GOLMAAL AGAIN dropped for the first time since it opened on Diwali with low collections of 75 lakhs in the fifth weekend. The film is looking at a drop of 75-80% from the fourth week. Still the film could get an extended run now that PADMAVATI has been postponed but collections will be very low.

The film has beaten the business of the three previous GOLMAAL films put together. The combined business of the previous three films is 188.50 crore nett. The collections of GOLMAAL AGAIN till date are as follows. 
Week One - 1,35,93,00,000
Week Two - 46,87,00,000
Week Three - 14,98,00,000
Week Four - 5,11,00,000
Week Five - 75,00,000 apprx (3 Days)
GRAND TOTAL - 2,03,64,00,000 apprx

ITTEFAQ managed to have some collections in the third weekend though the film has not really held after the first weekend. It is looking at a finish of 27.50 crore nett. The business of ITTEFAQ till date is as follows.
Week One - 20,84,00,000
Week Two - 5,39,00,000
Week Two - 60,00,000 apprx (3 Days)
TOTAL - 26,83,00,000

THOR: RAGNAROK remained the best collecting film despite being in its second weekend although QARIB QARIB SINGLLE did manage to give it competition on Saturday and Sunday. The film grossed around 9.50 crore nett in its second weekend and now collections stand at close to 50 crore nett in ten days. The film has chances to be the second highest grossing Hollywood film of 2017. The collections of THOR: RAGNAROK till date are as follows.
Week One - 40,30,00,000
Friday - 2,00,00,000
Saturday - 3,50,00,000
Sunday - 4,00,00,000 apprx
Second Weekend - 9,50,00,000 aprx
TOTAL - 49,80,000,000 apprx

ITTEFAQ grossed around 3.50 crore nett in its second weekend to take its ten day collection to 24.25 crore nett. The genre finds it hard to survive for too long and that has also happened here. The lifetime business of the film will be around 27 crore nett. The film has done half the business of THOR: RAGNAROK which was released on the same day. The collections of ITTEFAQ till date are as follows.
Week One - 20,89,00,000
Friday - 75,00,000
Saturday - 1,25,00,000
Sunday - 1,40,00,000 apprx
Second Weekend - 3,40,00,000 apprx
TOTAL - 24,29,00,000 apprx

THOR: RAGNAROK continued to lead the box office with collections of 2 crore nett apprx taking its total to 42 crore nett plus. The film is the highest collecting film in week two also as it beat the new Hindi releases easily collecting more than the best Hindi film QARIB QARIB SINGLLE. The film could challenge the figures of SPIDER-MAN: HOMECOMING which were around 57 crore nett and that film is the second highest grossing Hollywood film in 2017. The collections of THOR: RAGNAROK till date are as follows.
Week One - 40,00,00,000 apprx
Friday - 2,00,00,000 apprx
TOTAL - 42,00,000,000 apprx

ITTEFAQ had a so so second Friday with collections of 75 lakhs nett. The collections are down but could have been worse and was probably helped by weak new releases. The total so far is around 22.25 crore nett in eight days and there is an outside chance the film could reach 30 crore nett though a lot depends on the next two days. The collections of ITTEFAQ till date are as follows.
Week One - 21,50,00,000 apprx
Friday - 75,00,000 apprx
TOTAL - 22,25,00,000

THOR: RAGNAROK had its first major drop on Tuesday with collections down around 20% from the previous day. The film still has a very good 35 crore nett on the board in five days but now the week will probably settle at around 40 crore nett plus and its unlikely to challenge the collections of SPIDER-MAN: HOMECOMING but is still emerge the third highest grossing film in Hollywood this year. The collections of THOR: RAGNAROK till date are as follows.
Friday - 7,75,00,000
Saturday - 9,25,00,000
Sunday - 10,50,00,000
Monday - 4,25,00,000
Tuesday - 3,25,00,000
TOTAL - 35,00,00,000 apprx

ITTEFAQ is showing normal weekday trending but the problem is that these content sort of films which do not open that well have to do better than normal trend post the weekend. The low business in Delhi NCR has meant that even the metros have not contributed as they should with the shortfall coming from Delhi NCR. The first week is heading for a 21.50 crore nett total. The first five day collections of ITTEFAQ are as follows.
Friday - 3,80,00,000
Saturday - 5,25,00,000
Sunday - 6,00,00,000
Monday - 2,00,00,000
Tuesday - 1,75,00,000
TOTAL - 18,80,00,000 apprx

THOR: RAGNAROK held well on Monday with collections of 4 crore nett plus to takes it four day total to 31.75 crore nett. The first week should be in the 42-43 crore nett range and it will comfortably cross the 40 crore nett range and maybe even 60 crore nett. The film could challenge the figures of SPIDER-MAN: HOMECOMING. The last THOR film had grossed just 17.50 crore nett and here it will be more than double in one week. The collections of THOR: RAGNAROK till date are as follows.
Friday - 7,75,00,000
Saturday - 9,25,00,000
Sunday - 10,50,00,000
Monday - 4,25,00,000 apprx
TOTAL - 31,75,00,000 apprx

ITTEFAQ also had a reasonable hold on Monday as it dropped 45% from Friday to collect around the 2 crore nett but for these content type of films you have to do better than the normal Monday trend. The business of the film is 17 crore nett in four days and will go to around 22 crore nett in the first week. The first week will not be good but its not that bad also but the problem is whether it can go on after the first week as appreciation is very limited. The first four day collections of ITTEFAQ are as follows.
Friday - 3,80,00,000
Saturday - 5,25,00,000
Sunday - 6,00,00,000
Monday - 2,00,00,000 apprx
TOTAL - 17,05,00,000 apprx

THOR: RAGNAROK is a HIT with a solid weekend of 27.50 crore nett. The film has recorded the sixth highest opening weekend of all time for Hollywood in India after THE JUNGLE BOOK, FAST & FURIOUS 7, AVENGERS: AGE OF ULTRON, FAST & FURIOUS 8 and SPIDER-MAN: HOMECOMING. The presence of Hulk has meant the film has done well in Hindi dubbed at most main centres across the country. The weekend collections of this Hollywood film are almost as much as the combined total of three main Hindi films playing - ITTEFAQ, GOLMAAL AGAIN and SECRET SUPERSTAR - over the same period. The collections of THOR: RAGNAROK till date are as follows.
Friday - 7,75,00,000
Saturday - 9,25,00,000
Sunday - 10,50,00,000 apprx
TOTAL - 27,50,00,000 apprx

ITTEFAQ had a below par weekend of around 15 crore nett. It managed to show decent growth over the weekend but without Delhi NCR performing it will be tough for the film to go on the weekdays. The film only has an audience at high end multiplexes in metros and a large chunk of high end multiplexes are in the Delhi NCR belt. The film is a plus on costs because of good digital revenue but needs some sort of run over the next week or so to have respectable theatrical business. The business of the film is about three cities Mumbai, Pune and Bangalore. The first weekend collections of ITTEFAQ are as follows.
Friday - 3,80,00,000
Saturday - 5,25,00,000
Sunday - 6,00,00,000 apprx
TOTAL - 15,05,00,000 apprx

THOR: RAGNAROK is a HIT film as it showed good growth on Saturday to collect around 9-9.25 crore nett apprx. The growth is 15-20% but its good from the levels of day one. This takes the total of the film to near 17 crore nett and it will do a good first weekend of 27-28 crore nett. Hollywood has three major hits this year with Fast & Furious 8, SPIDER-MAN: HOMECOMING and IT and THOR: RAGNAROK will be the fourth HIT film. The collections of THOR: RAGNAROK till date are as follows.
Friday - 7,75,00,000
Saturday - 9,00,00,000 apprx
TOTAL - 16,75,00,000 apprx

ITTEFAQ showed good growth on Saturday with collections jumping around 35-40% which is actually more than THOR: RAGNAROK but this film did not open well on day one. The film is safe due to revenue outside theatrical and Saturday is a good jump but the film is very lopsided towards Mumbai and South which could be a problem on the weekdays unless of course these areas hold very well. The first two collections of ITTEFAQ are as follows.
Friday - 3,80,00,000
Saturday - 5,25,00,000 apprx
TOTAL - 9,05,00,000 apprx

ITTEFAQ had a low opening day of 4 crore nett apprx but this was better than what it looked in the morning as the evening shows picked up a little. The film fared best in Mumbai but that was going to happen due to the Mumbai city base of the film and also the genre. The collections in North were poor and that is where the problem will probably be for the film. A huge chunk of the premium multiplex business comes from Delhi NCR and to get a decent figure this area has to accept the film which will not be easy. The business in Mumbai circuit was double of Delhi/UP on the first day.

On the other side the film despite a low first day, it has actually had the best opening day this year for the films which have a total investment of under 30 crore nett and despite hardly no promotion which again proves the fact that promotion which is the added pressure on a film is pretty irrelevant. The top opening days this year for films costing under 30 crore nett are as follows.
1. Ittefaq - 4 crore apprx
2. Phillauri - 3.86 crore
3. Begum Jaan - 3.64 crore
4. Ok Jaanu - 3.54 crore
5. Shubh Mangal Saavdhan - 2.64 crore
6. Hindi medium - 2.50 crore
7. Simran - 2.43 crore
8. Bareilly Ki Barfi - 2.17 crore
9. Poster Boys - 1.70 crore
10. Meri Pyaari Bindu - 1.67 crore

The only film from the above to really work was HINDI MEDIUM while SHUBH MANGAL SAAVDHAN and BAREILLY KI BARFI were also successful and for all of them its not about day one but what happens post Monday and it will be same case for ITTEFAQ.