for Airlift


Priya Gupta (BOMBAY TIMES; March 20, 2015)

Akshay Kumar's Airlift is an edge-of-the-seat entertaining thriller. The story, based on real incidents, is set in 1990 in Kuwait, the time of the famous Gulf War when Saddam Hussein invaded Kuwait. The film has Akshay playing Ranjit Katyal, a wealthy and powerful Indian businessman, who, though initially considers himself a Kuwaiti rather an Indian, finding himself and the lives of his family in danger, becomes eventually the man who helps evacuate 1,70,000 Indians from Kuwait and brings them back safely to India. To shoot the film, the director Raja Menon needed to recreate Kuwait and Baghdad of that time. We bring you an exclusive look of Akshay shooting in an old street of Ras-Al-Khaimah, which looks just like Kuwait in 1990.