Urmimala Banerjee (MID-DAY; August 28, 2014)

Fighting terrorists, making big busts and guarding the streets at night — the average cop is a superhero, no less. At least, this is what you will believe if you have watched Singham Returns or Mardaani, two cop films that released back-to-back. The films have a common thread: the Mumbai Police. With critics and the public appreciating the positive depiction of men in khaki, we find out if such films really help the police in brand building.

A welcome trend Bollywood does not have a long legacy of cop films, especially in the mainstream category. In recent years, the policeman with maximum recall value is Dabangg’s ‘Robin Hood’ Chulbul Pandey — a loveable but corrupt cop. Earlier, we had Iftekhar and Jagdish Raj Khurana cast as cops in every second film. In the ’80s and early ’90s, there was a spate of films that showed cops as a debauched lot.

Mahesh Patil, deputy commissioner of Police- Zone 5, Mumbai Police, says, “We used to feel hurt seeing the police get painted in a negative light in these films. We welcome the positive change in cop portrayals now and hope that these recent films convince people that we are their friends, and not villains.”

Himanshu Roy (right), chief, Anti-Terrorism Squad (ATS), echoed his views, “There’s scope for realistic portrayal of cops in Bollywood films, which, in a way, will reinforce the efforts we undertake in our line of work.”

While some might argue over the larger-than-life image of the police on screen, filmmakers feel that cinematic liberty should be allowed to some extent. Director Kabeer Kaushik, who helmed two cop films, Sehar, and Maximum (left), opines, “As long as the portrayal is palatable and within the script’s paradigm, the public can take it in its stride. Whether they influence the public or not can be the subject of a long, open-ended debate.”

Joining hands It is not unusual for filmmakers to take inputs from policemen for their films. Ram Gopal Varma was perhaps the first to depict cops in a realistic manner in Company. Roy, who has been credited by the makers of both films, says, “Directors do talk to us about our daily lives, the challenges we face, resources at our disposal, etc. At times, they take inputs in order to recreate a police station or perfect the lingo.”

Such interactions can enhance a film’s quality, suggests Kaushik. “One cannot develop a nuanced script without having sizable interface with various contours of the subject,” he says.

Reaping rewards
It may be pointed out that banners and print/TV ad campaigns highlighting achievements of the Mumbai Police Crime Branch are conspicuously absent. Patil says, “We work for the public. The police don’t need advertising.”

However, it’s important to note that several police reforms have been taken up in the last 15 years in order to change the image of cops. Roy reaffirms this. “A lot of brainstorming has taken place so as to sensitise the regular police force. However, nothing succeeds like success. Right from tracking the people behind the 13/7 bomb blasts to solving the J Dey murder case, the track record of Mumbai Police Crime Branch has been good. Citizens are aware of our achievements,” he says.

He further adds that the police do not need advertising because they perform a sovereign function. “We do make short films, which are shown in theatres or public places, for public awareness. You can call it indirect brand building. But what builds our brand is our results,” says Roy.

Brand matters
Given the infinite reach of Indian cinema, can films work towards improving the image of police and other government agencies? Suhel Seth of Counselage says, “The two films worked wonders for the image of the Mumbai Police. The filmmaker (Rohit Shetty) did a great job by showing their living conditions, the sacrifices they make for a job that is neither lucrative nor filled with material benefits. Cinema has a huge reach and can surely help in building brand equity for police and other forces.”

Bharati Dubey (MID-DAY; May 28, 2014)

Rani Mukerji’s character in her film, Mardaani, is apparently based on a real-life lady police officer from Mumbai crime branch, who solved several child trafficking cases in the city.

Speaking to hitlist, ATS chief Himanshu Roy says, “Rani approached us when she was preparing for her role. She wanted to play it realistically and we have just helped her do that.” Roy adds that Rani wanted to know in detail about the challenges faced by cops and the lifestyle we lead. So we put her in touch with two lady officers from the crime branch. She then spent some time with them to get a better idea about their lives.”

Roy also reveals that the actress went on to meet the lady police offer whose life has inspired Rani’s character in the film. “I cannot reveal her name but yes, she was an officer at the crime branch,” he says.
It maybe noted here that the cast and crew of the film have signed a non-disclosure clause with the production house. This means that they are not at liberty to share any information about the film with the media at this stage.

But it is known that the film’s story revolves around a teenage girl who is kidnapped and smuggled out the city by child traffickers and how Rani’s character embarks on a hunt for the girl.