With Lai Bhaari, Riteish Deshmukh makes his debut as an actor in Marathi films. Playing a prominent role in the Nishikant Kamat-directed film, he believes that the movie introduces the Marathi film industry to a new wave of cinema. “I have never seen a film like this before, it is larger than life. For Marathi cinema, this genre of action drama has never been explored," says Riteish. The actor plays Mauli, an orphan and a modern day Robin Hood, who fights injustice and helps the poor.

Says Jeetendra Thackeray, the head of Cine Mantra Entertainment and the film's producer, “The film has been made keeping box office in mind."
Adds producer Shalini Thackeray, “We have made a hardcore entertainer by using all the formulae, which are rarely found in Marathi films. We don't want to treat Marathi audience strictly as the thinking audience, who are fed only intellectual or dark films. We are aiming at action-packed films with a regular hero, who can do everything. Larger-than-life treatment cannot be restricted to just Hindi or South movies.“

Lai Bhaari has also been produced by Ameya Khopkar and Genelia Deshmukh.