HAQ collected 9 crore nett apprx over its first weekend which is on the lower side. The film had a good jump on Saturday but could not push further on Sunday with a limited jump. The growth was just a little over 10% while last week's THE TAJ STORY jumped over 30%. This makes a big difference to the box office result of a film.

Nowadays the Saturday growth is forthcoming for most films and here for HAQ, it was a solid 80%. Yet, even with this growth, the business on Sunday struggled. It was not that the Sunday growth was bad but when you have low numbers then you have to do better. If the film had opened better then you can afford to have the normal Sunday trajectory. It remains to be seen where Monday comes out but with this Sunday number, its unlikely the Monday will be similar to Friday.

The collections of HAQ for the first two days are as follows.

Friday - 1,85,00,000

Saturday - 3,35,00,000

Sunday - 3,75,00,000 apprx 

 

THE TAJ STORY did well in its second weekend collecting around 4 crore nett and taking its overall total in ten days to 15 crore nett apprx. These numbers are decent for the budget of the film and its managed to sustain collections well although the second weekend could have been better considering the strong weekday trend. The film should do around 20 crore nett which is a fair result for the low budget courtroom drama. 

The collections of THE TAJ STORY are as follows.

Friday - 75,00,000 apprx 

Saturday - 1,50,00,000 apprx

Sunday - 1,75,00,000 apprx

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HAQ collected 1-1.10 crore nett on its first Monday which is a drop of around 40% from the first day and this will not be good enough. The film showed encouraging signs on Saturday but then, the writing was on wall on Sunday.

These sort of content films have to have a Monday which is around the day one mark unless they somehow manage to open well which was not the case here. The film stands at a little over 10 crore nett and its likely the lifetime will end up lower than last week's THE TAJ STORY

HAQ saw huge media support while the THE TAJ STORY practically zero. But the audience does not care and will go where they want to to. Although the industry may not see it, this way its actually very good for cinema and should lead to the right films being made eventually if the industry wants to survive.

The collections of HAQ for the first four days are as follows.

Friday - 1,85,00,000 apprx

Saturday - 3,35,00,000 apprx

Sunday - 3,75,00,000 apprx

Monday - 1,10,00,000 apprx

HAQ jumped well on Saturday as it collected over 3.25 crore nett showing growth of around 80% from the previous day. This was a must for the film as day one numbers were low. The two day numbers are around 5.25 crore nett which means a lot of work to do. The next two days are crucial and will tell if the film is to get some sort of run or not.

Last week THE TAJ STORY jumped 35% on Sunday and HAQ needs to do something similar as normal Sunday growth will probably not be good enough.

The collections of HAQ for the first two days are as follows.

Friday - 1,85,00,000

Saturday - 3,35,00,000

THE TAJ STORY continued its good run doubling up on Saturday with business over 1.50 crore nett. Although the film is about the Taj Mahal where you would expect the Delhi / UP market to be best it is Mumbai circuit which is by far the best circuit contributing 45% of the collections. Pune and Thane are very good and so is Gujarat.

THE TAJ STORY maintained well collecting 75-80 lakhs nett on its second Friday. There is a 20% drop from last Friday which is a good hold although you would like to see the same collections as last Friday. That was unlikely as Thursday had already dropped below that number and Friday would see the release of HAQ which is competing for that same multiplex audience. The film has collected around 11.75 crore nett in eight days so far.

HAQ collected 1.85 crore nett on its first day which is low but it did pick up in the evening and night shows and it goes well for Saturday growth. The film did not look like getting to this number in the afternoon as the trend suggested around 1.50 crore nett at that time. The film is going to depend on the main metros with Mumbai, NCR and Bangalore showing best returns on he first day.

The last Emraan Hashmi film, GROUND ZERO, had collected 1.15 crore nett only. So, the film is far better than that and the potential for growth is also much more than that film. Since the film has better collections in metros, the Saturday jump will be there but what made the difference to a film like THE TAJ STORY was that it got a huge jump on Sunday as well as Saturday. Sunday in a way is even more crucial than Saturday today as very few films push higher on Sunday on the first weekend of release.