Showing posts with label Hoichoi. Show all posts
Showing posts with label Hoichoi. Show all posts
A plethora of problems persists even as intelligent Bengali cinema is starting to break its decades-long shackles
8:21 AM
Posted by Fenil Seta
A plethora of problems persists even as intelligent Bengali cinema is starting to break its decades-long shackles
Rajesh N Naidu (THE ECONOMIC TIMES; January 26, 2025)
The opening scene of Anirban Bhattacharya’s 2021 streaming series, Mandaar, sears itself in the viewer’s mind. A drone shot tracks a dirt road leading up to a milestone identifying the location — Geilpur, a coastal fishing town in West Bengal. The next shot shows a fish flopping on the beach while a figure in the background seems to mimic the fish’s contortions, heralding a visually striking adaptation of Shakespeare’s Macbeth. It also sets the stage for a depiction of contemporary thuggery and violence in non-bhadralok Bengal, outside the bubble of Kolkata.
Kaushik Ganguly’s 2019 film Nagarkirtan (Town Song) delves into the complex and complicated relationship that exists between gender and class. Exploring a transgender person’s way of navigating a world that is neither urban nor urbane, Riddhi Sen as the protagonist puts up a sterling, nuanced performance that is brilliant in its subtlety. Debaloy Bhattacharya’s 2024 film Shri Swapankumarer Badami Hyenar Kobole (Sri Swapan Kumar in the Grasp Of The Brown Hyena) is a biting satire that not only upturns the ludicrousness of the Bengali action film genre, but is also a homage-cum-ironic take of the grand pulp-fiction legacy of the bestselling Bengali writer Swapankumar aka Samarendranath Pandey.
It's back:
Bengali cinema, written off for the last 30-odd years as being in terminal decline since the heyday of the trinity of Satyajit Ray-Ritwik Ghatak-Mrinal Sen, seems to be rearing its intelligent, sharp head to be taken note of. It is doing so at a time when cinema-goers have thinned out, preferring the comfort and non-hassle of the remote control at home. Films such as Nandita Roy and Shibo Prosad Mukherjee’s 2024 heist movie Bohurupi (Chameleon) and Soojit Rino Dutta’s 2024 action thriller Khadaan have been blockbusters, the latter becoming the fastest Bengali film to cross the Rs 5 crore mark in five days.
Quality Bengali films, in a minority even in their heyday in the 1960s and ’70s, punched above their weight. But even that critical mass was drowned out by terribly produced, formulaic films that producers put their money in for quick box office returns. With the latter drying out—because of cinemas in money-strapped Bengal closing down as well as Hindi films upping their production quality and popularity among the ticket-buying masses—Bengali cinema’s reputation died a slow, rear-stall death.
But with OTT, the splutter of intelligent popular films—like the 2012 Bhooter Bhobishyot (Future Of The Past, or Future Of The Ghost), a trenchant comedy that showcases Kolkata living off its past and gives it a rip-roarious shake—is once again attaining a critical mass. It may not yet be discernible outside the Bengaliphonic sphere, but within the Bengali cinema-watching and -streaming audience, people are sitting up.
Breaking out:
The return of good Bengali movies is despite the trying cinema ecosystem, not because it has had a change of direction. Apart from Srijit Mukherji— the reigning name in middle-brow Bengali cinema, director of crossover Hindi films like the 2017 Vidya Balan-starring Begum Jaan (a remake of his Bengali film Rajkahini) and co-director with Rohan Sippy of the 2024 TV series Shekhar Home, a desi take on Sherlock Holmes, starring Kay Kay Menon— Bengali cinema still languishes in the “glorious past ” for non-Bengali movie followers.
Director-actor Anirban Bhattacharya explains this paucity: “Bengali audiences are not committed to their own language. It is a result of an intellectual downfall in Bengal. It is a socio-political tragedy in every stream of Bengal: theatre, film, poetry, painting and music,” he says, adding, “I am not blaming the audience…. The crisis is more in our own selves.”
Laments Bhattacharya: “If you ask a person in Bengal about her favourite actor, she will name Shah Rukh Khan or Ranbir Kapoor first and then a Bengali actor like, say, Parambrata Chattopadhyay and Abir Chatterjee. This is not the case in the South. There, a person will name Fahadh Faasil or Allu Arjun first and then a Hindi actor.”
Southern films of the kind Bhattacharya cites, especially Malayalam and Tamil, have found a huge audience who do not speak or read these languages. That’s because of the ‘sincerity’ and ‘authenticity’ in their vision and storytelling. Bengali cinema is gaining ground on this front. The story is once again becoming important.
The question is when there will be enough of this kind of cinema for the industry to make a reputational change, especially outside the Bengalisphere.
Shiboprosad Mukherjee, director of critically acclaimed films like the 2013 thriller Alik Shukh (Unreal Happiness) and 2019 Kontho (Voice), says, “A film has to be rooted in its language and culture. That is why Marathi films such as Sairat and Natsamrat have worked beyond Maharashtra,” adding, “Today we need to make Bengali films with its culture intact.”
Films, like Indranil Roychowdhury’s 2013 Phoring (Dragonfly) on the relationship between a new schoolteacher and a boy in a town in North Bengal where the main industry has shut down, do mirror contemporary culture and politics. Aniket Chattopadhyay’s 2019 movie Shankar Mudi (Shankar the Grocer) is a searing tale of how big retail and online shopping affect a kirana owner. More and more films are depicting “reality” and, importantly, telling stories in an intricate, engaging fashion bearing quality production.
Producers are certainly looking for quality writers. Himanshu Dhanuka, MD, Eskay Movies, paints a pessimistic picture: “After the death of director Rituparno Ghosh, there has been a void. There is a talent problem. There are no ground breaking stories. The last hero introduced in Bengali was probably a decade ago.”
Despite Dhanuka’s woes, Bengali streaming platform Hoichoi throws up a growing number of films and shows, including Mandaar and the other aforementioned films.
One can argue that this uptick is happening after the malaise was identified and called out. As Anirban Bhattacharya points out, “The Malayalam film industry is experimenting with films such as Bramayugam and Manjummel Boys. But in Bengal, there is no willingness or zeal to experiment with new themes.”
He adds, “There are filmmakers in Bengal who want to do everything with a reference point. They are using references from Mumbai or South Indian films and making movies. Bengali cinema has always been about ideas. If you want to explore an idea, you don’t need a big budget for it. It is impossible to convince people that small ideas still can be as penetrating as big films."
MARKET MATTERS
Cultural, creative and financial challenges exist. Lack of interest by streaming platforms like Netflix and Amazon Prime Video in Bengali films—perhaps due to the fact that Hoichoi monopolizes the content—may be hobbling the industry.
Mahendra Soni, cofounder, SVF Entertainment, a leading production house and distributor in Kolkata, says, “If I know about the existence of a film, then probably I will watch it. Some great films are being made every year in Bengal. They are not the talking points because there is no discovery of these films on international streaming platforms.”
Soni is also cofounder of Hoichoi. “Today, a large number of southern films are mostly discovered through these international streaming platforms. But these platforms are not picking Bengali films because they have not built this category on their platforms thoroughly.”
The limited reach of Bengali films is a chicken-and-egg conundrum: people are not betting on good Bengali films because they don’t know of their existence, while there is a shortage of good Bengali content because nobody is putting their money there.
Director Arin Paul, who made the 2008 comedy 10:10, points out, “In the South, a film is simultaneously released in more than two states apart from the home state. So, there are multiple markets to make good money. In Bengal, filmmakers are largely dependent on the state itself for revenues. Even the budget of promoting Bengali films is very small.”
More than 80% of Bengali films are made within a budget of Rs 2 crore. Only films which boast big names can have budgets of Rs 5-7 crore. But the additional cost of promotion—between Rs 75 lakh and Rs 1.5 crore—is pretty much that of making the film. As a result, films are hardly marketed after their release and no one outside West Bengal, even among the Bengali diaspora, gets to know about them. This is something that OTT platforms like Hoichoi have started to rectify, especially since West Bengal has only 24 multiplexes when Maharashtra has 200.
West Bengal contributes only 7-8% of the total box office of Indian films.
Bengali film watchers are coming out of the moan-zone of ‘Oh, for the good old days’ as they are treated to better-made, bettertold, better-shown movies and shows.
Your turn, rest of the world.
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Signs of Revival
- Bohurupi (2024) and Khadaan (2024) emerged as the third and fourth-largest grossing films at the box office
- More than 30 screens added in West Bengal in 2024
- Two-three multiplexes are being constructed in districts in West Bengal
- Eskay Movies recently released teasers of 18 upcoming films
- Gross box-office collections jumped 4% in 2024 to Rs. 68 crore from Rs. 66 crore in 2023
- Average ticket price in West Bengal was Rs. 109 in 2024 compared with Rs. 106 in 2023
As competition heats up, OTTs choose profits over content, slow down investments
9:46 AM
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Players shift strategy from earlier focus on subscriber growth and content expansion
Javed Farooqui (THE ECONOMIC TIMES; October 8, 2024)
Indian over-the-top (OTT) platforms are increasingly focusing on cutting losses and aiming for profitability, marking a shift from their earlier focus on subscriber growth and content expansion at the expense of profits, according to industry executives.
With competition intensifying and subscriber growth plateauing, these platforms are now prioritizing sustainability. Traditional business profits are under pressure, and external funding is becoming scarce, leading to a decline in aggressive OTT investments. Previously, large media companies funnelled profits into OTT, viewing it as a future-oriented business.
For instance, SVF Entertainment's Bengali OTT platform Hoichoi recently posted a modest profit in FY24. Kolkata-headquartered SVF Entertainment is a regional powerhouse with a strong TV and film production business.
The company's executive director, Vishnu Mohta, stated that Hoichoi's FY24 revenue saw a 30% year-on-year increase, with a sixfold growth in margins and profitability. The streaming business operates under a separate entity, Hoichoi Technologies, which has two subsidiaries.
"There is plenty of opportunity for us to scale up because we cater to Bengali-speaking audiences not just in India but also in Bangladesh," Mohta said. In addition to geographical expansion, Hoichoi is diversifying its content offerings, including new formats such as Hoichoi FM, an audio platform set to launch with 30 audio stories in Bengali, English, and Hindi across multiple genres, appealing to a broad audience.
Hoichoi has a content library of over 1,800 hours, including 160+ Bengali original series, 500+ Bengali films, and 140+ Hindi-dubbed originals.
Among national players, Zee Entertainment Enterprises-owned ZEE5 reduced its quarterly operating losses by Rs. 165 crore, bringing the total to Rs. 178 crore in Q1 FY25. The platform's Q1 revenue rose 15% to Rs. 224 crore. Zee Entertainment CEO Punit Goenka recently stated that the company's near-term focus for ZEE5 is to achieve a balanced cost structure to drive long-term profitability.
Similarly, Balaji Telefilms' OTT platform ALTT, which operates under its subsidiary ALT Digital Media Entertainment, significantly reduced its EBITDA losses, from Rs. 135 crore in FY22 to Rs. 65 crore in FY23, and further down to Rs. 21 crore in FY24.
"The platform achieved positive cash flow and generated Rs. 18.45 crore in direct subscription revenue from 1.28 million subscriptions (including renewals). With an order book exceeding Rs. 230 crore for web series, ALT Digital is expanding its content offerings and revenue streams beyond subscriptions," said Balaji Telefilms Group COO Sanjay Dwivedi.
According to its FY24 annual report, Balaji Telefilms has invested a cumulative Rs. 795 crore in ALT Digital Media Entertainment.
The premium video-on-demand (VOD) sector, fuelled by advertising and subscriptions, generated $1.04 billion in revenue during the first half of 2024, marking a 38% increase from $760 million in the same period in 2023, according to Media Partners Asia (MPA).
Local content made up 86% of premium VOD engagement, with live sports, along with local drama and romance, driving the highest demand, it added.
Regional OTT platforms seek fresh funds to scale up content offerings
7:53 AM
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Stage, Chaupal, Aha, Planet Marathi among cos looking to expand into newer markets
Javed Farooqui (THE ECONOMIC TIMES; July 23, 2024)
Regional over-the-top (OTT) platforms, which cater to audiences in specific languages, are seeking capital to ramp up businesses as growth in their primary markets has plateaued, say industry experts.
Regional OTT platforms like Stage, Chaupal, and Aha are in the market to raise fresh capital. Planet Marathi recently raised $5 million from US private equity firm A & MA Capital.
Last year, Stage raised Rs. 40 crore in a funding round led by Blume Ventures. Subsequently, Olympic gold medalist Neeraj Chopra invested an undisclosed sum in the platform, which has raised close to Rs. 15 million till date (as per Tracxn data).
Media expert Rajesh Sethi said investors are showing a keen interest in regional OTT platforms that have established themselves in specific language markets. "However, many regional OTT platforms have plateaued and need to expand into other markets and languages to develop scale. The necessity to scale has prompted regional OTT platforms to scout for fresh funding," he added.
According to the FICCI-EY report on media and entertainment, regional OTT content volumes exceeded Hindi-language content for the first time in 2023.
Akshay Bardapurkar, founder of Planet Marathi OTT, said the recent funding will allow it to diversify its content slate besides investing in marketing and technology.
Chaupal, which has raised $4 million till date (as per Tracxn data), is eyeing a new funding round to fuel expansion into new languages and aid growth. It offers content in Punjabi, Haryanvi, and Bhojpuri languages.
The platform's co-founder Ujjwal Mahajan noted that regional languages have huge diasporic audiences around the world, which presents a huge opportunity to provide these audiences with quality content that is relatable.
"Investors realise that the next phase of growth will come from Bharat, and Bharat speaks in its Maa Boli. This defines the entire thesis for Maa Boli ka Chaupal. Moreover, content costs are way lower for regional languages as compared to mainstream languages," Mahajan said.
Vinay Singhal, CEO and Co-Founder, Stage, which offers Haryanvi and Rajasthani content, said the surge in investor interest in regional OTT platforms in India is due to the vast untapped opportunity in the regional space combined with growing internet and smartphone penetration and the ease of doing digital payments due to UPI.
"This is further fuelled by the rising demand for regional content that resonates with local audiences, as well as the proven success of existing regional OTT platforms," he added.
A case in point is Bengali OTT platform Hoichoi, which has launched in Bangladesh after cementing its position among Bengali audiences in India.
Red-hot OTT market likely to enter consolidation phase
8:52 AM
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Javed Farooqui (THE ECONOMIC TIMES; March 28, 2024)
Mumbai: India's booming streaming market, which includes more than 50 OTT video entertainment platforms, is ripe for consolidation as large players look for new growth opportunities and smaller ones crave for fresh funds to survive, say industry experts.
Despite incurring losses, deep-pocketed OTT platforms are continuing operations due to regular fund injections from their parent companies, while smaller rivals are at risk of going out of business due to high capital requirements for content, marketing, and user acquisition, they said.
The small OTT platforms are hence facing two options: get acquired by larger platforms or shut shop due to growing losses as expenses continue to outpace revenues.
Zee Entertainment chief Punit Goenka said consolidation in the OTT industry has to happen since the market can accommodate only a certain number of players. As per Media Partners Asia, India's OTT video market, which generated $3 billion in 2022, is projected to more than double to nearly $7 billion by 2027. "An average subscriber is subscribing to 2.5 OTTs, so from that perspective, consolidation has to happen. It will be either consolidation or some platforms will have to shut shop," Goenka told ET in a recent interview.
Streaming in India continues to be a cash-guzzling business due to high content costs coupled with monetization challenges. India is a price-sensitive market featuring the lowest average revenue per user (ARPU) of $7.2, according to RBSA Advisors, making monetization through subscriptions a challenging task.
Though OTT platforms have made progress in monetizing through advertising, YouTube continues to be the dominant player in the ₹13,000-crore digital video ad market.
The merger of Star India and Viacom18 will make the proposed merged entity a powerful force to be reckoned with in the OTT industry, with two strong platforms in Disney+ Hotstar and Jio Cinema with 333 million and 95 million monthly active users, respectively, for Q4 2023, according to Sensor Tower.
People privy to the developments said South Indian streaming platform AHA is scouting for funds as it needs investments to grow the business. The company has held talks with multiple parties but hasn't been able to any headway so far. Despite recording strong growth, Bengali OTT platform Hoichoi has seen its net worth erode due to accumulated losses of up to Rs. 28 crore, as of March 2023. Balaji Telefilms-owned ALTT and Eros International-owned Eros Now have scaled down their operations due to intense competition.
ZEE5 had recorded cumulative losses of over Rs. 800 crore in 9M FY24. Novi Digital Entertainment, which owns Disney+ Hotstar, incurred a Rs. 748-crore loss in FY23.
Media industry expert Rajesh Sethi believes that consolidation will create a smarter content ecosystem and provide hyperscale revenue opportunities, leading to sustainable profitability. "Most OTT platforms are unprofitable, despite their widespread adoption and borderless consumption. The streaming industry will be shaped by consolidation to achieve competitive scale and efficiency. OTT platforms desirous of a national play will need to provide content in 8 to 10 languages, and each language will further require multiple pieces of fresh content across films and series, which can be achieved by consolidation," said Sethi.
According to Studio Mojo founder Radhakrishnan Ramachandran, the Indian OTT market will witness consolidation since smaller players will find it difficult to match up to the financial might of Disney+ Hotstar-Jio Cinema, Netflix and Amazon Prime Video in the new competitive scenario.
Why are Bengali films conspicuous by their absence on OTT platforms?
8:03 AM
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Superstar Jisshu Sengupta feels that collaboration is the need of the hour
Once hailed as cinema for the thinking viewer, Bengali films are conspicuous by their absence on OTT platforms. Is it creative drought or failure to market? Or the classic Bengali priggishness?
Mohar Basu (MID-DAY; August 1, 2021)
In the same week that Aditya Vikram Sengupta’s third movie, Once Upon A Time In Calcutta, was selected in the Orizzonti (Horizons) section of the 78th Venice International Film Festival, journalist Rituparna Sengupta tweeted, “Are good Bengali films not being made or are they not being acquired by OTT platforms? Because I see the same things on Netflix and Prime for months and months.”
Despite Srijit Mukherji’s 2020 film Gumnaami earning a National Award recently and Sengupta wooing the international fans with his cinema, it’s fair to say that Bengali cinema hasn’t managed to attract the attention of the OTT audience in India to the degree that Malyalam, Tamil and Telugu movies have.
We pick Aditya Vikram Sengupta’s brain for what the reason could be—creative bankruptcy or an inability to connect with the masses? He ponders a bit before answering. “Are we making good enough cinema? Whether it’s a Malayalam or Telugu film, at the end of the day, the film speaks for itself. If my film is at Venice, it’s because the film fared well. Here’s my analogy — an IIT degree can give us a head start but after that, it boils down to the person [to succeed professionally]. There are no frills needed for a film to work, other than that it has to be a good film.”
He is speaking from experience. Sengupta’s debut film, Labour Of Love, won the FEDEORA award for the best debut at the Festival’s Venice Days section in 2014 and was subsequently acquired by Amazon Prime Video. “Film distribution was the easiest part of my job. Inox gave us a big release and it ran full house for eight weeks. Abhay Deol distributed the film and eventually it went to Prime. The next film, Jonaki, got picked up by Netflix. It got picked up two years after its release, and they said they chose it because they really liked it.”
That said, Sengupta has consciously followed a different monetary model for his films, which doesn’t involve working with traditional production houses of the industry. “My language of work is Bengali but I don’t work in the Bengali film industry. Shooting in Calcutta comes with its challenges. I have realised filmmaking is not just about the money but collaborating with someone who shares your creative vision. Say, SVF [Shree Venkatesh Films] wants to give the money, but what they wish to do with a film is very different from the process I would like to follow.”
A fair chunk of films in the Bengali industry are helmed by SVF, one of the industry’s biggest producers and distributors, who also control and maintain Hoichoi, an exclusive app for Bengali content, that has both originals and acquisitions. This, say some, has created the classic market monopoly problem.
But Shiboprosad Mukherjee, a well-known filmmaker from Bengal, says that this is not quite the hindrance. “SVF are solid producers, distributors, have their own theatrical chain and OTT platform, so, a large number of films made go straight to their platform. In Bengali films, satellite and digital rights are bought in combination. That is the industry model. We, as producers, will sell to whoever gives us the best deal. I don’t feel our content lacks the sting to make it big. The Malayalam industry is buying rights to my films, too. My film Kantho is being remade in Malayalam. Viacom has bought my films Belasheshe and Posto, which is only possible because the films have fared well commercially and have piqued audience interest. Most of my films are on Hotstar and the rest are on Hoichoi. What we probably suffer from is a slack attitude when it comes to wider publicity. None of us are actively seeking the Hindi film audience or fame. The more regional you are, the more global you will be.”
Thankfully, Anindo Banerjee, head of originals at Hoichoi, has a less lofty approach to the challenge. He says that what is viewed as market monopoly is a culturally symbiotic equation. “SVF has been in the business for 25 years and culturally, cinema in Bengal is synonymous with SVF. As far as our app is concerned, it is created for the diaspora and enjoys great reach, both locally and internationally. But we are now, trying to reach the non-Bengali diaspora, and have elaborate plans to achieve this.”
Srijit Mukherji, whose Gumnaami has won him two National Awards, looks at it slightly differently. “If we give content to OTT players, they will market it well. But we, as filmmakers, need to deliver genre-bending, clutter-breaking movies which can capture audience attention across 170 countries. Malayalam films are going through a renaissance where a lot of great filmmakers are making one brilliant film after the other. That’s not happening in Bengali cinema for sure. The Malayalam new wave has people addicted right now. Actors like Fahadh Faasil, Parvathy are creating a following which is hard to replicate,” he says.
Mukherji, fresh after wrapping up Netflix anthology Ray, is now helming Shabaash Mithu, a biopic on star woman cricketer Mithali Raj, starring Taapsee Pannu. “Bengali films are doing well in festivals, and on the awards circuit. But it’s true that OTT platforms don’t acquire a lot of Bengali films. Both Gumnaami and Vinci Da did brilliantly on Amazon Prime. In fact, after the Amazon release of Vinci Da, I was able to sell the rights in Tamil, Telugu, Hindi and Malayalam. But overall, there are lesser Bengali movies on OTT platforms, and perhaps it has to do with the price they offer, which is prohibitive. Hoichoi mops up all Bengali releases and its reach is great in the diaspora, but not enough outside it. Gumnaami’s success is also an aberration. I think the OTT players are waiting for us to prove our universal appeal, before investing in the Bengali film market.”
While Netflix India and Amazon Prime Video declined to comment officially, a member from the acquisition team of the latter told mid-day, “The platform doesn’t have a strong presence in Bengali. In terms of demography, Bengal is not a strong point for the platform. We are still making plans to scale up.”
Another official at Hotstar, however, says that over the last year they have seen a marked rise in viewing of Bengali films on the platform. “We have good pre-existing relations with well-known makers from the region. We will be investing more actively in Bengali content over the days to come. Over and above that, the television serials in Bengali have been widely viewed by people from the diaspora over the last few months since lockdown. Internet viewing has gathered strength.”
Bengali superstar Jisshu Sengupta, who starred in Shakuntala Devi, Thalaivi, and Antim, and acts across Bengali, Hindi and Telugu films, says it’s a misconception that people don’t watch Bengali cinema. “Right now, the Bengali film market is still healing from the pandemic. The last two years have hit us hard and market players like Amazon, Netflix and Hotstar are not coming up with enough content for this language. I think a lack of interest is creating a lack of output. We, as artistes, need to push our boundaries, which artistes like Paoli Dam, Swastika Mukherjee, Parambrata Chattopadhyay and I are trying to do. But wanting to watch Bengali content is eventually the audience’s call.”
Lights, camera but no action! Social distancing is killing the sex scene
8:34 AM
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Once upon a time Bollywood relied on the bushes and the bees to show desire. With the pandemic putting an end to kissing-vissing, will films and TV shows have to press rewind on bold content?
Mohua Das (BOMBAY TIMES; June 7, 2020)
Fear of a different sort of Coronavirus casualty is looming large over film and TV folks — the death of the steamy sex scene in the wake of a pandemic and strict social distancing protocol imposed by an official directive from the cultural affairs ministry that allows shooting to resume within the two weeks but with a compulsory two-metre distance between members of the cast and crew.At a time when erotic content was sweeping through the Indian entertainment space, boldly aided by streaming platforms, the future of screen intimacy suddenly seems precarious. In April, filmmaker Shoojit Sircar had pondered the same questions in an Instagram post, where he wrote: “How the cinema world conducts shooting intimate scenarios (has) to be seen and planned, after all this is over. Especially the intimate kissing/hugging scenes.”
There is always editing and imagination to rely on, says Prabhleen Kaur Sandhu, producer of Mastram, based on the life of an erotica writer. “Two actors on screen can be made to look closer than they actually are. The build-up of the foreplay is more sensuous than the act itself and, therefore, camera angles and clever edits will become all the more important,” explains Sandhu, pointing at the industry’s need for “intimacy directors or coordinators” — a fast growing tribe in Hollywood fuelled by the MeToo movement — who help artistes and productions navigate everything from hugs and kisses to nudity and faux sex.
Before the pandemic hit, the makers of Mastram — a show on MX Player (disclosure: it is a Times Group company) — had flown in Amanda Cutting who had worked as an intimacy coordinator on a prequel of ‘Game of Thrones’. Cutting told TOI, “Some of the best intimacy is seeing the desire in a person’s eyes, the quiver of a lip, a hand that moves subtly. Intimacy isn’t really about the simulated sex. It is about the story, relationship and moments that cause it to build. As an intimacy coordinator, I have tools to trick an eye to think something is happening when in fact it isn’t.”
Sandhu says Cutting’s team came with intimacy kits that provide thick covers that help choreograph scenes in a way that looks real while protecting actors from unwanted touch. “Something like that can be useful at this time. If makers of erotic shows bring in intimacy experts for future shoots, I don’t see a reason for compromising on scenes that might take away from the essence of a show. Kissing might still be problematic, she admits, “because it’s direct contact and can still transmit the virus.”
Amid several shoulds and shouldn’ts, one thing that is hanging like a double-edged sword on actors and directors alike is whether time-honoured metaphors — two flowers brushing against each other, actors disappearing behind a giant tree to depict a liplock or a trembling bed and gyrating car to simulate sex — might make a comeback.
Filmmaker Madhur Bhandarkar, known to settle for an ‘A’ certificate rather than butcher subjects and scenes dealing with lovemaking, pornography and infidelity, is predictably concerned. “There had been a paradigm shift in content for films and web series in recent years. They pushed boundaries and several taboos were lifted. Now with the Covid crisis and no cure in sight, I’ve been discussing with fellow filmmakers about how we can shoot romantic moments — be it on a bed or at a party. Technology can help create a crowd but what about two characters hugging? Can we go back to the primitive days in which flowers and birds symbolised intimacy?” he frets.
Vikram Bhatt, who has been churning out erotic thrillers since the ‘90s and continues to break conventions, feels a return to the chastity of “two doe-eyed lovers” is an “absurd proposition”. “It’ll be bizarre and comical if that happened! I don’t think the current generation of viewers would even understand it,” argues Bhatt, given that romances no longer end with the heroine falling into the arms of her hero but big dollops of straightforward sex.
“At the same time, intimacy applies not only to kissing or sex scenes, but also to a range of human emotions portrayed through physical touch. If one thing is allowed, the others will have to be too,” reasoned Bhatt. Emphasising on rapid testing kits to keep cameras rolling, he dwelled on single location shoots to keep a film or TV show contained in scale without necessarily constricting the story.
“Today you can’t cheat audiences with obliqueness,” agrees Vishnu Mohta, co-founder of the Bengali video streaming platform Hoichoi that has about eight shows with bold erotic content that have been given a raincheck until December when the hope is that things will begin to normalise. “Shows today are built around reality, therefore body language matters. The larger challenge is proximity and how much can you rely on cheat shots and CG?”
Mekala Krishnaswamy, who finished shooting a social drama that involved intimate moments before lockdown happened, highlights why sexual intimacy is increasingly a part of the vernacular. “Our show is about a guy who is down in the dumps when his life turns around. It’s not an erotica but does have intimate scenes because they’re part of communicating a character’s headspace and emotion, not for titillation,” she explains, while speculating on ways in which an intimate sequence could still be shot “after isolating the characters for 10 days, getting them tested, having bathing arrangements on set and a minimal crew.”
But even as lockdown lifts, sanitation is ramped up and directors get creative with how they show intimacy, actors remain perturbed. “No matter how many tests and temperature checks happen, you don’t know where your co-actors have been or who they’ve met. I do eroticas and most of my shows involve kissing. I’m scared and worried,” admits Priya Banerjee, known for turning up the heat with her steamy act in shows like Twisted, Hello Mini, Bekaboo and Baarish across OTT platforms. “While I hope there’ll be honesty between actors involved in intimate scenes, I have already spoken to my manager and producers about eliminating kissing scenes in future projects. If it isn’t needed, I am going to put my foot down. It’s not just about audiences, it’s about life and survival.”
Not alarmed by the possibility of birds and bees stealing her thunder, Priya beams: “You know, I’ll be the happiest if flowers and bushes return! Intimacy is anyway overwhelming so this would free me of any worry, my parents would be happy and the florists would be back in business!”
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